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  • Corporate Media Gives a Lump of Christmas Coal to Cable Channels and Staff (ep.358)

    Corporate Media Gives a Lump of Christmas Coal to Cable Channels and Staff (ep.358)
    2024/11/22
    Corporate Media at a Crossroads just in time for the holidays. The media landscape is undergoing a seismic shift, with major implications for how we consume news and the future of journalism itself.

    The media landscape is undergoing a seismic shift, with major implications for how we consume news and the future of journalism itself. Recent events, including Comcast's spinoff of NBCUniversal's cable networks, have highlighted the challenges and uncertainties facing corporate media outlets. A key factor in this upheaval is the declining trust in mainstream media. There's a growing perception that corporate media outlets are biased, sensationalistic, and more interested in pushing a particular agenda than reporting the facts. This loss of trust has translated into declining ratings, particularly for networks like MSNBC, which has seen its viewership plummet by 51% since the 2020 election.

    Comcast's decision to spin off its cable networks, including MSNBC, into a new company called SpinCo, has sent ripples through the industry. While some see this as a necessary move to adapt to the changing media landscape, others are uncertain about its implications. Comcast's shares rose after the announcement, suggesting that investors may view the spinoff as a positive step. The spinoff will likely sever ties between MSNBC and NBC News, further isolating the struggling network. MSNBC's ratings decline is a major factor in the decision, and the network's future remains uncertain.

    Amidst these challenges, there is a growing call for a return to traditional journalistic principles. Media outlets can regain public trust by hiring reporters with less political bias, cutting sensationalism from news stories, and putting the country ahead of party. The future of news remains uncertain. As corporate media outlets grapple with declining trust and ratings, they must adapt to the changing landscape and find new ways to engage audiences. Whether the current upheaval will lead to a more diverse and trustworthy media landscape or further fragmentation remains to be seen.

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    28 分
  • New Media Pivots Past Hollywood, Music and Broadcasting (ep.357)

    New Media Pivots Past Hollywood, Music and Broadcasting (ep.357)
    2024/11/15
    2025 looks to be the year of new media (music streaming, social media, influencers on YouTube Instagram and TikTok) making the pivot to overtake mainstream content (cable and network TV, news magazines and newspapers).

    This year marked a watershed moment in media consumption, with new media finally eclipsing traditional outlets in both audience engagement and revenue generation. The long-predicted shift away from cable television, network news, and print publications accelerated dramatically in 2025, leaving the old guard scrambling to adapt.
    Streaming services like Spotify and Apple Music have completely dominated the music industry, rendering physical album sales a niche market. Social media platforms like TikTok and Instagram have become the primary source of news and entertainment for Gen Z and Millennials, while YouTube continues its reign as the king of online video.
    "The writing's been on the wall for years," says media analyst Sarah Chen. "Younger generations have grown up with on-demand content, personalized recommendations, and interactive experiences. Traditional media simply can't compete with that level of engagement."
    The rise of the influencer has further disrupted the media landscape. Charismatic personalities on YouTube, Instagram, and TikTok command massive, dedicated audiences, often surpassing the reach of established media outlets. Brands are increasingly turning to these influencers to connect with consumers, further eroding the advertising revenue that once supported traditional media.
    "Influencers are the new tastemakers," says marketing consultant David Lee. "They have built authentic relationships with their followers, who trust their opinions and recommendations. That kind of trust is invaluable for brands."
    This shift has had a profound impact on the media industry. Major television networks have seen their ratings plummet, leading to budget cuts and layoffs. Print publications have struggled to stay afloat, with many forced to close their doors or move entirely online.
    However, the transition hasn't been entirely smooth. Concerns about misinformation, echo chambers, and the mental health impact of social media have become increasingly prominent. The lack of regulation in the new media landscape has also raised questions about accountability and ethical standards.
    "It's a Wild West out there," says media ethics professor Emily Rodriguez. "We need to develop new frameworks for ensuring accuracy, fairness, and responsibility in this new media ecosystem."
    Despite these challenges, the momentum clearly lies with new media. As technology continues to evolve and consumer habits continue to shift, the influence of traditional media is likely to diminish even further. 2025 may be remembered as the year that new media truly came of age, ushering in a new era of information and entertainment.

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    45 分
  • How Podcasts Overtook Traditional Media as Key Platform for 2024 Election Messaging (ep.356)

    How Podcasts Overtook Traditional Media as Key Platform for 2024 Election Messaging (ep.356)
    2024/11/08
    In the 2024 election lead-up, both Donald Trump and Kamala Harris leveraged the podcast platform to connect with diverse voter bases, stepping away from traditional media. Trump, appearing on popular shows like ImPaulsive with Logan Paul, This Past Weekend with Theo Von, and PBD Podcast, targeted a male demographic, discussing topics from artificial intelligence to his views on social issues like abortion and marijuana. These episodes often reached millions, broadening his appeal to younger, podcast-savvy audiences.

    Harris, meanwhile, engaged on shows like Call Her Daddy and All the Smoke, aiming to connect with younger women and minority communities on issues such as abortion rights, mental health, and social equity. Her podcast engagements allowed her to focus on progressive policies and expand her outreach beyond traditional voters.

    The impact of these appearances highlights how new media—particularly podcasts—is reshaping political engagement, allowing candidates to bypass legacy media for direct, often more personal, communication. This shift has made podcasts a powerful tool, not just for influencing opinion but for demonstrating a broader trend of new media outpacing traditional news outlets in electoral impact.

    Here’s a list of major podcast appearances by Donald Trump and Kamala Harris leading up to the 2024 presidential election:

    Donald Trump:

    ImPaulsive with Logan Paul – Discussed artificial intelligence and politics.
    This Past Weekend with Theo Von – Shared personal views on addiction and family values.
    Lex Friedman Podcast – Touched on medical marijuana and the 2020 election.
    FLAGRANT – Spoke about abortion rights and political reform.
    Bussin’ with the Boys – Addressed immigration and trade.
    PBD Podcast – Critiqued political opponents and discussed national threats.

    Kamala Harris:

    Call Her Daddy – Discussed abortion, women’s rights, and cost of living policies.
    All the Smoke – Addressed mental health issues in the U.S. and educational reforms.
    Club Shay Shay
    Roland Martin Unfiltered
    The Breakfast Club

    These appearances allowed each candidate to directly engage younger and niche audiences on key issues, amplifying their message outside of traditional media outlets.

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    1 時間 5 分
  • Corridos Country and Afrobeats Are Redefining the Streaming Mainstream (ep.355)

    Corridos Country and Afrobeats Are Redefining the Streaming Mainstream (ep.355)
    2024/11/01
    Streaming Giants Shake Up the Mainstream: Corridos, Afrobeats, and More Take Center Stage. The music industry is undergoing a seismic shift as alternative genres, once relegated to the fringes, are exploding onto the mainstream through the power of streaming.

    Corridos, Afrobeats, K-Pop solo artists, and even certain corners of country music are finding massive audiences online, often outpacing traditional radio play.
    This phenomenon highlights a growing disconnect between the established gatekeepers of the music industry and the tastes of a digitally connected generation. While radio continues to favor established formulas, streaming platforms like Spotify and YouTube Music have become fertile ground for musical discovery, allowing artists to connect directly with fans and build global followings organically.
    "Streaming has democratized music discovery," says music industry analyst Sarah Chen. "It's empowering listeners to explore beyond the limitations of radio and algorithms, and it's allowing artists from diverse backgrounds to reach audiences they never could have before."
    One striking example is the rise of corridos tumbados, a subgenre of regional Mexican music blending traditional corridos with trap and hip-hop influences. Artists like Peso Pluma, Natanael Cano, and Eslabon Armado are racking up billions of streams, with hits like "Ella Baila Sola" and "AMG" dominating global charts. Yet, their presence on mainstream radio remains limited.
    Similarly, Afrobeats continues its global ascent, with Nigerian superstars like Burna Boy, Wizkid, and Davido leading the charge. Their infectious rhythms and vibrant melodies have captivated audiences worldwide, but radio play in many Western markets still lags behind their streaming dominance.
    Even within the realm of country music, artists like Zach Bryan and Tyler Childers are challenging the genre's conventions, drawing inspiration from folk, bluegrass, and indie rock. Their raw, authentic sound has resonated deeply with fans, propelling them to streaming stardom even as they receive limited airplay on mainstream country radio.
    K-Pop solo artists are also making waves, with stars like Lisa of BLACKPINK and IU achieving massive global success. Their music videos routinely garner hundreds of millions of views on YouTube, and their songs dominate digital charts.
    This shift towards streaming-driven success has significant implications for the music industry. Record labels are increasingly looking to streaming data to identify emerging talent, and artists are finding new ways to connect with fans directly through social media and online platforms.
    While radio remains a relevant force, its influence is waning in the face of the streaming revolution. As listeners continue to embrace the freedom and diversity of online music discovery, the mainstream is becoming increasingly reflective of the global tapestry of sound.

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    42 分
  • News Publishers Congregate and Challenge AI for Copyright (ep.354)

    News Publishers Congregate and Challenge AI for Copyright (ep.354)
    2024/10/25
    Publishers confront the AI era meanwhile an international protest of unlicensed use of copyrighted content by AI systems has gathered more than 13,500 signatories.

    The publishing world is grappling with the rise of AI, facing a dual challenge: how to leverage AI's potential while protecting their copyrighted content. Here's a breakdown of the latest developments:
    Publishers Confront the AI Era:
    * Licensing Deals: Some publishers are striking deals with AI companies like OpenAI to license their content for use in training AI models. This offers a potential revenue stream and ensures some control over how their content is used. However, these deals are not universally available, leaving smaller publishers at a disadvantage.
    * Anti-crawler Measures: Publishers are employing anti-crawler measures to prevent AI companies from scraping their websites for free content. This is a defensive strategy aimed at forcing AI companies to the negotiating table.
    * Traffic Referrals: AI platforms like Google's SearchGPT and Perplexity are starting to drive traffic back to publisher websites, offering a potential upside to content licensing. However, the extent and sustainability of this referral traffic remain unclear.
    * Internal AI Use: Publishers are exploring ways to use AI internally to improve efficiency and personalize content recommendations for readers.
    International Protest Against Unlicensed Use of Copyrighted Content:
    * A petition signed by over 13,500 authors, publishers, and industry professionals highlights the growing concern over AI's use of copyrighted material without permission or compensation.
    * The petition calls for AI companies to respect copyright laws and for policymakers to create clear guidelines for AI's use of copyrighted content.
    Key Concerns for Publishers:
    * Copyright Infringement: The unauthorized use of copyrighted material to train AI models is a major concern, raising questions about fair use and compensation.
    * Competition from AI-Generated Content: Publishers worry that AI-generated content could flood the market, devaluing human-created works and potentially putting authors out of jobs.
    * Transparency and Control: Publishers seek greater transparency about how AI companies use their content and want more control over its use.
    Looking Ahead:
    The tension between publishers and AI companies is likely to continue as both sides navigate this evolving landscape. The outcome will depend on factors such as legal developments, technological advancements, and the willingness of both sides to negotiate fair and sustainable solutions.
    It's important to stay informed about these developments as they unfold. Here are some resources to help you stay up-to-date:
    * Digiday: Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit
    * Publishers Weekly: Confronting Publishing's AI Fears
    * Literary Hub: Publishers are already using way too much AI.
    By staying informed, publishers and content creators can better advocate for their interests and work towards a future where AI and publishing can coexist and thrive.

    Contact KOP for professional podcast production, imaging, and web design services at http://www.kingofpodcasts.com
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    53 分
  • Radio's New Challenges: Job Cuts, Audience Shifts, and Evolving Technology (ep.353)

    Radio's New Challenges: Job Cuts, Audience Shifts, and Evolving Technology (ep.353)
    2024/10/18
    As the radio landscape continues to shift, managers in the industry face a range of challenges that keep them up at night. A combination of workforce reductions, changes in audience measurement methods, and rapid technological advancements are reshaping how radio stations operate, connect with listeners, and compete in the digital age.

    ### Job Cuts and Operational Consolidation

    The recent announcement of more job cuts at BBC radio stations is indicative of the broader trend of consolidation across the radio industry. BBC’s decision to merge further bulletins and programs aims to streamline operations and reduce costs amidst financial pressures. However, these moves come at the expense of jobs, adding to the uncertainty for staff and raising concerns about the ability to maintain the diversity and quality of local programming .

    Radio executives are left balancing financial sustainability with the need to retain the unique connection their stations have with local audiences. The impact of these cuts is felt deeply within the industry, reflecting a global trend where radio stations face the tough choice of prioritizing profitability over regional content that distinguishes them from digital competitors.

    ### Audience Measurement Changes and Listening Patterns

    The adjustments in Nielsen’s Average Quarter-Hour (AQH) plan have also stirred concerns among radio managers. With the new plan requiring less listening time for ratings consideration, the competition for listener attention is fiercer than ever. This shift could make tune-out issues more prominent, as radio stations need to ensure engaging content throughout every second of a broadcast to keep listeners from switching channels .

    Managers are particularly worried about this potential tune-out, as it could directly impact their stations' ratings and revenue. As listeners become more selective in how they spend their time with audio content, maintaining high engagement has become a top priority for stations looking to hold their audience base. The need to adapt programming to ensure sustained listener interest is becoming an essential strategy to weather this shift.

    ### The Role of Evolving Technology

    At the same time, technological advancements continue to redefine the audio landscape. The podcasting industry, often considered a competitor to traditional radio, is not only evolving but is also benefiting from the advancements in the underlying technology that powers it . The integration of AI and more sophisticated data analytics allows podcast platforms to better understand audience behavior, providing deeper insights into content preferences and engagement patterns.

    For radio stations, this tech evolution is a double-edged sword. On one hand, it offers the opportunity to enhance digital offerings and better understand listeners through improved data analytics. On the other, it creates pressure to innovate quickly or risk losing listeners to more tech-savvy digital platforms. Managers must decide how to integrate these technological advances into their operations while remaining true to the core identity of radio as a medium.

    ### Navigating an Uncertain Future

    The combination of workforce reductions, changes in audience measurement, and evolving technology presents a daunting landscape for radio's top managers. These challenges are compounded by the need to maintain a unique local connection while adapting to a more competitive audio environment. As they navigate these turbulent waters, radio leaders are increasingly focused on striking a balance between embracing innovation and preserving the essence of what has made radio a trusted medium for generations.

    With listeners' habits changing and financial pressures mounting, the road ahead for the radio industry remains uncertain. Yet, for those willing to adapt and innovate, the evolving landscape also offers opportunities to redefine what radio can be in the digital age.

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    56 分
  • Hollywood's Risky Bet: Pushing Influencers Beyond Their Digital Comfort Zone (ep.352)

    Hollywood's Risky Bet: Pushing Influencers Beyond Their Digital Comfort Zone (ep.352)
    2024/10/11
    Over the past decade, the entertainment industry has undergone a seismic shift. The rise of streaming platforms, social media, AI, and other technological advancements has disrupted the traditional studio and network system that once dominated Hollywood. The days of massive billboards on busy highways being the primary method of promoting the latest blockbuster are gone. In today’s landscape, digital content—especially social media—has become the driving force behind movie and TV series promotions, ensuring that studios can break through the clutter and connect with audiences.

    The Hollywood Reporter’s recent articles on influencers, published on October 10th, 2024, highlight this transformation in great detail. According to the report, the way we learn about new films, TV shows, and even games has fundamentally changed. Most of today's audiences are introduced to new entertainment not through traditional advertisements, but through social media posts, YouTube videos, TikToks, and collaborations between influencers and major Hollywood studios.

    Influencers and content creators have become indispensable partners for studios, platforms, and networks looking to reach new audiences in innovative and authentic ways. Their ability to create viral moments and engage with fans directly has made them critical players in shaping the success of entertainment projects. The Hollywood Reporter emphasizes that without digital content—whether it’s a behind-the-scenes Instagram story or a viral TikTok challenge—breaking into the cultural zeitgeist is nearly impossible.

    Dedicated companies have emerged to facilitate these influencer collaborations, working closely with studios to craft campaigns that resonate with fans on a personal level. These firms understand the nuances of digital marketing and recognize the power of influencers to not only promote a project but to make it part of the broader conversation.

    As the Hollywood Reporter underscores, traditional promotional methods alone are no longer enough to succeed in the entertainment world. The integration of social media, AI, and influencers has not only changed how entertainment is marketed but has also permanently altered how audiences consume it. Welcome to the new era of Hollywood, where digital reigns supreme.

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    57 分
  • Audacy Fails Forward and Podcasting’s Promise and Potential (ep.351)

    Audacy Fails Forward and Podcasting’s Promise and Potential (ep.351)
    2024/10/04
    The FCC has approved the restructuring of Audacy, allowing the company to exit Chapter 11 bankruptcy. This decision enables Audacy to reorganize approximately $1.6 billion of existing debt.

    The approval was granted with a 3-2 vote, with support falling along party lines.The restructuring plan involves former debt holders receiving new common stock in the reorganized company. It also includes a temporary waiver permitting Audacy to operate before fully addressing potential foreign ownership concerns.
    Some controversy surrounded the approval due to a stake in the broadcaster linked to George Soros.

    Despite this, the FCC concluded that the restructuring serves the public interest by ensuring the continued operation of Audacy's vital local broadcasting services.

    I also play back my recent Podcasters Row interview with journalist T.J. Raphael to discuss the current state of journalism, the evolution of podcasting, and the impact of AI on the industry.

    T. J. Raphael is a seasoned enterprise reporter, investigative journalist, editor, producer, and on-air host with 15 years of experience at national media outlets. She’s created multiple chart-topping podcasts, and has worn every hat possible in the pursuit of high-quality, impactful journalism.

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    1 時間 4 分