Episode 15: Celebrating Success and Expert Marketing Insights with Ash Borland

In Episode 15 of the Broker Collective, the team celebrates a significant milestone with the Bank of England base rate cut. Special guest Ash Borland joins the conversation to share invaluable marketing insights and tips for mortgage brokers. The discussion spans from building an effective social media presence to targeting niches and leveraging behavioural economics. The episode is packed with useful advice for new and seasoned brokers alike. Tune in to hear Ash's perspective and gain practical strategies for enhancing your business.

00:00 Welcome to Episode 15

00:19 Special Guest Announcement

01:11 Weather and Market Updates

02:11 Bank of England Rate Cut

04:37 Interest Rate Predictions

09:47 Impact on Mortgage Market

16:48 Introducing Ash Borland

19:23 Ash Borland's Journey

25:22 The Power of Personal Branding

33:50 Building a Brand by Being the Anti-Hero

35:10 Finding Your Niche in a Noisy Market

38:40 The Importance of Local Focus

39:23 Understanding Demographics and Psychographics

44:56 Creating Effective Content and Courses

54:20 Challenges and Strategies for Experienced Brokers

59:27 Surviving and Thriving in a Volatile Market

01:02:43 Conclusion and Contact Information