Are you charging the right amount for your work? In this episode, we talk about how small business owners can price their products or services with confidence. You’ll learn why hourly rates often don’t reflect your true value, and how to switch to pricing strategies that better match the results you deliver. Whether you’re new to business or looking to improve your current pricing, this episode gives you simple, practical tips to help you earn what you’re really worth.

Winning new customers takes effort, but keeping them is what really builds a stable, thriving business. In this episode, we explore practical strategies for improving customer retention and creating long-term relationships. From simple communication shifts to system-level changes, we break down what actually works and how you can apply it in your business today.

Whether you're in early growth or looking to tighten up existing systems, this conversation will help you turn one-time buyers into loyal clients who stick around—and tell others.

Feeling like you're guessing your way through business decisions? In this episode, we break down how to use data—yes, real numbers—to guide your next move. Whether you're looking at sales trends, customer behaviour, or marketing performance, data can help you stop relying on gut instinct and start making smarter, more strategic choices.

We’ll cover:

• What data actually matters for small business owners
• How to collect and interpret the right metrics
• Common data mistakes (and how to avoid them)
• Real-life examples of using data to boost growth and profits

If you're ready to stop winging it and start making confident, informed decisions, this episode is for you.