• The Business Growth Show

  • 著者： Ford Saeks
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The Business Growth Show

著者： Ford Saeks
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  • Welcome to The Business Growth Show, where each week we bring you in-depth interviews with the leading voices in business success. Hosted by Ford Saeks, the show provides valuable insights and strategies for entrepreneurs, business owners, and anyone looking to grow their brand. From top CEOs to experts in sales, marketing, operations, customer experience, entrepreneurship, and success, our guests share their personal experiences, lessons learned, and advice to help you achieve your goals. Whether you're a seasoned entrepreneur or just starting out, The Business Growth Show offers practical and actionable advice to help you take your business to the next level. Tune in and join Ford as he explores the stories and strategies of the most successful business leaders of our time on The Business Growth Show.
    2024
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あらすじ・解説

Welcome to The Business Growth Show, where each week we bring you in-depth interviews with the leading voices in business success. Hosted by Ford Saeks, the show provides valuable insights and strategies for entrepreneurs, business owners, and anyone looking to grow their brand. From top CEOs to experts in sales, marketing, operations, customer experience, entrepreneurship, and success, our guests share their personal experiences, lessons learned, and advice to help you achieve your goals. Whether you're a seasoned entrepreneur or just starting out, The Business Growth Show offers practical and actionable advice to help you take your business to the next level. Tune in and join Ford as he explores the stories and strategies of the most successful business leaders of our time on The Business Growth Show.
2024
マーケティング 経済学
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エピソード
  • S1Ep208 Mastering Multi-Unit Franchising Success with Jerry Akers

    S1Ep208 Mastering Multi-Unit Franchising Success with Jerry Akers
    2024/11/21
    Are you facing the challenges of scaling your franchise while maintaining consistency and growth? Many business owners struggle with the delicate balance of managing multiple franchise locations without sacrificing quality or profitability. Jerry Akers, a multi-brand franchisee and co-author of Live It to Own It, offers a unique perspective on franchise success and sustainable growth. Through his experience building and managing over 34 Great Clips locations, Jerry provides a blueprint for achieving success in the franchise world, especially for those looking to scale across multiple states. Franchise success doesn't come without its hurdles. Jerry's journey began with a single struggling location. Instead of letting the challenge define him, he dug in to assess what needed to change, both operationally and in terms of leadership. One of the first steps in achieving franchise success is recognizing the importance of building a strong team. Jerry emphasizes the value of creating a company culture that empowers employees to take ownership of their roles. By doing so, franchisees can replicate consistent and high-quality customer experience across all locations, ensuring that growth doesn’t compromise service or efficiency. Another crucial element of franchise success is the ability to adapt to different markets while keeping the brand's core values intact. Jerry speaks to the necessity of understanding regional differences in customer behavior, local regulations, and marketing approaches. His approach to franchise success includes tailoring strategies to meet the unique needs of each community, without deviating from the brand’s established principles. This adaptability has allowed Jerry to scale his franchise portfolio while keeping each location profitable and connected to its local market. Jerry also highlights the importance of operational efficiency in scaling franchises. As a business expands, franchise owners must streamline processes to manage costs and maintain quality. Jerry’s experience with Great Clips demonstrates how optimizing supply chains, investing in technology, and implementing scalable systems are key to running multiple locations successfully. By automating routine tasks and using data-driven insights, franchisees can focus on growth opportunities rather than getting bogged down in day-to-day operations. Franchise success, as Jerry outlines, requires a deep understanding of both the franchise model and the people driving it. For entrepreneurs, building a network of franchisees who share the same vision and values is critical. Jerry stresses that success in franchising is not just about following a blueprint but about fostering relationships with franchisees and helping them succeed individually. When franchisees are supported and empowered, they become invested in the business's long-term growth, ultimately contributing to the overall success of the brand. One of the biggest challenges in franchise success is navigating the highs and lows of the industry. Jerry’s leadership philosophy revolves around resilience and adaptability. Throughout his career, he’s encountered market fluctuations, economic downturns, and operational challenges, yet his focus on problem-solving and leadership has allowed him to stay ahead. For those looking to scale a franchise, Jerry’s experience offers a wealth of practical insights on how to stay resilient, maintain a positive culture, and build a business that thrives regardless of external challenges. Jerry Akers' approach to franchise success is a reminder that growth and scalability don’t come from shortcuts, but from thoughtful leadership, strong relationships, and a commitment to excellence. Whether you’re looking to expand your franchise or just beginning your journey in franchising, Jerry’s strategies for achieving long-term success are applicable across industries. His ability to balance operational efficiency with maintaining personal relationships within his business is what sets him apart as a leader in the franchise world. Watch the full interview on YouTube. Don’t miss future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom tailored for entrepreneurs looking to scale and succeed. About Jerry Akers Jerry Akers is a highly respected leader in the franchise industry, sought out by independent businesses across the country for his expertise in multi-unit franchise operations. With a wealth of experience as a corporate executive and multi-brand franchise owner, Jerry has successfully scaled his business portfolio to include over 34 Great Clips locations and regional development for The Joint Chiropractic. A Midwest native, Jerry brings his down-to-earth leadership style to both his businesses and his consulting work, helping franchise operators across the nation achieve ...
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    29 分
  • S1Ep207 Franchise Business Growth and Scaling Success with Jeff Gartner

    S1Ep207 Franchise Business Growth and Scaling Success with Jeff Gartner
    2024/11/14
    Are you struggling to figure out how to scale your franchise business while maintaining its core mission? Many entrepreneurs face the challenge of expanding without sacrificing the quality and purpose that drive their business. In an interview with Ford Saeks, Jeff Gartner, co-founder and CEO of Hudson Valley Swim, shared his journey through the world of franchise business growth, offering insights into how he transformed a simple swim lesson into a thriving franchise operation. Jeff’s story began with a personal need—ensuring his children received high-quality swim lessons—and quickly grew into something much larger. From his backyard in the Northeast, Jeff recognized a gap in the market, where the available swim instruction lacked the quality he experienced privately. This realization sparked the foundation of Hudson Valley Swim, a business that has grown from a single operation to a franchise model with eight corporate locations and six franchise locations. Jeff’s focus was never just on growth for the sake of expansion but rather on building a brand that prioritized safety and skill development in swim education. In a business built around saving lives, Jeff explains how maintaining the core mission was essential as the franchise expanded. His commitment to making sure that every location upheld the same standard of excellence that the original swim school had is a vital element in the brand’s success. For Jeff, franchise business growth wasn’t simply about opening more doors; it was about ensuring that every franchisee bought into the mission of reducing the risk of drowning through effective swim education. It’s this mission-driven focus that sets Hudson Valley Swim apart in a competitive industry, and it’s what potential franchisees must fully embrace to join the network. Scaling a franchise, however, is not without its challenges. Jeff reveals that building a foundation rooted in strong systems and processes was key to creating a replicable and scalable model. With decades of experience, he built a turnkey operation, making it easier for franchisees to start strong. From insurance to payroll, Jeff's approach was to have every system ready to go so new franchisees could focus on building their business, rather than getting bogged down in the logistics. This approach allowed his franchise to grow quickly and efficiently while maintaining the high standards of the original brand. Jeff also emphasized the importance of local community engagement in achieving long-term franchise business growth. While digital marketing plays a role, connecting directly with families through local events and partnerships has proven to be a critical component of the brand’s success. By tapping into schools, sponsoring local sports teams, and attending community events, Hudson Valley Swim builds trust with parents, positioning itself as more than just a swim school but a vital part of the community. Technology, too, plays an important role in Jeff’s model. His background in tech allowed him to streamline operations through automation, making tasks like registration and scheduling more efficient. Yet, as both he and Ford discuss, technology alone is not enough. Personal engagement and connection remain at the heart of the brand’s identity, and Jeff has been careful to ensure that while technology improves the efficiency of operations, it doesn’t replace the human touch that defines the customer experience. For many entrepreneurs, the idea of scaling a business can seem daunting. Jeff’s approach to franchise business growth offers a roadmap for how to do so with purpose. It’s not just about adding more locations but about ensuring that each new franchise is set up for success from the start. By fostering a strong sense of community, prioritizing customer relationships, and leveraging technology in thoughtful ways, Hudson Valley Swim has managed to grow without losing sight of its original mission. For business owners looking to scale, Jeff’s experience serves as a powerful example of how to combine operational excellence with a deep commitment to the values that drive the business. By putting systems in place and finding franchisees who truly align with the mission, Hudson Valley Swim continues to thrive as it expands across new markets. Watch the full interview on YouTube. Don’t miss out on future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms, and tune in to The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Jeff Gartner Jeff Gartner is a franchisor, technologist, entrepreneur, and inventor, best known as the co-founder of Hudson Valley Swim, a premium swim lesson program launched in 2003 with a mission to save lives through high-quality swim education. In 2022, alongside his wife Joan, Jeff expanded the business into a franchise, which has since been recognized as an "emerging franchise...
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    30 分
  • S1Ep206 Leveraging AI Tools for Business Growth and Innovation with Terry Brock

    S1Ep206 Leveraging AI Tools for Business Growth and Innovation with Terry Brock
    2024/11/07
    Are you struggling to figure out how to use AI tools to grow your business effectively? Many entrepreneurs are unsure how to harness AI's power to boost productivity and profitability without losing the human touch in their operations. In this weeks episode of Fordify LIVE, Terry Brock, a Hall of Fame keynote speaker, shares his expertise on how AI tools for business are transforming the landscape for companies that are ready to embrace them. If you’ve been searching for practical ways to integrate AI into your strategy, this discussion provides valuable insights into making technology work for you. AI isn’t just about replacing tasks—it’s about freeing up time and energy so business leaders can focus on high-level decision-making and growth. Tools like ChatGPT, Perplexity, and Cast Magic have become indispensable in today’s business environment. By automating routine tasks such as content creation and data processing, these AI tools for business allow companies to operate more efficiently while still maintaining a personal, authentic connection with customers. Ford emphasizes that business owners who learn how to leverage these technologies effectively will have a significant advantage over those who resist change. Personalization remains crucial in an era where AI is widely accessible. While AI can generate ideas and initial drafts, the true value comes from how business owners tailor and enhance that content to reflect their unique brand voice. AI may provide a solid foundation, but it's the customization and personal touch that allow businesses to maintain their individuality. This ensures that, even with the efficiency and automation AI brings, companies can stand out in a crowded marketplace by preserving their distinct identity. Both Ford and Terry highlight how AI tools for business offer unparalleled opportunities for growth, but only for those willing to continuously adapt and innovate. They stress that as AI technology advances, businesses that embrace it will remain competitive, while those that hesitate may fall behind. AI is not just a tool for the future; it’s a necessity for today. Ford points out that business owners must remain open-minded, willing to experiment with new tools and techniques to find the best fit for their business model. Companies that adopt a mindset of ongoing learning will be better positioned to navigate the rapidly changing technological landscape. Terry shares examples from his experience working with major brands like Skype, AT&T, and ACE Hardware, demonstrating how AI tools for business can simplify complex workflows and improve productivity. From automating repetitive tasks to providing data-driven insights, AI helps business owners focus on what truly matters—building relationships and driving growth. Ford and Terry agree that AI is not replacing humans; rather, it is enhancing their abilities, allowing businesses to scale and innovate without losing their personal touch. AI offers exciting opportunities, but its true value comes from how it’s applied. While AI tools provide efficiency, it’s the human touch that transforms that efficiency into meaningful growth. Entrepreneurs who embrace AI tools for business can streamline operations, stay competitive, and unlock new paths to success. By combining the power of AI with personal insight, businesses can achieve long-term, sustainable growth. Watch the full episode on YouTube. For more insights from Ford and top industry experts, don’t miss future episodes of Fordify LIVE! Tune in every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for actionable strategies to elevate your business. About Terry Brock Terry Brock is a Hall of Fame keynote speaker and a globally recognized authority on leveraging technology to drive business success. With a career spanning decades, Terry has helped organizations enhance customer engagement, boost productivity, and increase profitability through the strategic use of AI and social media. He has held influential roles such as Chief Enterprise Blogger for Skype, Editor-in-Chief for AT&T’s Networking Exchange blog, and Chief Retail Advisor for ACE Hardware. Terry’s expertise has earned him numerous accolades, including the Certified Speaking Professional designation from the National Speakers Association and inductions into both the Speakers Hall of Fame and the Virtual Speakers Hall of Fame. He is also a recipient of the prestigious Cavett Award, recognized as the National Speakers Association’s highest honor. Terry is passionate about empowering entrepreneurs and business owners to thrive in the digital age, sharing his insights through platforms like his website Stark Raving Entrepreneurs and AITools4Biz. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, helping companies generate over a billion dollars in sales worldwide. As the ...
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    38 分

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