• The Business Growth Show

  • 著者： Ford Saeks
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The Business Growth Show

著者： Ford Saeks
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  • Welcome to The Business Growth Show, where each week we bring you in-depth interviews with the leading voices in business success. Hosted by Ford Saeks, the show provides valuable insights and strategies for entrepreneurs, business owners, and anyone looking to grow their brand. From top CEOs to experts in sales, marketing, operations, customer experience, entrepreneurship, and success, our guests share their personal experiences, lessons learned, and advice to help you achieve your goals. Whether you're a seasoned entrepreneur or just starting out, The Business Growth Show offers practical and actionable advice to help you take your business to the next level. Tune in and join Ford as he explores the stories and strategies of the most successful business leaders of our time on The Business Growth Show.
    2024
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あらすじ・解説

Welcome to The Business Growth Show, where each week we bring you in-depth interviews with the leading voices in business success. Hosted by Ford Saeks, the show provides valuable insights and strategies for entrepreneurs, business owners, and anyone looking to grow their brand. From top CEOs to experts in sales, marketing, operations, customer experience, entrepreneurship, and success, our guests share their personal experiences, lessons learned, and advice to help you achieve your goals. Whether you're a seasoned entrepreneur or just starting out, The Business Growth Show offers practical and actionable advice to help you take your business to the next level. Tune in and join Ford as he explores the stories and strategies of the most successful business leaders of our time on The Business Growth Show.
2024
マーケティング 経済学
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エピソード
  • S1Ep206 Leveraging AI Tools for Business Growth and Innovation with Terry Brock

    S1Ep206 Leveraging AI Tools for Business Growth and Innovation with Terry Brock
    2024/11/07
    Are you struggling to figure out how to use AI tools to grow your business effectively? Many entrepreneurs are unsure how to harness AI's power to boost productivity and profitability without losing the human touch in their operations. In this weeks episode of Fordify LIVE, Terry Brock, a Hall of Fame keynote speaker, shares his expertise on how AI tools for business are transforming the landscape for companies that are ready to embrace them. If you’ve been searching for practical ways to integrate AI into your strategy, this discussion provides valuable insights into making technology work for you. AI isn’t just about replacing tasks—it’s about freeing up time and energy so business leaders can focus on high-level decision-making and growth. Tools like ChatGPT, Perplexity, and Cast Magic have become indispensable in today’s business environment. By automating routine tasks such as content creation and data processing, these AI tools for business allow companies to operate more efficiently while still maintaining a personal, authentic connection with customers. Ford emphasizes that business owners who learn how to leverage these technologies effectively will have a significant advantage over those who resist change. Personalization remains crucial in an era where AI is widely accessible. While AI can generate ideas and initial drafts, the true value comes from how business owners tailor and enhance that content to reflect their unique brand voice. AI may provide a solid foundation, but it's the customization and personal touch that allow businesses to maintain their individuality. This ensures that, even with the efficiency and automation AI brings, companies can stand out in a crowded marketplace by preserving their distinct identity. Both Ford and Terry highlight how AI tools for business offer unparalleled opportunities for growth, but only for those willing to continuously adapt and innovate. They stress that as AI technology advances, businesses that embrace it will remain competitive, while those that hesitate may fall behind. AI is not just a tool for the future; it’s a necessity for today. Ford points out that business owners must remain open-minded, willing to experiment with new tools and techniques to find the best fit for their business model. Companies that adopt a mindset of ongoing learning will be better positioned to navigate the rapidly changing technological landscape. Terry shares examples from his experience working with major brands like Skype, AT&T, and ACE Hardware, demonstrating how AI tools for business can simplify complex workflows and improve productivity. From automating repetitive tasks to providing data-driven insights, AI helps business owners focus on what truly matters—building relationships and driving growth. Ford and Terry agree that AI is not replacing humans; rather, it is enhancing their abilities, allowing businesses to scale and innovate without losing their personal touch. AI offers exciting opportunities, but its true value comes from how it’s applied. While AI tools provide efficiency, it’s the human touch that transforms that efficiency into meaningful growth. Entrepreneurs who embrace AI tools for business can streamline operations, stay competitive, and unlock new paths to success. By combining the power of AI with personal insight, businesses can achieve long-term, sustainable growth. Watch the full episode on YouTube. For more insights from Ford and top industry experts, don’t miss future episodes of Fordify LIVE! Tune in every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for actionable strategies to elevate your business. About Terry Brock Terry Brock is a Hall of Fame keynote speaker and a globally recognized authority on leveraging technology to drive business success. With a career spanning decades, Terry has helped organizations enhance customer engagement, boost productivity, and increase profitability through the strategic use of AI and social media. He has held influential roles such as Chief Enterprise Blogger for Skype, Editor-in-Chief for AT&T’s Networking Exchange blog, and Chief Retail Advisor for ACE Hardware. Terry’s expertise has earned him numerous accolades, including the Certified Speaking Professional designation from the National Speakers Association and inductions into both the Speakers Hall of Fame and the Virtual Speakers Hall of Fame. He is also a recipient of the prestigious Cavett Award, recognized as the National Speakers Association’s highest honor. Terry is passionate about empowering entrepreneurs and business owners to thrive in the digital age, sharing his insights through platforms like his website Stark Raving Entrepreneurs and AITools4Biz. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, helping companies generate over a billion dollars in sales worldwide. As the ...
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    38 分
  • S1Ep204 Progress Over Perfection with Matthew McReynolds

    S1Ep204 Progress Over Perfection with Matthew McReynolds
    2024/10/31
    Are you struggling with self-doubt or feel stuck on the path to business growth? It’s easy to get overwhelmed by perfectionism and let fears hold you back from taking that next step. In this week's episode of Fordify LIVE, Ford is joined by Matthew McReynolds, The Streetwise Franchisee, who shares his journey of embracing progress over perfection as a multi-brand franchise owner and mentor. If you’re aiming to level up your business, overcome setbacks, and create meaningful growth, this conversation provides the insight you need to start pushing forward. Matthew discusses his experiences in franchise ownership, where he’s taken the reins on businesses like Mosquito Joe, Groovy Hughes, and Lumiere Outdoor Lighting. From his first steps into entrepreneurship with his father to his present role as a mentor to other aspiring business owners, Matthew reflects on why it’s essential to prioritize progress over perfection. He explains how too many entrepreneurs get caught up in the pursuit of flawless execution, preventing them from starting or advancing. The message is clear: taking imperfect action is often the first step toward mastering any challenge and achieving genuine progress over perfection. Ford and Matthew touch on the mindset needed to push through self-doubt and persist, even when faced with failures. Matthew shares how his background in athletics and coaching taught him that growth often comes from repeated efforts rather than immediate successes. He emphasizes that moving forward, even through missteps, allows you to gain the experience necessary to become resilient. The balance between planning and doing is crucial; waiting for the “perfect” moment usually results in missed opportunities. Instead, taking action, learning along the way, and adjusting strategies over time proves to be a more effective approach for embodying progress over perfection and achieving long-term success. Matthew shared how challenges can become catalysts for growth, drawing from his own entry into franchising. With limited experience, he navigated the uncertainties of launching a new business, but rather than letting obstacles hold him back, he viewed them as essential learning experiences. This mindset sharpened his skills and bolstered his resilience, ultimately shaping the trajectory of his career. By leaning into pain-points instead of shying away, he not only strengthened his own business practices but also developed the ability to guide others through similar hurdles. His approach offers a valuable lesson for entrepreneurs: embracing discomfort is a vital part of practicing progress over perfection, paving the way to stronger and more effective business strategies. Mentorship and mastermind groups emerged as crucial elements in Matthew’s approach to business growth. He explains how tapping into the collective wisdom of like-minded individuals provides the momentum and motivation needed to push forward. For Matthew, being a “serial mentee” is a cornerstone of his philosophy, as he continually seeks to learn from others and apply new insights to reach his goals. He credits mentorship with shaping his trajectory, refining his strategies, and offering the clarity needed to navigate the complexities of business ownership. This mindset aligns perfectly with the principle of progress over perfection, where continuous learning and growth are prioritized over getting everything right the first time. It’s all too easy for business owners to get caught up in the day-to-day grind and lose sight of the bigger picture. Matthew emphasizes the importance of focusing on high-value activities rather than getting bogged down in tasks that could be delegated or outsourced. Shifting attention away from low impact “$25 tasks” allows entrepreneurs to concentrate on strategic actions that genuinely move the needle. Prioritizing efforts that align with long-term goals accelerates growth by fostering a mindset of progress over perfection, where progress is more important than chasing unattainable standards. Matthew’s experiences illustrate that success is built on a series of imperfect actions, each contributing to growth and resilience. Even small, incremental steps can create significant momentum over time. He encourages entrepreneurs to rethink how they approach their work, challenging them to let go of the fear of failure and embrace the value of taking action, no matter how imperfect. The focus is not on flawless execution but on continually moving forward to achieving meaningful results, embodying progress over perfection in every decision and action. Watch the full episode on YouTube. Catch future episodes of Fordify LIVE every Wednesday at 11 AM Central across your favorite social platforms and tune in to The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Don’t miss the opportunity to engage in insightful discussions that can help you take your business to the ...
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    43 分
  • S1Ep204 Franchise Development Marketing Insights with Jack Monson

    S1Ep204 Franchise Development Marketing Insights with Jack Monson
    2024/10/24
    Are you struggling to navigate the complexities of franchise development marketing in today’s rapidly evolving digital landscape? For franchise brands, staying ahead of marketing trends and connecting with the right franchisees can feel like a moving target. In the latest episode of Fordify LIVE! The Business Growth Show, Ford Saeks sits down with Jack Monson, President of Brand Journalists, to explore the strategies that are helping franchise brands stand out in a crowded marketplace and attract top talent. Franchise development marketing has shifted dramatically in the past few years, especially with the rise of digital channels and AI-driven tools. One of the key insights from the conversation with Jack Monson is the importance of personal branding in franchise marketing. Franchisees today are no longer just interested in the product or service a brand offers—they are seeking brands with a strong story and a clear message that resonates on a personal level. Jack emphasizes that franchise brands need to evolve from the traditional corporate messaging and adopt storytelling techniques that highlight the human side of their business. This approach helps build trust with potential franchisees, showing them what it would really be like to join and grow with the brand. Another critical aspect of franchise development marketing is the changing nature of content. Traditional marketing strategies that worked three to five years ago are no longer as effective. Jack shares his experience working with franchise brands to produce highly targeted, authentic content that reflects the current environment. Brands that are still relying on outdated videos or messaging from years ago are missing out on opportunities to engage with today’s franchise candidates. Franchise development marketing now involves more than just generating leads; it’s about creating content that speaks directly to your target audience and captures their attention on platforms where they spend time, such as social media and short-form video. Ford and Jack also dive into the power of AI in franchise development marketing. As digital marketing continues to evolve, the use of AI in content targeting and creation is becoming increasingly important. Jack explains how brands can harness AI to improve their marketing efforts by reaching the right audience at the right time. This shift in how brands approach marketing is crucial for staying relevant and competitive, especially in a world where consumer and franchisee expectations are higher than ever before. However, Jack makes it clear that while AI is an essential tool, it should complement human-driven storytelling and not replace it. Authenticity remains key in franchise development marketing. Another important element discussed is the significance of balancing brand awareness and lead generation. Many franchise brands tend to focus too heavily on generating immediate leads without considering the long-term value of brand equity. Jack advises that while lead generation is essential, building a recognizable and trusted brand is equally important. By creating a mix of content that includes both brand storytelling and strategic calls to action, franchise brands can build a pipeline of interested and engaged franchisee candidates. The episode also highlights how franchise development marketing is no longer a one-size-fits-all approach. Ford and Jack explore the need for customized marketing strategies that align with the unique needs of each franchise brand. Whether it’s through digital content, personal branding, or AI-enhanced targeting, the key is to remain adaptable and responsive to the changing landscape. Brands that are able to adjust their marketing efforts in real-time are the ones that will attract the most qualified franchisees and drive long-term growth. If you’re looking to stay ahead in franchise development marketing and want to attract top franchisees to your brand, this conversation with Jack Monson offers insights and actionable strategies that can guide your efforts. From storytelling to AI integration, Ford and Jack discuss the tools and techniques needed to excel in today’s franchise landscape. Watch the full episode on YouTube.com Join Fordify LIVE! every Wednesday at 11 AM Central on your favorite social platforms, and don’t miss The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Jack Monson Jack Monson is a seasoned expert in franchise development marketing, branding, digital marketing, and public relations. As the President and CEO of Brand Journalists, Jack has spent over 15 years working with franchise systems, national brands, and local businesses to simplify their marketing and advertising strategies. With a deep focus on storytelling and personal branding, Jack helps franchise brands connect with their audiences in meaningful ways, ensuring they stand out in today’s competitive marketplace. Jack is also the ...
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    41 分

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