Open Houses – Cracking the Code

Welcome to episode nine of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today we're discussing open houses, improving them, and maximizing their effectiveness. If you're a realtor struggling to get the most out of your open houses, stay tuned.

Open houses are crucial marketing tools for realtors to generate leads and interest. Some realtors excel at them, while others struggle. It's essential to understand that open houses are not only about showcasing the property but also about building connections with potential clients.

To succeed, know every detail about the house, engage with visitors, and follow up promptly. Always ensure the house is presentable, use effective signage, and prioritize safety by having another agent with you. Remember, preparation, engagement, and follow-up are key to making open houses a valuable part of your real estate strategy.

Subscribe to our podcast for more tips on The Business of Real Estate with Lynn Hoffman and Eric Johnson.

Panning for Gold

Welcome to episode eight of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today, we're talking all things prospecting and generating clients for your real estate business.

Many agents confuse marketing with prospecting. Prospecting involves finding and adding new people, turning them into leads for your database, and following up with them. This process includes various methods like door knocking, cold calling, and hosting open houses. The goal is to build relationships and provide value to potential clients.

Remember, it's essential to follow up consistently. Building a relationship with your prospects ensures they think of you when they're ready to buy or sell. Stay tuned for more tips on effective prospecting in real estate.

To Team, or Not to Team

Welcome to episode seven of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today, we're discussing whether to join or start a team. We'll hear from team leaders about creating and leading a team, and also discuss what single agents should consider when joining a team.

Joining us are Justine Wolcott from the Wolcott Team at RE/MAX Escarpment and Shawn Delight, team leader at Davidson Delight at RE/MAX Niagara.

Teams offer training and support, but they aren't just about feeding leads; prospecting is crucial. Agents need to focus on follow-up and nurturing leads.

Shawn emphasizes the importance of creating a business mindset when leading a team and highlights the role of client concierge services. Justine points out the need for contracts and proper team structure. Both recommend coaching for prospective team leaders to avoid common pitfalls.

Thanks for listening! Follow and subscribe for more episodes.