In episode 2 of The CTV Podcast, I am joined by Richard Brant, Senior Director, Advanced TV, Strategy and Partnerships at Vevo, the world's leading music video network.
We cover a lot of ground, including:
- The growing, but fragmented streaming inventory ecosystem.
- The evolution of advertising agency planning and buying practices.
- Balancing CTV direct sold and programmatic partnerships.
- How streaming publishers should be thinking about SSP and DSP relationships.
- The future of CTV audience measurement.
- How streaming publishers can lean into buy side SPO practices.
- And much more…
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2024/08/0754 分