The CX Engine Show

著者： Kenneth "Shark" Kinney and Brooke Sellas
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  • Ladies and gentlemen, start your engines, because the race to customer loyalty has begun! If you’re feeling left behind, then this new show will kick your Customer Experience (CX) efforts into a higher gear. The CX Engine Show features Kenneth “Shark” Kinney, a strategist and keynote speaker, and Brooke Sellas, the CEO and Founder of B Squared Media. With less than 20% of consumers saying brands are doing a good job adopting a customer-centric mindset, customer loyalty is at an all-time low. The CX Engine Show will help organizations better connect with their customers by sharing Shark and Brooke’s experience with enterprise brands, as well as interviewing the top brands and marketers on their customer experience and customer success stories. Specifically, our conversations will uncover the biggest customer care challenges brands are facing today as well as give real-world advice on how to fix them. The Show is in both video and audio/podcast formats. New episodes arrive every other week.
    2023
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あらすじ・解説

Ladies and gentlemen, start your engines, because the race to customer loyalty has begun! If you’re feeling left behind, then this new show will kick your Customer Experience (CX) efforts into a higher gear. The CX Engine Show features Kenneth “Shark” Kinney, a strategist and keynote speaker, and Brooke Sellas, the CEO and Founder of B Squared Media. With less than 20% of consumers saying brands are doing a good job adopting a customer-centric mindset, customer loyalty is at an all-time low. The CX Engine Show will help organizations better connect with their customers by sharing Shark and Brooke’s experience with enterprise brands, as well as interviewing the top brands and marketers on their customer experience and customer success stories. Specifically, our conversations will uncover the biggest customer care challenges brands are facing today as well as give real-world advice on how to fix them. The Show is in both video and audio/podcast formats. New episodes arrive every other week.
2023
マーケティング 経済学
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エピソード
  • Episode 12 - Customer Retention in Today's Competitive Landscape

    Episode 12 - Customer Retention in Today's Competitive Landscape
    2023/06/26

    Welcome to Episode 12 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brooke Sellas discuss some of the hottest topics and trends in Customer Experience (CX).

    On this episode, we welcome Richard Shapiro, the Founder and President of The Center for Client Retention and the author of The Endangered Customer: 8 Steps to Guarantee Repeat Business.  Richard joins Shark and Brooke to discuss:

    • Key factors that contribute to customer retention in today's competitive landscape
    • Common mistakes or challenges companies face when trying to improve customer retention
    • How organizations use customer feedback and data to enhance their customer retention efforts
    • Customer churn analysis and strategies to proactively prevent it
    • Creating a culture of customer-centricity and empower their employees
    • Effective customer retention strategies for industries or sectors with higher churn rates
    • and much more!

    Find out more about strategist and keynote speaker Kenneth "Shark" Kinney HERE.

    Find out more about Brooke Sellas and B Squared Media at HERE.
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    25 分
  • Episode 11 - Hiring Great CX Talent

    Episode 11 - Hiring Great CX Talent
    2023/06/12

    Welcome to Episode 11 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brooke Sellas discuss some of the hottest topics and trends in Customer Experience (CX).

    On this episode, Shark and Brooke chat about:

    • Identifying the right skills for CX
    • Having 'tougher skin' to fix a problem
    • Having a recruitment strategy to find the personality and soft skills needed
    • Creating the right environment with the right first hire to lead a team
    • Finding the right background and mindset for a CX hire
    • Our Champion of the Episode
    • Our “Karen” of the Episode
    • and much more!

    Find out more about strategist and keynote speaker Kenneth "Shark" Kinney HERE. 

    Find out more about Brooke Sellas and B Squared Media HERE.
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    27 分
  • Episode 10 - The Experience Divide Where Business Goals Meet Social Impact

    Episode 10 - The Experience Divide Where Business Goals Meet Social Impact
    2023/05/15

    Welcome to Episode 10 of "The CX Engine Show" where Kenneth "Shark" Kinney and Brooke Sellas discuss some of the hottest topics and trends in Customer Experience (CX).

    On this episode, we welcome Howard Pyle, CEO of XF.works and Founder of ExperienceFutures.org, join Shark and Brooke to discuss:

    • Looking at the leadership and how that impacts who owns CX 
    • How CX leaders deliver on social impact agendas
    • How can CX leaders better understand new technologies including A.I. to improve KPI’s
    • and much more!

    Find out more about strategist and keynote speaker Kenneth "Shark" Kinney HERE.

    Find out more about Brooke Sellas and B Squared Media at HERE.
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    28 分

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