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  • The Channel Surfers - Ep. 11 - "The Jared Fuller Interview"

    The Channel Surfers - Ep. 11 - "The Jared Fuller Interview"
    2025/04/08
    In this episode of The Channel Surfers, John McCabe and Jeff Lennon sit down with Jared Fuller — Co-Founder of nearbound.com, host of PartnerUp, and a leading voice in the partnerships ecosystem. Jared brings the heat as we dive into: • Why the traditional channel mindset is outdated • The evolution from channel to ecosystem • How “nearbound” is shaping the future of go-to-market • What most companies get wrong about partner strategy • And why trust is the new currency in sales Whether you’re a seasoned channel leader or just starting your partnerships journey, this episode is packed with insights, frameworks, and real talk about what it takes to win with and through partners in today’s landscape. 🎧 Tune in and get ready to think bigger, broader, and more collaboratively. #ChannelSurfers #Partnerships #Nearbound #Ecosystem #JaredFuller ⸻ Want me to tailor it more to your tone or add any call to action?
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    40 分
  • The Channel Surfers - Episode 2 - Nearbound

    The Channel Surfers - Episode 2 - Nearbound
    2024/12/31
    John and Jeff discuss the effect the book by Jared Fuller "Nearbound - And the Rise of the Who Economy" has had on their Channel experience.
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    22 分
  • The Channel Surfers - Episode 1 - Why We're Doing This

    The Channel Surfers - Episode 1 - Why We're Doing This
    2024/12/31
    John McCabe and Jeff Lennon introduce the audience to The Channel Surfers and why they are producing a Podcast on Channel Sales.
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    25 分
  • The Channel Surfers - Episode 3 - So, You Want to be in the Channel! - Pt 1

    The Channel Surfers - Episode 3 - So, You Want to be in the Channel! - Pt 1
    2025/01/03
    Jeff and John discuss how they got into the channel and give the audience advice on how to get into a channel role, if you are looking to make that step.
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    19 分
  • The Channel Surfers - Episode 4 - So You Want to be in the Channel - Pt 2

    The Channel Surfers - Episode 4 - So You Want to be in the Channel - Pt 2
    2025/01/03
    In this episode, Jeff and John review the 5 buckets that you need to fill in order to land a job in the Channel.
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    28 分
  • The Channel Surfers - Ep. 5 - So You Want to be in the Channel - Pt 3

    The Channel Surfers - Ep. 5 - So You Want to be in the Channel - Pt 3
    2025/01/10
    Jeff and John tie together the 5 buckets that were discussed in Episode 4 - So You want to be in the Channel - Pt 2.
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    27 分
  • The Channel Surfers - Ep 6 - Partner Events - The Good, the Bad, and the Ugly!

    The Channel Surfers - Ep 6 - Partner Events - The Good, the Bad, and the Ugly!
    2025/01/22
    John and Jeff discuss a topic that is near and dear to every Channel Leaders heart, Partner Events. From extravagant expos to intimate roundtables, partner events have exploded in number, complexity, and yes... sometimes frustration. The Channel Surfers discuss three key points around Partner Events: * What makes a partner event truly impactful? * What are the biggest frustrations we're all facing? * And most importantly, how do we ensure we're investing in the right ones? Join The Channel Surfers to get their take on Partner Events in Episode 6 - Partner Events - The Good, the Bad, and the Ugly!
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    45 分
  • The Channel Surfers - Ep. 7 - The Dilemma of Building a Channel

    The Channel Surfers - Ep. 7 - The Dilemma of Building a Channel
    2025/02/17
    On today's episode, The Channel Surfers discuss The Dilemma of Building a Channel. As an executive who is building a channel Program for a sale organization, you typically run into the "Believers" and "non-Believers" in supporting a Channel Program. John and Jeff walk you through the experiences they have had in working with the Believers and non-Believers as they build a channel program. Top Three Takes Aways from this Episode: 1) Choose your partner model (how do you want to engage with partners) 2) Deploy a "Partner First" strategy 3) Alignment and Expectations should be a big part of the structure of your Channel Program.
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    46 分