After months of searching, I finally found 'The Dream of Solomeo' by Brunello Cucinelli...for $500.

But I simply had to read it.

I loved it so much that as soon as I finished it, I booked a round-trip ticket to Italy to go see Solomeo - the home of the company, and the man who built it.

Here, I share what I loved, what I learned, and what stood out most.

Welcome back to the second edition of the Comma Book Club.

Come explore what it means to live a life of beauty, dignity, and humanistic capitalism in action.

Brunello's life is an incredible story of a philosopher-entrepreneur, and of bridging lofty ideals into a practical world.

A truly inspiring life - and a Life's Work.

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Read my essay for more on the impact Solomeo had on me:

Essay

Spotify

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Listen to the ⁠Founders Podcast⁠ episode that sparked my interest on Brunello Cucinelli:

Spotify

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Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.comma.org/⁠⁠⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@thecommaproject/⁠⁠⁠⁠⁠⁠⁠⁠

Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/devbakes/⁠⁠⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/devbakes/⁠⁠⁠⁠⁠⁠⁠⁠

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Chapters:

(00:00) 'The Dream of Solomeo' by Brunello Cucinelli

(01:41) Brunello Cucinelli’s origin story: human dignity as a driving force

(03:42) Combining ethics and aesthetics

(04:04) Solomeo: a home, and a source of inspiration

(05:43) A guardian and a steward for the future

(07:44) Beauty is truth

(09:18) "Humanistic capitalism"

(10:02) Comma: modern philosophy to catalyze transformation

(11:46) World-building

(13:34) Building a school for the next generation

(15:52) Gracious technology and humanism for the future

(17:26) A new era is coming: the Transformation Economy

(18:04) Quality, craftsmanship, creativity, exclusivity, beauty

(20:32) Optimism for the future

(21:07) Beauty is an expression of our humanity

(22:07) Brunello's dream: joining the beauty of the past with the beauty of the future

What if we built worlds instead of just offices?

I went to Solomeo, the hamlet re-built by Brunello Cucinelli, where a true home has been built for his Life's Work.

I left inspired.

I think you will be, too.

"A world is a home for a Life's Work...A world is a collection of spaces for all parts of life."

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Newsletter: ⁠⁠⁠⁠⁠⁠⁠https://www.comma.org/⁠⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@thecommaproject/⁠⁠⁠⁠⁠⁠⁠

Twitter: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/devbakes/⁠⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/devbakes/⁠⁠⁠⁠⁠⁠⁠

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Chapters:

(00:00) Solomeo

(00:34) A home for a Life's Work

(03:21) In service

The Transformation Economy: how web3 is re-shaping our world

On Hypersub, the tools of the Transformation Economy, taste as an asset, and world-building

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Read or watch part 1:

⁠Essay⁠

⁠Spotify⁠

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Read or watch part 2:

Essay

Spotify

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Web3 is revolutionizing how we create, share, and value culture.

In this final part of our series on the Transformation Economy, we dive into a practical application of web3 technology: Hypersub.

"Hypersub allows us to be dynamic world-builders, instead of specific job titles.

Hypersub is technology for culture, not content. Tools for depth and connection, not follower counts. For humans, not computers."

Join me as we explore:

1. How Hypersub is revolutionizing creator-community relationships

2. How web3 enables permissionless, platform-independent, positive-sum projects

3. The emergence of cultural taste as a tangible asset

4. The shift from brand-building to world-building

Ready to embrace a world where your cultural taste has real value? Where supporting creators means sharing in their success?

Welcome to the Transformation Economy.

Made possible by web3.

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Links mentioned:

Detail on how Hypersub works

Updated detail on how Hypersub works

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Newsletter: ⁠⁠⁠⁠⁠⁠https://www.comma.org/⁠⁠⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@thecommaproject/⁠⁠⁠⁠⁠⁠

Twitter: ⁠⁠⁠⁠⁠⁠https://twitter.com/devbakes/⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/devbakes/⁠⁠⁠⁠⁠⁠

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Chapters:

(00:00) The Dawn of the Transformation Economy: web3's new era (part 3)

(01:13) Hypersub: transforming the creator economy

(02:49) More aligned and positive-sum

(03:57) Permissionless and independent

(04:50) More dynamic, less specific = more human

(06:08) Taste is an asset

(08:03) Let's talk about world-building

(09:35) Web2 vs. web3