This week on The Commerce Club podcast I’m joined by Rachel Cutler, a lead product designer specializing in user experience (UX) for e-commerce brands.

We discuss the critical role of UX in enhancing customer journeys, the importance of intentional design, and how to effectively navigate the challenges when building a highly converting e-commerce websites.

Rachel also does a deep dive into my brand new e-commerce website [www.timeisnotahealer.com](http://www.timeisnotahealer.com) and shares her feedback with me in this live analysis experience.

Connect with Rachel on LinkedIn here: https://www.linkedin.com/in/rachelacutler/

Rachel Cutler is a Lead Product Designer based in NYC. She specializes in creating user-centric experiences for e-commerce brands. She has worked with Instacart, Brita, Fellow Products, Coterie, and many more. She builds user experiences that are brand-focused to drive user engagement, and conversion rates, and develop ride-or-die loyal customers.

Her design rules are her tools to connect to the target audience in a meaningful way, to create an initial instinct about an inanimate object - a piece of furniture, water filter, coffee thermos, even a toothbrush. She loves creating moments that draw you in without making it the center of attention.

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

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LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

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In this episode of the Commerce Club podcast, I am joined by Rebecca Lazarou, founder of Laz the Plant Scientist.

Rebecca is a medicinal plant scientist, herbal expert, holistic therapist, and educator here to help you heal, she stocks herbal teas and remedies on her online store https://laztheplantscientist.com/.

Rebecca came to me in 2021 to work on the pricing for her products as she wanted to make sure she priced them appropriately to be able to sell wholesale in the future, and now we are back for a full circle moment to discuss her brand new wholesale strategy to add an additional revenue stream into her existing e-commerce business.

If you are looking to introduce a wholesale channel to your business this episode talks you through some key steps to take before you begin.

I have a course that goes into this in much more detail and provides all the templates mentioned in today's episodes which you can find out more about here: https://thecommerceclub.co/p/how-to-get-your-product-stocked-in-retailers

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram

If you’re running a Shopify or E-commerce business, you are going to want to watch this to learn how to use your data analytics to drive sales growth.

I’ve worked with some of the world's biggest luxury fashion brands, and one thing they all have in common is the use of key performance indicators such as conversion rates, traffic, average order value, and return customer rates in their future sales and marketing strategies.

By analyzing these metrics, e-commerce business owners can make better-informed decisions that lead to improved performance and increased sales.

Learn more about how to use the data in your e-commerce business here!

If you've enjoyed this episode please make sure to hit that subscribe button :)

Incase you just stumbled across this episode and we haven’t met before let’s get formally introduced here: www.itssophiebiggerstaff.com

If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co

For more content like this follow me on socials:

Instagram: https://instagram.com/itssophiebiggerstaff

TikTok: https://www.tiktok.com/@itssophiebiggerstaff

LinkedIn: https://www.linkedin.com/in/sophie-biggerstaff-retail-consultant/

Subscribe for free business resources: https://itssophiebiggerstaff.myflodesk.com/instagram