In this weeks episode James, Ian & David are joined by none other than industry legend Stephen Brown.

As always, Stephen delivers bucketloads of value. He shares his insights on the industry and highlights the need for agents to educate consumers and provide exceptional customer experiences. He also discusses the importance of negotiation skills and the value of building long-term relationships with clients. The conversation concludes with a discussion on the benefits of attending industry conferences and the potential impact of artificial intelligence on the real estate industry. In this conversation, the speakers discuss the potential impact of AI on the real estate industry. They explore how AI could automate tasks such as order taking and offer acceptance and how agents can add value across all ends of the market. They also discuss the importance of consistency and discipline in real estate, and the key disciplines that top-performing agents master. The speakers emphasize the need for agents to demonstrate what they do and educate clients about the real estate process. They also discuss the possibility of implementing upfront marketing fees and withdrawal fees to improve cash flow.

Keywords

real estate, industry, experiences, successes, challenges, positive mindset, team, education, customer experience, negotiation skills, long-term relationships, industry conferences, artificial intelligence, AI, real estate industry, automation, value add, consistency, discipline, top-performing agents, demonstrating value, upfront marketing fees, withdrawal fees, cash flow

Takeaways

• Maintaining a positive mindset and having a strong team are crucial for success in the real estate industry.
• Agents should focus on educating consumers and providing exceptional customer experiences to stand out in the market.
• Negotiation skills are essential for maximizing value for clients and building trust.
• Building long-term relationships with clients can lead to repeat business and referrals.
• Attending industry conferences can provide valuable insights and networking opportunities.
• Artificial intelligence has the potential to automate certain tasks in the real estate industry. AI has the potential to automate tasks in the real estate industry, such as order taking and offer acceptance.
• Agents can add value across all ends of the market, from low to mid to upper end.
• Consistency and discipline are key traits of top-performing agents.
• Demonstrating what agents do and educating clients about the real estate process is important.
• Implementing upfront marketing fees and withdrawal fees can improve cash flow for agents.

In this episode, the hosts discuss their recent activities and experiences in the real estate industry. They discuss the importance of following data and using it to inform pricing decisions. They emphasise the need for agents to be honest with clients about the actual value of their properties and the potential challenges they may face in selling them. The hosts also highlight the significance of effective communication and marketing in sales. The conversation focuses on strategies for pricing properties correctly and effectively communicating with clients about price adjustments.

The hosts discuss the importance of testing the price before putting a property on the market and educating clients about the reasons for off-market testing. They also provide tips for handling price adjustments, including having early conversations about the three P's (price, promotion, presentation), using the correct language (price realignment instead of reduction), and understanding the client's motivations and priorities. The hosts emphasise the importance of trust, communication, and delivering data and facts to help clients make informed decisions.

In this episode of The Complete Agent podcast David, Ian & James discuss brand stretching and brand splitting.

Ian has successfully stretched his brand, David has two brands and James is currently in the midst of deciding whether to stretch or split and has come to a decision about what he is going to do moving forward.

As always the conversation dives deep into the Estate Agency world of what's currently working and what's not.