• The Content Brief

  • 著者： Scott Murray
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The Content Brief

著者： Scott Murray
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  • The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together. Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time.
    2024
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あらすじ・解説

The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together. Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time.
2024
リーダーシップ マーケティング 経済学
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エピソード
  • What Can Higher Education Learn About Modern Marketing? (With Brian Piper)

    What Can Higher Education Learn About Modern Marketing? (With Brian Piper)
    2024/10/23

    While finding the right language is always a challenge in content marketing, some industries get stuck using the same words. In the higher education industry, it can be words like "student-centric."

    Brian Piper is the Director of Content Strategy and Assessment at the University of Rochester and the author of Epic Content Marketing for Higher Education.

    Today, we'll discuss the challenges and solutions around creating content that connects with today's prospective students and essential audiences, including:

    • Why generic buzzwords are killing your message (and what to say instead)
    • How to tap into your best marketing resource – the students already on your campus
    • Smart ways to make online students feel like part of your community
    • How insightful content like podcasts can change minds about higher education and reach multiple audiences
    • Why playing the long game in content marketing pays off (and how to measure it)

    Even if you're not a student, staff member, or university faculty member, today's show offers some excellent content marketing insights that are valuable for all content marketers.

    Brian's website - www.BrianWPiper.com

    Brian's Book - Epic Content Marketing for Higher Education

    Brian on LinkedIn - Brian Piper

    Brian's Podcast - AI for You
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    28 分
  • The Show Returns on October 23

    The Show Returns on October 23
    2024/10/10

    Hello! I was out of town last week, but I'm back now and booking guests for the rest of 2024. The next show will be in two weeks - October 23.
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    1 分
  • How to Create Emails That Your Audience Wants to Read (with Ed Forteau)

    How to Create Emails That Your Audience Wants to Read (with Ed Forteau)
    2024/09/26

    Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam!

    So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships?

    Business consultant and author Ed Forteau helps service providers, entrepreneurs, and sales professionals build authentic relationships, and he's here to share some answers, including:

    • Why personalization is more crucial than ever in cutting through the noise
    • The shift from mass emailing to focused, quality connections
    • Why your email strategy should align with other platforms like LinkedIn
    • How to use content amplification to warm up cold leads
    • The power of behavioral segmentation in boosting engagement
    • Why understanding customer personas leads to more impactful communication
    • How AI can enhance your email strategy without losing the human touch

    Ed's website - EdForteau.com

    Ed on LinkedIn - Ed Forteau

    Ed's Book - No More Cringe
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    30 分

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