Many people ask me, "How do you think of course topics?"

The secret lies in combining your expertise with what your audience needs.

Amazing course ideas are closer than you think, just waiting to be unearthed and developed.

Ready to explore this together?

One of the best ways to brainstorm course ideas is to simply listen. Yes, it's that easy!

Pay attention to the questions people are asking you. Whether it's during a workshop, a coaching session, or even casual conversations, those queries are gold mines waiting to be explored. Keep a handy notebook or digital record to jot down these questions – trust me, they'll come in handy later.

You're an expert in your field for a reason, right? So why not share that expertise with the world? Think about the areas where you excel and consider how you can package that knowledge into a course. For example, if you're a whiz at software development and people are constantly picking your brain about mobile app creation, why not create a course on the topic? It's a win-win for everyone involved.

In today's fast-paced world, staying on top of industry trends is crucial. Keep your finger on the pulse of emerging technologies and developments within your niche. Not only does this keep you informed, but it also provides ample opportunities for course creation. By offering courses or memberships that help learners stay current, you become their go-to source for up-to-date knowledge.

Ever come across someone who's eager to work with you but lacks the necessary skills or knowledge? That's where you come in. Identify the gaps in your audience's skill sets and create courses to fill them. Whether it's a beginner's guide or an advanced masterclass, there's always room to empower others through education.

Chances are, you already have a treasure trove of content just waiting to be repurposed into courses. Take a look at your blog posts, podcasts, or videos – what topics consistently resonate with your audience? Use tools like Google Search Console to identify your top-performing content and consider bundling related posts into comprehensive course modules.

Repurposing existing content, such as top-performing blog posts, can be a goldmine for course inspiration. By organising your blogs into modules, you can quickly develop engaging course content.

Finally, don't underestimate the power of search tools like Answer the Public. By typing in relevant keywords or problems your audience faces, you can uncover valuable insights that inspire course ideas. Use these search results to craft compelling module names or even entire course topics.

At the end of the day, a great course idea isn't just about what you know – it's about solving someone's problem. So don't overthink it. Start with the questions people are asking you, tap into your expertise, and get creative. After all, the best course is the one that's created and done, not sitting on your to-do list gathering dust.

In course creation, understanding what a course offers is fundamental to fostering a positive learning experience with your students.

In this episode, I want to dive into a topic that I think is really important for us as course creators and also important for our students. That is setting clear expectations and understanding about what that course is going to offer our audience in the course journey.

Let's face it: learners come in all shapes and sizes. Some are just dipping their toes into the subject matter, while others are practically experts. That's why it's crucial to offer a variety of course levels and formats, from beginner-friendly modules to advanced masterclasses. Whether it's self-paced learning or live sessions, catering to diverse needs is key. Understanding the learning styles is a great way to start.

Setting clear expectations establishes trust and credibility, creating a positive learning environment for both you and your students.

Plus, knowing what's expected of them keeps learners engaged and motivated.

And hey, who doesn't love fewer confused emails from students?

First impressions matter, right? That's why our course landing pages should be crystal clear. A friendly video intro from the instructor goes a long way in building rapport and setting the tone.

Curriculum modules should be clearly outlined, providing a roadmap for learning.

Including a checklist of key takeaways and addressing frequently asked questions further clarifies what the student can expect inside your course as well.

By using tools like our Course planning sheets you should be able to clearly articulate how the course addresses specific problems and highlight key learning areas on your landing pages that allow students to make an informed decision.

Be consistent across all platforms—landing pages, social media, you name it—so students know exactly what they're signing up for.

Setting clear expectations isn't just good for us—it's great for our students too. It builds that all-important trust and lays out the roadmap for success. So let's keep things clear, keep 'em honest, and keep those students coming back for more.

• [00:00:00] The importance of setting clear expectations
• [00:00:54] Differentiating course offerings for diverse needs
• [00:02:24] Benefits of clear expectations: trust, engagement, learning outcomes
• [00:03:14] Tips for setting clear expectations on course landing pages
• [00:05:29] Communicating additional support options and upselling
• [00:06:03] The significance of clear expectations
  

• The Course Creators Circle https://enevergroup.thinkific.com/courses/coursecreatorscircle
• Course Planning Sheets https://www.enevergroup.com.au/product/course-creators-circle-course-planning-sheets/
• Thinkific http://snip.ly/thinkific
• Naming Your Course Modules https://www.enevergroup.com.au/naming-your-course-and-modules/
• What Is Your Learning Style Quiz https://www.enevergroup.com.au/what-is-your-learning-style-quiz/