In this episode of Creative Flight, I sit down with Amit Patel, Creative Director at Experience Haus, to talk about building with care in an age obsessed with speed. We unpack the quiet power of curiosity, the role of taste in creative work, and why real growth comes from staying human—especially when AI can do almost everything else.

About Ivy: Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout

If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.

Thanks for tuning in, and I hope you enjoyed the flight. Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you.

About Amit Patel: Amit Patel is an inspiring voice at the intersection of design, education, and business transformation. As the founder of Experience Haus, he has built one of the UK’s most forward-thinking design education companies—empowering individuals and global teams to reimagine the way they learn, create, and innovate. With over 20 years of experience within the design field, Amit has worked within various industries, such as banking, healthcare, and public infrastructure.

A passionate advocate for human-centered design and creative problem-solving, Amit has delivered transformative workshops and capability-building programs for organizations such as Spotify, PwC, BNY Mellon, and Hiscox. His unique approach blends practical design strategy with deep empathy—helping people unlock their creative potential and drive meaningful impact in their work and communities.

With a background in entrepreneurship and service design, Amit brings real-world insight, infectious energy, and a powerful message: Design isn’t just a tool—it’s a mindset for change. Whether he’s speaking on stage, leading a workshop, or mentoring the next generation of thinkers and makers, Amit’s mission remains constant: to champion creativity, amplify diverse voices, and help others design a better future.

In this episode of Creative Flight, I sit down with EriFili, the founder and CEO of Zlink—a Gen Z-led marketing agency making serious waves. Eri started her business at 20, landed major clients, and made the Forbes 30 Under 30 list by 23. But what struck me most wasn’t the accolades. It was her clarity.

We talked about what it means to actually build something when you’re young, how self-worth fuels the creative process, and why fulfillment beats success metrics. Erifili leads with empathy, prioritises mental health in the workplace, and believes that branding—personal or otherwise—starts from within.

We also went deep on:

• Why rejection doesn’t mean you’re not ready
• The difference between personal branding and performative visibility
• How rituals, signs, and spirituality show up in creative work
• What Gen Z really wants from work and life
• And how AI is changing how we think, write, and connect

This episode is for anyone who’s building with soul and wants proof that you can do things your way, and win.

About Ivy: Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout

If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.

Thanks for tuning in, and I hope you enjoyed the flight. Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you.

About Erifili: Erifili Gounari is a 25-year-old entrepreneur, writer, and founder of The Z Link—a global Gen Z-led creative agency working with brands like IKEA, Pepsi, Deloitte, and the UN. Listed on Forbes 30 Under 30, Erifili is a sought-after voice on Gen Z culture, digital careers, and modern marketing.

She’s the author of Design Your Life: Your Career, Your Way (Kogan Page, 2024), a groundbreaking guide for building flexible, fulfilling work in the digital age. She also co-hosts the Espresso Epilogues podcast and writes Crystal Clear, a Substack on self-discovery with over 11,000 subscribers.

The Z link: https://www.thezlink.com/ Design Your Life, The book

TikTok: https://www.tiktok.com/@espresso.epilogues Substack: https://erifili.substack.com/

In this episode, I’m joined by the brilliantly multi-passionate Courtney Evors. You’ll hear us dive into what it really means to lead a layered life from fashion design to powerlifting to coaching. Courtney shares how she’s moved through worlds that don’t always make space for the full range of who we are.

We talk about what human design has helped her understand about her own creative rhythm, and why the pressure to "pick a niche" never really fit. She opens up about navigating imposter syndrome and how she’s learning to anchor herself in self-trust instead of permission.

If you’ve ever felt too much, not enough, or like your path doesn’t fit into a neat little box, this one’s for you. Courtney also shares what’s next for her (hint: it includes a book and a whole new coaching chapter), and what it takes to follow the thread of your own desire when no one else sees the vision yet.

I loved this conversation. I think you will too.

Sound bites Courtney: “Once I discovered in my design that I’m a manifesting generator, I was like, actually I’m allowed to skip around... I’m not crazy.” — Courtney Evors “I’ve always just been really determined—like ever since I was a kid—that if I have something in my mind, I’m just going to do it until I decide, okay, I don’t want to do that thing anymore.” — Courtney Evors “Sometimes you have to push yourself into something that’s a little unknown to really get something more out of life.” — Courtney Evors

“To be interested in different things isn’t so unusual. But to highlight it the way I do, that’s unusual.” — Courtney Evors “The best conversations happen in the kitchen... it’s that incubation space, that creative space where anything is possible.” — Courtney Evors

Courtney Bio Courtney Evors is a multi-passionate creative, strategist, writer, and lifter of things. She’s the founder of The Consultancy KTCHN and The Creative KTCHN, with 20+ years of global experience in performance apparel, design, innovation, and brand building, including 13,5 years work with Adidas and launching her own granola company.

She brings real-world experience to help creatives and brands find clarity, structure, and momentum. Now, she works with multi-passionate founders to turn vision into strategy and build creative systems that scale.

About Ivy: Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout

If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.

Thanks for tuning in, and I hope you enjoyed the flight. Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you.

Courtney links: Instagram: https://www.instagram.com/thecreativektchn/

Website: https://www.theconsultancyktchn.com/creativektchn

LinkedIn: www.linkedin.com/in/courtney-evors

This one’s different. I bring you into a thought experiment where I sit down with four cultural giants—David Hume, Pierre Bourdieu, Susan Sontag, and Dave Hickey—in a fictional panel, debating one question: What is taste, and does it still matter in a world of AI?

It started on a train ride with my husband. A discussion about AI turned into a deep dive into aesthetics, class, judgement, and the soul of creativity. What unfolded is part role-play, part philosophical roundtable, and very much a love letter to the part of us that still knows how to choose.

We explore:

• Why taste isn’t about preference—it’s about public risk
• What makes a designer irreplaceable
• How taste can be an act of rebellion in an algorithm-driven world
• And the line that every guest agreed on (after much debate)

If you’re a creator, designer, thinker, or just someone who wants to believe that beauty still matters…this episode is for you

SOUNDBITES:

“In a world generating so much, where everything is starting to look good, taste is what will make the difference.” Ivy

“Safe taste is decoration. Real taste is vulnerable.”

“A designer with taste does not just know what looks good, they know what is appropriate, what is resonant, what is timely.” fictional David Hume

“The problem isn’t that AI is replacing designers. The problem is that the market has reduced design to deliverables.” fictional Bourdieiu

“Taste is the last place where instinct and identity meet.” fictional David Hickey

About Ivy: Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout

If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.

Thanks for tuning in, and I hope you enjoyed the flight. Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you.

In this open deep dive with Brock Johnson we explored what it really means to grow up, and grow a business, online. We talked about what it's like navigating social media as a young person and how that intersects with the challenges of parenting in a digital world. Brock opened up about starting his entrepreneurial journey early, the mindset shifts he's had to make around money, and the hard lessons he’s learned about public perception and personal growth.

We also dove into his evolution as a coach, how he leads his team, and he outsources. His approach to content creation is intentional, yet flexible, and he shared real insights about managing expectations in a world that’s always watching. Tune in and let me know what you think.

Takeaways:

takeaways

• The approach to social media for kids should be nuanced and individualized.
• Having an abundance mindset is crucial for financial success.
• Brock faced significant challenges, including NCAA regulations on student athletes.
• Communication skills can be developed through practice and experience.
• It's important to manage public perception and not dwell on negative comments.
• Brock's motivation often stemmed from a desire to prove doubters wrong.
• Personal growth involves unlearning unhelpful behaviors and mindsets.
• Brock emphasizes the importance of over-delivering in business.
• The journey of entrepreneurship is filled with ups and downs, but resilience is key. Brock has a strict application process for one-on-one coaching.
• He transitioned from low pricing to higher rates for coaching.
• Brock enjoys working with clients he feels excited about.
• He has a dedicated team for various aspects of his business.
• Content creation is primarily done by Brock himself, with some assistance.
• He believes in reposting and modifying past content for efficiency.
• Brock emphasizes the importance of managing expectations in social media.
• He has never experienced burnout due to effective outsourcing.
• Brock's goal is to help as many people as possible.
• He values personal happiness and peace over material success.

About Ivy: Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout

If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.

Thanks for tuning in, and I hope you enjoyed the flight. Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you.

In this episode, I share how I gained my first 10,000 followers on Instagram, and what actually made it stick. I talk about my first “viral” moment, what I learned from Chris Do about creating content that matters, and why visibility alone isn’t enough. The real growth came from building trust, showing up consistently, and creating value people could feel. Virality might get their attention, but it’s consistency that keeps it.

Takeaways:

• I got my first 10,000 followers by being consistent, not just viral.
• Visibility is powerful—but it’s not a growth strategy on its own.
• Your viral moment means nothing if you can’t back it up.
• I learned to create content that builds trust and credibility.
• If you show up and care, they stay.
• The real lesson? Trust is the strategy.

About Ivy: Ivy Malik helps creative entrepreneurs who feel undervalued break free from overthinking and fear, so they can price with confidence, sell with ease, and build a business they love. A former restaurateur with 16+ years of business experience, she’s seen firsthand how creatives struggle to balance passion and profit. Now, through Ivy Malik Coaching, she blends Psychology, Human Design, and practical sales strategy to help creatives take control of their success, without the stress. If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.

Thanks for tuning in, and I hope you enjoyed the flight. Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you.

In this episode, I sat down with Jacob Cass, CEO and founder of Just Creative, the branding agency with serious visual chops and a flamingo mascot you won’t forget. We got into how he built such a standout brand (yes, we talked flamingos), and why verbal identity is just as crucial as the visuals when it comes to creating a brand that sticks.

We also reflected on the Band Builder Summit. What worked, what surprised us, and the big takeaways we both walked away with. If you’re someone who’s been wondering how to position yourself so clients instantly get your value, Jacob had a few gems you’ll want to scribble down.

One of my favourite parts? Hearing him talk about action and trust. No fluff, no overnight success stories, just solid advice on showing up, doing the work, and letting things unfold.

We even touched on the whole “personal brand vs. business brand” thing, and how to strike a balance when you are the brand, but you’re also building something bigger than just yourself.

It’s a good one. You’ll definitely walk away thinking differently about your brand.

About Ivy: Ivy Malik helps creative entrepreneurs who feel undervalued break free from overthinking and fear, so they can price with confidence, sell with ease, and build a business they love. A former restaurateur with 16+ years of business experience, she’s seen firsthand how creatives struggle to balance passion and profit. Now, through Ivy Malik Coaching, she blends Psychology, Human Design, and practical sales strategy to help creatives take control of their success, without the stress. If this episode sparked something in you, Can you do me a favour? Would you leave a 5-star rating and review. It helps this show reach more brilliant minds like yours.

Thanks for flying with us,I hope it left you lifted.

Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you. Who else would you like me to chat to?

In this solo episode, I’m speaking directly to the creatives, coaches, and spiritual entrepreneurs who feel a twinge of guilt every time they think about raising their prices.

You might be wondering if you’re being greedy… If you’re leaving people behind… If pricing your offer higher makes you less generous, less spiritual, less “for the people.”

It doesn’t.

In this episode, I talk about:

• Why I’ve never felt guilty about charging more
• The emotional cost of underpricing and why it drains you
• A failed “middle ground” offer I launched, and why I shut it down
• The pricing trifecta I use with clients: Skill, Experience, Confidence
• The £500-to-£20K transformation of one spiritual client
• My own journey from charging £1500 to over £50K for one client
• Why your pricing is a boundary, not a betrayal

This isn’t about hype. It’s about honesty. And if you’ve been quietly waiting for permission to price from your power, this is your permission slip.

About Ivy: Ivy Malik helps creative entrepreneurs who feel undervalued break free from overthinking and fear, so they can price with confidence, sell with ease, and build a business they love. A former restaurateur with 16+ years of business experience, she’s seen firsthand how creatives struggle to balance passion and profit. Now, through Ivy Malik Coaching, she blends Psychology, Human Design, and practical sales strategy to help creatives take control of their success, without the stress. If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.

Thanks for tuning in, and I hope you enjoyed the flight. Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

You can also tag the show and share your thoughts, I always love hearing what resonated with you.