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The Culture Lane

The Culture Lane

著者： Marcus Amick
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There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.

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  • The Outro: Season 2

    The Outro: Season 2
    2024/10/10
    2 分
  • Shifting Dodge: Powering Into Electrification

    Shifting Dodge: Powering Into Electrification
    2024/10/02

    The electrification of Dodge has become one of the most buzzed-about evolutions in the auto industry, namely because of what the brand has represented as an American nameplate. In this episode of The Culture Lane (the final full episode in Season 2), we explore how Dodge plans to navigate its shift into electrification, with Matt McAlear, the newly appointed CEO of Dodge.

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    25 分
  • Deeper Connection: Marketing Cars Culturally

    Deeper Connection: Marketing Cars Culturally
    2024/09/25

    Cultural relevance has become a key business strategy for many companies seeking to position their products or services in the market. However, knowing how to navigate culture can be challenging, especially when it comes to selling vehicles in today's market. In this episode of The Culture Lane, we explore some of those challenges with Angela Spencer Ford, executive vice president and managing partner of the Detroit-based marketing agency, BLVD Content.

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    29 分

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