The Customer Success Playbook

著者: Kevin Metzger and Roman Trebon
  • サマリー

  • Welcome to “The Customer Success Playbook,” a fresh podcast initiative spearheaded by Kevin Metzger and Roman Trebon. Immerse yourself with us in the dynamic realm of customer success, where we unravel the latest insights, inspirations, and wisdom from recognized leaders in the Customer Success domain.


    Our journey began with a simple yet profound belief: that meaningful conversations can significantly impact our professional trajectory. With this ethos, we’ve embarked on a mission to bring to you the voices of seasoned and revered professionals in the field. Our episodes have seen the likes of Sue Nabeth Moore, Greg Daines, Jeff Heclker, James Scott, David Ellin, and David Jackson, who have generously shared their expertise on a variety of pertinent topics.


    We’ve delved into the intricacies of Profit and Loss Statements in Customer Success with Dave Jacksson, explored the potential of Customer Success Platforms with Dave Ellin, and unravelled the role of AI in Customer Success with all guests. With Sue, we navigated the waters of Organizational Alignment, while Greg brought to light strategies for Reducing Churn. Not to be missed is James insightful discourse on the Current Trends in Customer Success and Jeff’s thoughts on Service Delivery in CS.


    Each episode is crafted with the intention to ignite curiosity and foster a culture of continuous learning and improvement among customer success professionals. Our discussions transcend the conventional, probing into the proactive approach, and the evolving landscape of customer success.


    Whether you’re a seasoned veteran or a newcomer to the industry, our goal is to propel your customer success prowess to greater heights. The rich tapestry of topics we cover ensures there’s something for everyone, from the fundamentals to the advanced strategies that shape the modern customer success playbook.


    Our upcoming episodes promise a wealth of knowledge with topics like CS Math, Training, AI, Getting hired in CS, and CS Tool reviews, ensuring our listeners stay ahead of the curve in this fast-evolving field. The roadmap ahead is laden with engaging dialogues with yet more industry mavens, aimed at equipping you with the acumen to excel in your customer success journey.


    At “The Customer Success Playbook,” our zeal for aiding others and disseminating our expertise to the community fuels our endeavor. Embark on this enlightening voyage with us, and escalate your customer success game to unparalleled levels.


    Join us on this quest for knowledge, engage with a community of like-minded professionals, and elevate your customer success game to the next level. Your journey towards mastering customer success begins here, at “The Customer Success Playbook.” Keep On Playing!!


    © 2025 The Customer Success Playbook
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あらすじ・解説

Welcome to “The Customer Success Playbook,” a fresh podcast initiative spearheaded by Kevin Metzger and Roman Trebon. Immerse yourself with us in the dynamic realm of customer success, where we unravel the latest insights, inspirations, and wisdom from recognized leaders in the Customer Success domain.


Our journey began with a simple yet profound belief: that meaningful conversations can significantly impact our professional trajectory. With this ethos, we’ve embarked on a mission to bring to you the voices of seasoned and revered professionals in the field. Our episodes have seen the likes of Sue Nabeth Moore, Greg Daines, Jeff Heclker, James Scott, David Ellin, and David Jackson, who have generously shared their expertise on a variety of pertinent topics.


We’ve delved into the intricacies of Profit and Loss Statements in Customer Success with Dave Jacksson, explored the potential of Customer Success Platforms with Dave Ellin, and unravelled the role of AI in Customer Success with all guests. With Sue, we navigated the waters of Organizational Alignment, while Greg brought to light strategies for Reducing Churn. Not to be missed is James insightful discourse on the Current Trends in Customer Success and Jeff’s thoughts on Service Delivery in CS.


Each episode is crafted with the intention to ignite curiosity and foster a culture of continuous learning and improvement among customer success professionals. Our discussions transcend the conventional, probing into the proactive approach, and the evolving landscape of customer success.


Whether you’re a seasoned veteran or a newcomer to the industry, our goal is to propel your customer success prowess to greater heights. The rich tapestry of topics we cover ensures there’s something for everyone, from the fundamentals to the advanced strategies that shape the modern customer success playbook.


Our upcoming episodes promise a wealth of knowledge with topics like CS Math, Training, AI, Getting hired in CS, and CS Tool reviews, ensuring our listeners stay ahead of the curve in this fast-evolving field. The roadmap ahead is laden with engaging dialogues with yet more industry mavens, aimed at equipping you with the acumen to excel in your customer success journey.


At “The Customer Success Playbook,” our zeal for aiding others and disseminating our expertise to the community fuels our endeavor. Embark on this enlightening voyage with us, and escalate your customer success game to unparalleled levels.


Join us on this quest for knowledge, engage with a community of like-minded professionals, and elevate your customer success game to the next level. Your journey towards mastering customer success begins here, at “The Customer Success Playbook.” Keep On Playing!!


© 2025 The Customer Success Playbook
エピソード
  • Customer Success Playbook S3 E20 - Terinee Pooler - Driving Feedback Through The Company
    2025/02/19

    Send us a text

    erinee Pooler shares invaluable insights on transforming Net Promoter Score (NPS) feedback into actionable organizational change. The episode delves into practical strategies for ensuring customer feedback drives meaningful improvements across companies.


    Detailed Analysis

    The conversation explores several critical aspects of NPS implementation and feedback management:

    Customer Sentiment Integration Pooler emphasizes the importance of combining NPS data with broader customer health metrics using a red-yellow-green system. This comprehensive approach provides organizations with a more nuanced understanding of customer satisfaction and engagement levels.

    Communication Workflows A standout practice highlighted is the systematic follow-up with every survey respondent, regardless of their score. This proactive approach maintains customer engagement and demonstrates commitment to feedback incorporation.

    Cross-Organizational Impact The discussion reveals how NPS data can effectively influence various departments, particularly product management. Pooler shares experiences from her healthcare SaaS background, illustrating how structured feedback processes can lead to meaningful organizational changes.

    Success Metrics and Recognition An important insight emerged about balancing improvement focus with celebration of successes. The conversation emphasizes the significance of acknowledging positive feedback while addressing areas for enhancement.

    The episode concludes with a preview of an upcoming discussion about AI's role in NPS programs, suggesting exciting developments in feedback collection and analysis.

    Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybook

    Please Like, Comment, Share and Subscribe.

    You can also find the CS Playbook Podcast:
    YouTube - @CustomerSuccessPlaybookPodcast
    Twitter - @CS_Playbook

    You can find Kevin at:
    Metzgerbusiness.com - Kevin's person web site
    Kevin Metzger on Linked In.

    You can find Roman at:
    Roman Trebon on Linked In.

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    10 分
  • Customer Success Playbook S3 E19 - Terinee Pooler - NPS
    2025/02/17

    Send us a text

    In this engaging episode of Customer Success Playbook, Terinee Pooler, Atlanta Chapter Lead of Women of Customer Success, shares crucial strategies for developing and operationalizing effective Net Promoter Score (NPS) programs. Drawing from her extensive experience, Pooler emphasizes the importance of proactive customer engagement and provides practical guidance on implementing NPS initiatives that drive meaningful organizational change.


    Detailed Analysis

    The discussion delves deep into the fundamentals of building and maintaining successful NPS programs, with Pooler offering valuable insights into several key areas:


    Program Implementation Strategy

    Pooler emphasizes that proactive customer engagement forms the cornerstone of any successful NPS program. She positions the customer success manager as a customer advocate, highlighting how this approach can transform quarterly business reviews (QBRs) and overall customer experience management.


    Technical Framework

    The conversation explores the technical aspects of NPS implementation, including:

    • Survey distribution mechanics using platforms like Gainsight
    • Quarterly feedback collection processes
    • Score interpretation framework (1-10 scale)
    • Classification of responses (detractors, neutrals, promoters)


    Measurement and Analytics

    Pooler provides a detailed breakdown of NPS scoring:

    • Promoters: Scores 8 and above
    • Neutral: Score of 7
    • Detractors: Scores below 7
    • Net score calculation methodology: Promoters minus Detractors

    This systematic approach ensures organizations can effectively track and measure customer satisfaction while identifying areas for improvement.

    Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybook

    Please Like, Comment, Share and Subscribe.

    You can also find the CS Playbook Podcast:
    YouTube - @CustomerSuccessPlaybookPodcast
    Twitter - @CS_Playbook

    You can find Kevin at:
    Metzgerbusiness.com - Kevin's person web site
    Kevin Metzger on Linked In.

    You can find Roman at:
    Roman Trebon on Linked In.

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    6 分
  • CSP S3 E18 - Eleni Vorvis - Leveraging AI for Enhanced Customer Intelligence
    2025/02/14

    Send us a text

    In this compelling conclusion to our three-part series, Eleni Vorvis delves into the transformative role of artificial intelligence in strengthening the partnership between Customer Success and Product Management teams. Discover how AI is revolutionizing customer feedback analysis, product usage tracking, and strategic decision-making in SaaS organizations.


    Detailed Analysis

    The discussion illuminates several crucial aspects of AI integration in the CS-Product relationship. Vorvis emphasizes that AI is becoming an indispensable tool for identifying usage patterns and automating customer feedback analysis across multiple channels, including support tickets, NPS surveys, and social media. She highlights how AI-powered solutions are evolving to provide more sophisticated in-app guidance and chatbot interactions, potentially reducing the need for direct CSM intervention in routine matters.

    A particularly noteworthy insight is the emergence of AI tools specifically designed for data-driven roadmap prioritization. These solutions are beginning to bridge the gap between sales insights, CRM data, and customer feedback, enabling more informed product decisions. However, Vorvis cautions against falling into the trap of tool overwhelm, advocating for a measured approach starting with accessible AI solutions like ChatGPT or Claude.

    The conversation also touches on the strategic importance of AI literacy in modern CS and Product Management roles. Vorvis predicts that AI expertise will become a standard requirement in job descriptions, positioning it as a competitive advantage for professionals in these fields. This shift reflects a broader trend toward data-driven decision-making and automated intelligence in SaaS operations.

    The hosts and guest share a compelling perspective on the rapid pace of AI advancement in the industry, noting how new tools and capabilities are emerging at an unprecedented rate. They emphasize the importance of maintaining a learning mindset and starting small with AI adoption, suggesting that even simple applications can deliver significant value.

    Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybook

    Please Like, Comment, Share and Subscribe.

    You can also find the CS Playbook Podcast:
    YouTube - @CustomerSuccessPlaybookPodcast
    Twitter - @CS_Playbook

    You can find Kevin at:
    Metzgerbusiness.com - Kevin's person web site
    Kevin Metzger on Linked In.

    You can find Roman at:
    Roman Trebon on Linked In.

    続きを読む 一部表示
    10 分
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