David A. Perez is the CEO of Tax Maverick, a company that empowers tax professionals by providing technology and AI solutions to enhance their tax advisory services. Under his leadership, Tax Maverick has significantly expanded its reach, transitioning from individual taxpayer services to assisting tax professionals nationwide with impactful tax strategies. David is a renowned tax strategist, bestselling author, and developer of the proprietary 3% Formula, which enables high-income earners to legally minimize their tax liabilities and invest in wealth-building assets like real estate. Through his book Building Your Own Economy and the BYOE Conference, he inspires individuals to take control of their financial futures and build lasting wealth.

Building a scalable business while maintaining exceptional client service is a hurdle every entrepreneur faces. As demand grows, so do the cracks in fulfillment, time management, and team capacity. So, how do you grow your impact without burning out or sacrificing quality?

David A. Perez, a tax strategist and advisor, shares how he overcame these challenges by shifting from direct client service to empowering professionals with tools, training, and AI. He emphasizes the importance of documenting processes, understanding your customers deeply, and focusing relentlessly on one core product. David explains how leveraging AI can close the knowledge gap in professional services, enabling advisors to offer more value and stand out in a commoditized market.

In this episode of The Customer Wins, Richard Walker interviews David A. Perez, CEO of Tax Maverick, about empowering tax professionals through AI-driven advisory tools. David discusses the value of strategic focus, how to productize expertise, and the shift from compliance work to high-value consulting. He also shares insights on attracting financial advisors, building tech without a tech background, and improving client experience through education.

​Donald Morgan is the LPL Branch Manager and an Accredited Investment Fiduciary at Independent Wealth Connections, a firm offering a comprehensive range of investment planning products and services, focusing on assisting individuals and business owners with their financial, investment, and retirement needs. With over four decades of experience in the financial services industry, he holds multiple professional registrations and licenses, including FINRA Series 7, 63, and 65 with LPL Financial. In 2023, Donald expanded his professional endeavors by founding iWealthTax LLC, reflecting his commitment to providing holistic financial services. His four-step consultative process ensures personalized solutions, from portfolio diversification to retirement planning and estate strategies.

Many entrepreneurs struggle to balance their business success with their personal financial well-being. The fast-paced world of business ownership often leaves little room for intentional financial planning, especially when the lines between business and family are deeply intertwined. How can business owners build a meaningful financial strategy that supports their company and their loved ones?

Donald Morgan, a veteran financial consultant with decades of experience, shares how aligning business goals with personal values creates more fulfilling and successful outcomes. He emphasizes the importance of working only with clients who are a strong fit — those who are financially literate, responsible, and care about others. He shares a practical filtering process for onboarding new clients and discusses how leaning into technology, including AI-driven tools, helps improve efficiency and client service. Donald’s approach includes automating administrative tasks, outsourcing non-essential work, and focusing on lifelong customer relationships.

In this episode of The Customer Wins, Richard Walker interviews Donald Morgan, Financial Consultant and Managing Director at Independent Wealth Connections and iWealthTax, about designing a client-focused financial practice. Donald explores how integrating business with personal financial planning creates deeper value, discusses adopting AI to enhance service, identifying ideal clients, and creating systems that sustain long-term relationships.

Larry Shumbres is the Founder and CEO of Archive Intel, an AI-powered compliance solution designed to streamline the archiving of electronic communications for financial institutions. Under his leadership, Archive Intel secured $1.5 million in seed funding to enhance its AI-driven compliance solutions. ​Larry is a seasoned fintech entrepreneur with over 20 years of experience in the financial technology sector, having held positions at leading firms such as Charles Schwab, Morningstar, and New York Life Investments. He founded and successfully exited Totum Risk, a pioneering risk tolerance platform acquired by TIFIN Wealth in 2020.

Legacy compliance software in the financial industry is outdated, expensive, and inefficient. Firms often struggle with manual processes, high rates of false positives, and a lack of visibility into their data — sometimes even being charged to retrieve it. Why are so many companies still stuck with tools that fail to meet the demands of today’s fast-paced, data-driven world?

Larry Shumbres, a fintech entrepreneur and expert in compliance and AI, offers a fresh take on modernizing the regulatory space. Drawing on decades of experience, he outlines how to replace tedious manual reviews with AI-powered agents that automate flagging, auditing, and proactive messaging. By focusing on intuitive design, customer feedback, and realistic AI implementation, Larry shares how firms can reduce false positives by up to 98% while cutting manual tasks by 85%. He also emphasizes the importance of staying personally involved with customers and regularly listening to their pain points to keep innovation alive.

In this episode of The Customer Wins, Richard Walker interviews Larry Shumbres, CEO of Archive Intel, about transforming compliance with AI in the fintech industry. Larry discusses building customer-first technology, challenges with legacy vendors, and why staying connected to users matters. He also covers the role of AI agents, proactive compliance, and the cost of outdated workflows.

​Patrick Hannon is the Vice President of SaaS Commercialization at Fidelity Labs, where he develops and implements go-to-market strategies for innovative financial technology solutions. With over 12 years in the WealthTech industry, he has held significant roles at companies such as Nitrogen (formerly Riskalyze) and Advicent (now part of InvestCloud), gaining deep expertise in enterprise wealth management. Patrick is recognized for his commitment to mentorship, actively guiding young professionals in their career development. He is also a thought leader, focusing on integrating technology into financial planning and compliance to enhance advisor workflows and client experiences. ​

Navigating innovation in the financial services industry can feel like a tightrope walk — balancing compliance, customer trust, and speed-to-market. Many fintech startups struggle to become enterprise-ready while serving advisors effectively and efficiently. How can emerging technologies gain traction in a highly regulated space while solving real problems for advisors and clients?

Patrick Hannon, a SaaS commercialization expert with over a decade in WealthTech, offers a blueprint for aligning startup agility with enterprise-grade expectations. He shares how leveraging proprietary data and maintaining a customer-centric mindset leads to stronger, more scalable solutions. By melding AI with the power of human relationships in advisor-client interactions, startups can solve compliance, marketing, and operational pain points. Patrick also dives into the importance of giving new talent room to fail safely as a method of cultivating leadership and innovation.

In this episode of The Customer Wins, Rich Walker interviews Patrick Hannon, VP of SaaS Commercialization at Fidelity Labs, about accelerating innovation in financial services. Patrick explores how AI-driven solutions help solve real-world advisor challenges, discusses startup incubation, the value of proprietary data, and balancing speed with regulatory compliance.

Ryan Eisenman is the Co-founder and CEO of Arch, a fintech company that automates the administration and management of private investments. A Houston native, he graduated from Vanderbilt University with a degree in Human and Organizational Development, along with minors in Corporate Strategy, Financial Economics, and Economics. Before founding Arch in 2018, Ryan gained experience in business development and analysis through roles at firms such as Deloitte and Techstars. Under his leadership, Arch has grown to serve over 270 clients, managing more than $100 billion in alternative investments. ​

Managing private market investments is often a tedious, time-consuming process. Advisors and investors must sift through countless emails, log into multiple portals, and manually extract key information from financial documents. Is there a way to streamline this workflow and free up valuable time for more strategic decision-making?

Ryan Eisenman, an expert in investment management technology, recognized these inefficiencies and co-founded a solution to automate them. He explains how AI and automation can eliminate manual document processing, allowing investment professionals to access structured data and pre-built dashboards instantly. He shares how leveraging AI to summarize lengthy financial reports can drastically improve efficiency and decision-making. Ryan also discusses the importance of balancing automation with a managed service approach to ensure accuracy when dealing with unpredictable document formats.

In this episode of The Customer Wins, Richard Walker interviews Ryan Eisenman, CEO of Arch, about using AI to simplify private investment management. Ryan explains how automation helps investment professionals manage their portfolios more effectively. He also covers the evolution of his company’s technology, the importance of customer feedback in product development, and strategies for building a scalable, customer-focused business.

Bennett Maxwell is the Founder of Dirty Dough. Beginning his entrepreneurial journey in elementary school by selling candy bars, Bennett now leads a pioneering cookie-selling franchise. Dirty Dough's innovative centralized production introduces the first-ever three-layer cookie, streamlining franchise operations by addressing challenges like waste, quality control, and supply chain at the corporate level. This unique model allows franchises to operate with reduced costs and labor. With Dirty Dough, Bennett is looking to raise mental health awareness by encouraging authenticity and self-acceptance.

Scaling a business is no easy feat, especially when you aim to expand from a single location to a nationwide brand within a few years. Entrepreneurs often struggle with simplifying operations, maintaining brand identity, and keeping a work-life balance while growing exponentially. How can business owners build a franchise model that is both scalable and fulfilling?

Bennett Maxwell, an experienced entrepreneur with a background in franchising and solar energy, shares his approach to overcoming these challenges. He emphasizes the importance of simplifying processes for franchisees by standardizing operations, centralizing production, and minimizing training time. He also highlights the role of branding in creating an emotional connection with customers, crafting a mission that extends beyond the product itself. By assembling an expert advisory board, leveraging AI for sales and marketing, and maintaining a strict work-life balance, Bennett found a way to rapidly scale his business while staying aligned with his personal values.

In this episode of The Customer Wins, Richard Walker interviews Bennett Maxwell, Founder of Dirty Dough Cookies, about scaling a franchise with simplicity and purpose. Bennett shares how he streamlined operations, built a strong brand, and maintained a work-life balance while growing rapidly. He also discusses using AI for efficiency, the power of mentorship, and his decision to sell the company for long-term success.

Sindhu Joseph is the Founder and CEO of CogniCor, an AI-driven digital assistant platform transforming customer engagement in financial services. She holds a PhD in Artificial Intelligence and has co-authored six US patents. Recognized among WealthManagement.com's Ten to Watch in 2023, Sindhu is a member of the Forbes Technology Council. Her global background spans India, Europe, and the USA, and she is passionate about democratizing access to wealth through AI. ​

Many financial advisors struggle with time-consuming administrative tasks, leaving them with less time to focus on their clients and provide high-value advice. With only 30% of US households receiving financial guidance, how can technology help advisors scale their services and reach more people? Could artificial intelligence be the key to personalizing financial advice while improving efficiency?

Sindhu Joseph, an artificial intelligence expert and founder of a leading AI-driven financial technology company, believes AI can revolutionize wealth management. She explains how AI copilots help advisors by automating meeting preparation, summarizing client interactions, and providing proactive recommendations. These tools save advisors an average of 3.5 hours daily, allowing them to focus on building relationships rather than administrative tasks. Sindhu also discusses how AI enhances personalization by recalling essential client details and delivering real-time market insights, helping advisors stay ahead of client needs.

In this episode of The Customer Wins, Richard Walker interviews Sindhu Joseph, Founder and CEO of CogniCor, about how AI is transforming financial advising. Sindhu shares how AI reduces advisors’ workload, improves client relationships, and enhances operational efficiency. She also discusses compliance considerations, the future of AI in wealth management, and how AI’s rapid advancements are reshaping the industry.

Nickie Froiland is the Co-founder and Chief Growth Officer of Motus9, a professional services and impact firm dedicated to helping organizations overcome challenges and achieve their goals. With a passion for guiding individuals to remove blind spots and discover new approaches, she excels in fostering personal and professional growth. Nickie's expertise spans business consulting, executive coaching, and operational advising, enabling clients to clearly and confidently navigate complex situations. Her commitment to creating impactful change has made her a trusted partner for businesses seeking transformation and success.

Running a business involves more than simply providing excellent products or services — it also requires strong leadership, a positive company culture, and alignment of operations with a clear purpose. However, challenges arise when misalignments, unaddressed issues, or unclear leadership create barriers to growth. So, how can companies identify these hidden obstacles and develop strategies for long-term success?

Nickie Froiland, an expert in executive coaching and operational advising, dives deep into the core challenges that hold businesses back. She highlights the importance of aligning personal growth with company growth and emphasizes the role of purpose in shaping leadership and company culture. She shares strategies for fostering transparency through partner meetings, tackling misalignment head-on, and implementing frameworks like “The Company Way” to strengthen cultural and operational foundations. Nickie also stresses the importance of addressing uncomfortable truths within teams and using accountability for meaningful change.

In this episode of The Customer Wins, Richard Walker interviews Nickie Froiland, Co-founder and Chief Growth Officer of Motus9, about creating purpose-driven leadership and aligning company culture with operations. Nickie explains how businesses can overcome hidden obstacles, improve accountability, and foster growth by addressing the “elephants in the room.” She also shares strategies for personal development, the value of partner meetings, and the power of having a clear company purpose to drive success.