Today we forgo tweet-based ramblings to discuss cops and logos.

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter. 

Today we discuss the cruelty of demanding the extraordinary when only the ordinary will do. Based on the tweet: Don’t insist on greatness if you consistently approve the okayest. 

Today we discuss why the avoidance of risk is anathema to those who embrace their jobs.  Based on the tweet: Risk is the natural expression of sound fundamentals. 

Today we discuss why the least you can do is less viable than you think. Based on the tweet: If most advertising is to be believed, the majority of brands are quite excited about meeting the bare minimum of customer expectations. 

Today we invite those who really don’t want to be here to not be here. Based on the tweet: A quick way to improve the ad industry would be to cull from its ranks the shockingly high number of people who seemingly hate advertising. 

Today we discuss yet another difference that separates great work from most work and use the word “bugaboo.” Based on the tweet: Great work whispers in the ear, delights the funny bone or tugs at the heart, yet too many ads act as if poking someone in the eye is the best way to make friends.