One only needs to be on LinkedIn to see one story coach or another promote a certain way of doing it. In rebirthing this podcast into its current avatar, the one thing that always existed was doubt.

Not the spark- that one comes and goes. Not the premise- it is as wide as it can be. Not even the persona- who are we speaking to you as? That keeps changing too. But the one thing that's always constant is doubt.

What do we say to you? What do we tell it like, so it means something? Today's conversation on #nasa #netflix and #applevisionpro goes BTS on what makes us inspired, what makes us teary, and what makes us buy what we do.

What did you think of this episode?

P.S. With each episode, we have gone for incremental improvements with each video podcast we make. For this one, we could’ve gone for the more cosmetic upgrades but we felt it was much more necessary to clean up the flow, and edit creatively. And a big shoutout to our video editor Ayush, for being patient, for working with us through this.

If you stick around to the very end, you’ll see he also has a great sense of humour!

Hi!

Have you noticed, also, that the ‘marketing’ seems to have quietly left The Damn Good Podcast?

We’ve been on a long and rather quiet hiatus from producing anything. And when the time finally came to put this out, we didn’t know what would be the right way to do it.

Minus the production budget of a series, and frankly even the editorial oversight, how we do we launch a new thing?

By being messy about it, perhaps.

In that spirit, we are glad to bring you The Damn Good Podcast- a pretty accurate representation of the fact that people evolve, and we are no exception.

I now often spend my weekends underwater as a conservation diver-in-training, cleaning coral with great gusto and encouraging the fish to reproduce. Yep. That’s my path and I think I’ve dived right in.

But that doesn’t mean I no longer do marketing consulting. I am still that person and I also happen to love that particular job.

Maybe the culmination of all of these is what we call ‘culture’- the slow, complex, usually painful evolution of a human being.

But that’s enough pondering from me. For now.

So, what can you expect from this ‘new and improved’ podcast?

* A video version. Having personally enjoyed video conversation way more than I’d have thought, I think it is time to be brave about facing the camera.

* Conversations on far-reaching topics: from ordinary city lives to what it means to be human today, expect everything, from two non-celebrity working women navigating life and work, much like you are too.

* Lots of fun! Subha and I have always wondered what it might be like to open up our coffee table conversation- and we welcome you to join us.

Now, that’s all I’ll say. Tune in, and let me know what you think? It does mean a lot to me.

*Hasita apologizes for the audio quality on this one- the Flu is an unpredictable game-changer, and we hope this does not severely impact what you take away from the episode!*

Episode Description

Is branding more than just marketing?

Delve into the world of brands as we analyze the core of branding, from emotional connection to custodian challenges. Discover the interplay between consumers, employees, and vendors, unraveling the craft of impactful branding. Understand that branding goes beyond marketing, shaping our perception of the world. Join us and unlock the secrets of brand custodianship!

IN THIS EPISODE

00:00 | World Cup, Anthems, and Brand Blitz

02:47 | Branding is misunderstood in India

06:13 | What will your brand be in the long term?

07:39 | Brands as emotional assets have their own value

12:53 | Think of your brand as a person in a group setting

15:18 | What are the challenges with brand custodians?

19;37 | Case study of a poor consumer experience

24:35 | Closing

YOUR HOSTS,

 Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. 

Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.

https://www.linkedin.com/in/hasita/ 

contact@motleycrew.in

Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. 

https://www.linkedin.com/in/subhachandrasekaran/

—

This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. 

Find us on our Website, LinkedIn and Instagram

Are content heads prepared for the challenges posed by AI, ChatGPT, and shifting search engine policies? In this episode, Hasita Krishna and Subha Chandrasekaran delve into the complexities of content management in the modern landscape. Join them to discover strategies for making your content stand out and how creative collaboration can enhance your efforts in an ever-noisier world.

IN THIS EPISODE

(00:00) Lawsuits on OpenAI

(02:54) What does a content head do in this situation?

(05:12) Hierarchies and expertise

(08:32) How much of the info is real?

(10:51) The biggest pain points of content heads

(15:02) Managing expectations

(17:40) The need for good editors is on the rise

(20:12) Things to be mindful about

YOUR HOSTS,

Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. 

Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.

https://www.linkedin.com/in/hasita/ 

contact@motleycrew.in

Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. 

https://www.linkedin.com/in/subhachandrasekaran/ 

—

This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. 

Find us on our Website, LinkedIn and Instagram

How do you create a brand that's not just visually stunning but also drives profitability while focusing on social impact? Join us on a journey with Siddharth Purohit, co-founder of Aazol, a direct-to-consumer food company.

In this episode, we dive deep into the art of clarity and how it can free up valuable time, the importance of controlling costs, and the challenges of entering the retail space.

There are some conversations that affirm our actions and choices, and for us, it was this one. This is also the first time Hasita has put her dream of being a SCUBA Divemaster out in the public domain.

Tune in to find out how visual language is brand language, and why some of the best choices in business are often the simplest.

IN THIS EPISODE

(00:00) Jumping to the visual shooting process

(4:30) A little bit about Siddharth

(05:46) Siddharth's past experiences before joining Aazol

(08:10) What inspired Siddharth to create Aazol's designs?

(10:12) How to manage logistics as a small brand?

(13:59) Which customer feedback to address at which point of time?

(15:13) What does growth mean for Aazol?

(20:28) Which elements to prioritize as a founder?

(23:20) Clarity gives time

(25:27) Advice for someone starting from the visual standpoint and trying to succeed

(29:59) The Future

OUR GUESTS

Siddharth Purohit

Co-founder at Aazol

Siddharth helms Aazol’s (www.aazol.in) sales, marketing, and digital operations. A management consultant with Kearney in a former life, he is also a professional diver.

Siddharth’s peripatetic life (he has lived in 6 cities across 3 continents and traveled over 40 countries) has found root back in the land of his birth where he takes great joy in showcasing Maharashtra to the world through the foods of Aazol.

https://aazol.in/pages/about-us 

https://in.linkedin.com/in/siddharth-purohit-32265621b 

Your Hosts

Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. 

Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.

https://www.linkedin.com/in/hasita/ 

contact@motleycrew.in

Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. 

https://www.linkedin.com/in/subhachandrasekaran/ 

—

This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. 

Find us on our Website, LinkedIn and Instagram

Ever wondered if social media is evolving faster than you can keep up? Join Subha Chandrasekaran and Hasita Krishna on the "Damn Good Marketing" podcast as they explore the ever-changing world of content creation. Is marketing changing, or are business owners overwhelmed by the pace of change? From the allure of AI to the pitfalls of over-marketing, they discuss the challenges faced by businesses today. Tune in for insights on simplifying content creation, achieving marketing sanity, and finding your brand's true voice in the modern marketing landscape.

IN THIS EPISODE

(00:00) What is a thread?

(02:12) Thinking thoughts based on medium

(03:23) Challenges of needing to be present everywhere

(05:13) Disillusionment in content creation

(06:08) Using AI for content creation

(07:22) Social media optimization

(08:33) Self-awareness in content marketing

(11:10) Prioritising customer experience

(15:16) Case study - Yoga bar

(18:29) Content creation - a challenge?

(20:16) Topical segment - Apple's marketing

(23:49) It's okay to not jump into new things

Your Hosts

Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. 

Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.

https://www.linkedin.com/in/hasita/ 

contact@motleycrew.in

Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. 

https://www.linkedin.com/in/subhachandrasekaran/ 

—

This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. 

Find us on our Website, LinkedIn and Instagram

Thinking of Starting a Podcast? The allure of this shiny new toy has captivated everyone, but it is serious business. Join Subha Chandrasekaran and Hasita Krishna as they dive into podcasting, sharing their experiences, insights, and unexpected discoveries.

From the challenges of finding the right niche and keeping up with the demands of consistent content to deciphering podcast metrics and managing distribution, they reveal the realities behind the scenes. Explore the question: Is starting a podcast the right move for you? Get ready to uncover the truth about the podcasting journey!

In This Episode

(00:00) Should I Start A Podcast?

(02:26) Why Start A Podcast?

(04:41) Effort vs. Outcome

(06:27) What Is The Contribution of Podcasts?

(09:03) How Do They Manage?

(10:31) The Distribution Process

(12:05) Keeping Your Promise To The Audience

(13:22) How the Podcast Rankings Change

(13:53) What is Hasita's Response To Clients Wanting To Start a Podcast?

(15:13) Podcasts As Standalone Ventures

(16:01) Increasing Awareness About Podcasts

(17:06) Celebrity Podcasts

(18:13) Hosting a Podcast

(19:37) What is a Big Podcast?

(21:03) Segment - Only Murders in The Building

(22:18) Who Shat On The Floor At My Wedding

(24:27) How Do You Decide If Podcast Is The Right Thing For You?

Your Hosts

Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. 

Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.

https://www.linkedin.com/in/hasita/ 

contact@motleycrew.in

Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. 

https://www.linkedin.com/in/subhachandrasekaran/ 

—

This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce, and grow your custom-branded audio and video podcast channels. 

Find us on our Website, LinkedIn and Instagram

In the latest episode of the Damn Good Marketing Podcast, hosts Subha and Hasita are joined by Manisha Kapoor, Secretary General of the Advertising Standards Council of India (ASCI), who reveals the importance of self-regulation in the advertising industry. They delve into the role of ASCI in monitoring and maintaining trustworthy advertising, emphasizing the connection between honest advertising, consumer trust, and brand integrity.

Most importantly, they discuss what campaign regulations, falling trust, and too much information, mean for a small business today and how to cut through the noise.

Tune in!

In This Episode

00:00| What Kind Of Work Does Manisha Do At the Advertising Standards Council of India?

05:14| Advertising In India, And The Law

07:08| Surrogate Advertising

09:29| What is the Difference between Offline Advertising and Digital Marketing?

12:46| How Can A Small Brand Advertise?

33:00| Influencer Marketing

15:24| What is Due Diligence?

16:44| Is the Consumer Side More Aware Now?

18:58| Role of AI in Advertising

21:21| Moral Aspects of Ads

26:20| Topical Segment: Most Bizarre Ad

27:12| Strangest WhatsApp Forward

32:35| What Are The Upcoming Advertising Trends

Our Guests

Manisha Kapoor heads the Advertising Standards Council of India. ASCI is a self-regulatory body that is committed to the cause of fairness and honesty in advertising. She is also part of the leadership team of the International Council of Advertising Self-regulation (ICAS).

Over the past 25 years, she has helped companies establish and nurture brands through brand building, new product development, marketing strategy development as well as media strategy.

She has diverse, cross-sectoral consulting experience including in banking, insurance, financial broking, automotive, FMCG, healthcare, wellness, food, media, aviation, apparel, and lifestyle.

Before ASCI, she also helped businesses grow and differentiate through the integration of social development goals into business and brand strategy. She has worked with Corporates, NGOs, Foundations, and International development organizations developing programs that work effectively for business while simultaneously creating social impact.

We are able to make these episodes because of our wonderful guests who generously agree to speak with us, and to you. If you enjoyed this episode, please do find Manisha on LinkedIn and give her a shoutout.

https://www.linkedin.com/in/manisha-kapoor-04a5a81/ 

Your Hosts

Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. 

Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.

https://www.linkedin.com/in/hasita/ 

contact@motleycrew.in

Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. 

https://www.linkedin.com/in/subhachandrasekaran

—

This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce, and grow your custom-branded audio and video podcast channels.