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In this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies.

The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical role of brand building in search visibility.

Additionally, our lineup of guests discuss how social proof, thought leadership, and offline branding can drive digital success, while offering practical tips for staying ahead in a rapidly changing SEO landscape.

Tune in to discover how to maximize your visibility through curated content and how to adapt to the future of digital marketing.

Episode Highlights:

• Industry leaders share personal stories about how mentorship and authentic self-expression have shaped their SEO careers and industry influence.
• The episode explores the evolving importance of brand in SEO, emphasizing its role in building trust, authority, and long-term visibility, especially through social media and content marketing.
• Experts discuss how AI is transforming content creation and SEO, making processes more efficient and future-proof, despite ongoing industry turbulence.
• Practical insights are shared on how small businesses can leverage branding and offline momentum to compete with larger companies in search rankings.
• The conversation highlights the necessity of continuous learning, networking, and adapting strategies—such as embracing AI tools and focusing on quality content—to succeed in SEO landscape.

Episode Links:

🔗Julia McCoy

🔗Shelly Fagin

🔗Mandi Politi

🔗Mike King

🔗Britney Muller

🔗Ross Hudgens

🔗Batli Joselevitz

🔗Sarah Presch

🔗Mordy Oberstein

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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Mentorship and representation transforms careers - this truth echoes throughout our conversations with leading SEO professionals in the first installment of our two-part "Best of SEO" episode series.

From personal journeys to strategies for tackling the various technical aspects of SEO, our expert guests reveal how adaptable and human-centered SEO truly is.

As they explore how AI is revolutionizing search, these conversations emphasize the importance of trust and reliability in the field, especially at pivotal career moments.

Episode Highlights:

• Nine SEO industry leaders share personal stories about how mentorship and representation have significantly shaped their SEO careers.
• Guests discuss the importance of authentic self-expression, visibility, curiosity, and the willingness to learn from mistakes can inspire others in the SEO community.
• These SEO experts emphasize that effective SEO strategies are highly tailored to client needs, from technical SEO for large e-commerce sites to content-driven approaches for news outlets.
• The conversation explores how AI is transforming search, emphasizing the ongoing importance of trust, reliability, and innovative algorithms in the evolving landscape.

Episode Links:

🔗 Martha Van Berkel

🔗 Batli Joselevitz

🔗Mike King

🔗Sarah Presch

🔗Fay Friedman

🔗Mordy Oberstein

🔗Chris Long

🔗Wil Reynolds

🔗Britney Muller

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Send us a text

In this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.

AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads.

He discusses the power of mentorship, from hiking with his boss’s boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.

Episode Highlights:

• AJ explains why he left SEO and Google Ads behind to become a LinkedIn Ads specialist focused on high-quality B2B leads.
• He shares how weekly mentorship hikes evolved into a career-boosting tradition for local digital marketers.
• Learn the essential elements of effective LinkedIn targeting and why deeper funnel strategies outperform surface metrics.
• Discover the benefits of combining mentorship with marketing expertise—AJ shares his advice for building both.
• AJ compares native LinkedIn Lead Gen Forms vs. landing pages, and how to pick the right tool for your campaign goals.

Episode Links:

🔗 LinkedIn: AJ Wilcox
🔗 B2Linked Agency
🎙️ The LinkedIn Ads Show Podcast

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.