The Donor Love Ladder: From $25 to $10K
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The Donor Love Ladder: From $25 to $10K
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Most nonprofits treat every donor the same — but major gifts come from meaningful, intentional relationships, not generic thank-yous. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through the Donor Love Ladder, a five-step journey that turns one-time donors into lifelong partners — all without adding manual work to your plate.
You’ll learn how to use ChatGPT and automation tools like ConvertKit, DonorBooks, and Zapier to create a seamless, heartfelt donor journey — from first gift to major gift. We’re talking real examples, real prompts, and real results (including how one $50 donor became a $5,000 donor in less than a year).
By the end of this episode, you’ll know:
- How to automate love-driven donor touchpoints
- The exact prompts to nurture donors at every step
- How to spot and approach potential major givers
- The full tech stack to make it all run on autopilot
Want the full Donor Love Ladder Toolkit? DM Tom the word “AI” and he’ll send it your way.
Subscribe now — because tomorrow’s episode drops 7 Follow-Up Prompts that Saved a $25K Gift.