In today’s episode, Darcy gets into one of the most debated business topics: Should you niche down? Spoiler alert — yes, and here’s why. I share real-life examples from my doula business and insights from working with sleep consultants to show how narrowing your focus actually makes it easier to get hired.

You'll learn:

• Why clarity in your offer leads to more clients

• How I became the go-to C-section postpartum doula

• The massive opportunity sleep consultants have right now

• How to identify your "magic piece" of work that lights you up

• Why niching doesn’t mean you have to give up the parts you love

✨ Want help uncovering your niche and building a business around it? Let's chat 1-on-1. This is my zone of genius — helping doulas and sleep consultants create simple, profitable business plans based on what they love most.

Book a Breakthrough Call with Darcy here.

Free Workshop: “3 Free Ways to Market Your Sleep Consulting Business”

Connect with The Doula Darcy on Instagram

If you found this episode helpful, make sure to subscribe and leave a review — it helps more birth workers grow thriving, sustainable businesses.

Today I'm joined by Julia Riddle, founder of Doula Design Co., a former postpartum doula turned SEO and website expert. Julia breaks down the mystery of SEO into tangible, accessible strategies specifically tailored for doulas.

If you feel overwhelmed by the tech side of your doula website, this episode is going to be so helpful.

What We Cover:

• What SEO really is and why it's not as scary as it seems

• Why doulas can’t afford to ignore SEO in today’s digital landscape

• How your website can act as your best employee—working 24/7 to bring in clients

• Key SEO concepts explained in simple terms (like you’re in 5th grade!)

• The two most important SEO fixes doulas should focus on now

• Julia’s journey from doula to digital expert and how she’s supporting others

• Special offer: Get 10% off an SEO audit from Julia with the mention of this podcast
  
  

Connect with Julia:
Website: doula design co.com
Instagram: @douladesignco

Bonus for Listeners: Mention "The Doula Darcy" to get 10% off your SEO audit with Julia!

Connect with Darcy:

Website: https://douladarcy.com

Instagram: @thedouladarcy

Get one of Darcy's Doula Website Templates:
https://douladarcy.com/doula-website-template

In this episode, Darcy welcomes Alix Myers, a birth and postpartum doula from Montreal with a powerful passion for neurodivergent advocacy. Together, they explore the unique needs of neurodivergent birthing people and how doulas can adjust their practices to be more inclusive, neuro-affirming, and trauma-informed.

Alex shares the reasons why it’s so critical that doulas understand the spectrum of neurodivergence—including ADHD, autism, OCD, and sensory sensitivities. She offers practical strategies for building inclusive intake forms, creating sensory-friendly environments, and understanding unique communication styles during birth.

This episode is full of insight, inspiration, and deeply human takeaways that will help doulas expand their care, prepare clients more effectively, and advocate powerfully at births and beyond.

What We Talk About:

• What neurodivergence is and why it's crucial to understand in perinatal care

• How doulas can create more inclusive intake forms and birth plans

• Supporting neurodivergent communication and sensory needs during labor

• How undiagnosed neurodivergence may intersect with perinatal mental health

• Preparing neurodivergent families for the postpartum period

• Why “neuro-affirming” care benefits all clients—not just neurodivergent ones
  
  

Resources Mentioned:

• Alix’s Birth Planning Bundle for Neurodivergent Families: Love Tenderly Website

• Follow Alix on Instagram: @lovetender.ly_doula