• The Drum: Marketing Stories with Diane Young

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The Drum: Marketing Stories with Diane Young

著者： The Drum
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  • Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

Every issue of The Drum's magazine is packed with insightful, interesting stories from our journalists. In this series, co-founder and CEO of The Drum Diane Young shares her favourite articles from the latest edition of the magazine.

Hosted on Acast. See acast.com/privacy for more information.
Copyright The Drum
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エピソード
  • Tackling taboos through marketing

    Tackling taboos through marketing
    2020/08/24
    Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week.

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    7 分
  • Reinventing roads with users and commerce in mind

    Reinventing roads with users and commerce in mind
    2020/08/17
    In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.

    Hosted on Acast. See acast.com/privacy for more information.
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    9 分
  • The role of online marketplaces in the retail revolution

    The role of online marketplaces in the retail revolution
    2020/08/10
    This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.

    Hosted on Acast. See acast.com/privacy for more information.
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    9 分

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