エピソード

  • Advertising Week New York wrap-up: The view from the ground

    Advertising Week New York wrap-up: The view from the ground
    2024/10/31
    Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNY and break down the big moments.

    Hosted on Acast. See acast.com/privacy for more information.
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    37 分
  • CTV 101: Decoding the alphabet soup of video advertising

    CTV 101: Decoding the alphabet soup of video advertising
    2024/10/17
    Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam Anderson, Editor at The Drum, speaks to industry experts Tamara Alesi, CEO of Mediaplus, and Séamus Brennan, Director of partnerships and Strategy at Kepler EMEA. We'll break down the meaning of these industry terms and explore the challenges and opportunities for marketers navigating the ever-evolving landscape of TV and video advertising. From traditional TV to streaming services and beyond, discover how to effectively reach your audience and maximize your advertising efforts in the age of connected TV.

    Hosted on Acast. See acast.com/privacy for more information.
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    38 分
  • Marketing’s role in fashion’s sustainability problem

    Marketing’s role in fashion’s sustainability problem
    2024/10/10
    Join DEPT, Disrupt Marketing, and PATTRNS to unpack the fashion industry's sustainability crisis and explore the role marketers can play in driving more sustainable practices.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 分
  • The future of wearables

    The future of wearables
    2024/09/12
    Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment.

    Hosted on Acast. See acast.com/privacy for more information.
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    30 分
  • Dynamic and digital out-of-home 101

    Dynamic and digital out-of-home 101
    2024/09/09
    Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 分
  • Shifting revenue and pricing models: How are agencies making their money?

    Shifting revenue and pricing models: How are agencies making their money?
    2024/08/15
    How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the industry.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 分
  • Olympics 2024: Live reaction from marketers, and the future of brand partnerships

    Olympics 2024: Live reaction from marketers, and the future of brand partnerships
    2024/08/08
    Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketing. Get insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, and the ecosystem of partnerships and sponsorships.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 分
  • Euro 2024 wrap-up: The winners and losers (on and off the pitch)

    Euro 2024 wrap-up: The winners and losers (on and off the pitch)
    2024/07/26
    Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers.

    Hosted on Acast. See acast.com/privacy for more information.
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    30 分