『The Economics and Politics of Social Media』のカバーアート

The Economics and Politics of Social Media

The Economics and Politics of Social Media

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 Guest: Wael Jabr, Assistant Professor of Supply Chain and Information Systems.

Few would disagree that social media have reshaped how individuals and companies connect with their stakeholders, but also the public's opinions on everything from brands, products, and even politics. In this episode, we’ll examine the impact of social media on the economic and political landscape here in the U.S. and around the world. What is the current state of the “platform economy,” in which a small group of social media companies control the distribution of information to the masses? How have these channels leveled the playing field for smaller brands to gain a foothold in the marketplace? Who are social media influencers, and how are they shaping consumer behavior and public opinion?

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