In this episode of The Intentional Owner, co-hosts Kaustubh Deo and Sam Rosati explore the concept of time prioritization and how small business owners can focus on non-urgent but important tasks to drive long-term success. They frame the conversation around the Eisenhower Matrix, examining how founders often get stuck in reactive decision-making and struggle to create space for deeper work.

Kaustubh shares specific examples from running Blooma Tree Experts, including how written scopes of work, real estate planning, and lead attribution have impacted operations. Sam and Kaustubh also dive into how to build organizational trust, encourage team accountability, and design business systems that reward consistent, strategic effort—rather than firefighting.

They also discuss:

• Why task repetition builds a strong accountability culture over time

• How new service lines like tree healthcare create stickier customer relationships

• The limits of capital and people in high-leverage small businesses

• Mental models for hiring, equipment investment, and lease decisions

• The role of consistency, presence, and humility in earning team respect

• How a fitness challenge turned into a real-time case study in incentive design

This episode blends tactical insight with personal reflection, offering a grounded look at how owners can lead intentionally—one week, one system, and one habit at a time.

Links:

Kaustubh on Substack - https://bigdealsmallbusiness.substack.com/p/read-me-first

Sam on X - https://x.com/Sam_Rosati

Topics:

(00:00:00) - Intro

(00:01:49) - The Eisenhower Matrix

(00:04:36) - Applying the EM to Blooma

(00:13:55) - Generating trust with teams

(00:21:03) - What investments do you want to make but lack people/capital? How are you going to solve that?

(00:27:08) - Kaustubh’s decision to pursue different revenue channels and non-linear growth

(00:36:52) - Updates on the fitness competition