In this conversation, Brent Peterson interviews Alejandro Salazar, a strategy consultant and author of 'Emergent Strategy'. They discuss the misconceptions surrounding strategy, particularly the confusion between strategy and strategic planning. Salazar emphasizes the importance of emergent strategy, which focuses on action and learning rather than rigid planning. He outlines the principles of emergent strategy and its relevance in today's business environment, especially in Latin America. The discussion also touches on the future of strategy in the region and the collective intelligence necessary for successful strategy implementation.

• Strategy is often misunderstood and misrepresented.
• Emergent strategy focuses on action rather than planning.
• The market's feedback is based on what you do, not what you plan.
• Hard choices are essential for effective strategy.
• Value is a critical component of strategy.
• Organizations must learn and adapt to succeed.
• Strategic planning is often a flawed approach.
• Emergent strategy encourages collective intelligence.
• The essence of strategy is rooted in doing.
• Latin America has unique challenges and opportunities for strategy.

Sound Bites

• "Strategy is not a plan."
• "The origin of strategy is doing."
• "Strategy is about winning, not playing."

Chapters

00:00
Introduction and Background

03:53
The Misconceptions of Strategic Planning

09:25
The Paradigm Shift to Emergent Strategy

14:24
Differentiating Emergent Strategy from Planning Strategy

25:29
The Eight Principles of Emergent Strategy

27:51
Availability of the Book and Engaging with Alejandro Salazar

31:15
Shameless Plug: Hope for Venezuela and Colombia

37:14
Closing Remarks and Invitation to Colombia