The Empire Builders Podcast

著者： Stephen Semple and David Young
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  • Reverse engineering the success of established business empires.
    The Empire Builders Podcast
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  • #169: Hilton – Unlucky???

    #169: Hilton – Unlucky???
    2024/09/04
    Conrad Hilton, despite being unlucky, created what we now know to be the hotel experience. Always improving customer experience. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Tommy Cool HVAC Ad] Dave Young: Welcome back To the Empire Builders podcast. Dave Young here with Stephen Semple, and we're telling the stories of empires, people that started with a little idea that ended up being huge. And as we got started here, Stephen whispered in my ear that we're going to talk about Hilton. Stephen Semple: Yeah. Dave Young: And we're not talking about Conrad's granddaughter Paris Hilton who made a big name what in the '90s? Stephen Semple: I was wondering if you were going to go there. Dave Young: She's like chapter three of this story, I think. Stephen Semple: We don't have time for that story. Dave Young: For her to have that lifestyle, grandpa's got to make a lot of money. Stephen Semple: Yeah. Well, Conrad Hilton, I mean, Hilton is huge. Dave Young: Yeah. Stephen Semple: They now have over a million rooms. They have like 7,500 locations in 124 countries. But the interesting thing is Conrad Hilton really invented how we look at hotels today. Dave Young: Okay. Stephen Semple: He really is the founder of that idea. And as we go through this story, one of the things that really captivated me about this story, a lot of times when we're covering these things, yes, people have an observation, and yes, they're brilliant. But there's always this bit of element of luck. There's a little bit of this catching lightning in a bottle. Conrad Hilton was terribly unlucky and it's amazing the things that he had to overcome. Dave Young: Oh wow. Stephen Semple: This guy did not have luck on his side. So I want you to keep that in mind as we go through this story, which makes me admire him more actually. Dave Young: Sure. And as I think about what that brand means to me, before I know the story. I don't think in my youth I had a whole lot of experience staying at a Hilton hotel, but there were certain hotel brands that meant something, that people understood. Stephen Semple: Yeah. Dave Young: If you knew if you were staying at a Holiday Inn on an interstate highway, if it had the word Holidome on it, you're in for a nice swim and a good time in an air-conditioned big space. Stephen Semple: Yes. Dave Young: And if you had the money and you were traveling for business or something, you knew that the Hilton brand- Stephen Semple: Yes. Dave Young: Would be a consistently better experience than most one-off hotels. Most. But there was always, every downtown always had one grand hotel. Stephen Semple: Yes. Dave Young: But then if they had a Hilton too, you'd say, "Oh, well the Hilton, right?" Because the other ones have their quirks. Stephen Semple: Yeah. And I think- Dave Young: The Hilton was always going to be a traveler, a business traveler's hotel. Stephen Semple: I travel a fair bit and I like staying in Hiltons, but I think before we go into the story, I think there's one mistake though that the, and hopefully somebody from Hilton listens to this and calls us and we can help them clean this up for them. They have one mistake that I think they've all done because they all now have all sorts of different brands. Hilton's got like 24 different labels or whatever. Here's the thing that they need to do. They need to look at each one of them and make them ...
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    20 分
  • #168: Uno – Say My Name, Say My Name

    #168: Uno – Say My Name, Say My Name
    2024/08/28
    Would you remortgaging the house, driving around the country and put your home address in the public for Millions? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Sample is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [JS Pest Control Ad] Dave Young: Welcome back to the Empire Builders Podcast. Dave Young here alongside Stephen Sample and we're talking about empires and ideas that people had that turned into something big. And as Steve started the countdown for the recording, he told me that today we're going to talk about UNO, the card game UNO. And I got to admit that I didn't play UNO as a kid. Stephen Sample: Oh, you didn't? Okay. Dave Young: I didn't know anything about UNO until I got married and my wife liked UNO and we taught it to our kids. Stephen Sample: Yeah. Dave Young: And I learned- Stephen Sample: So you played it with your daughters then, did you? Dave Young: Yeah. Yeah. Stephen Sample: Yeah. My nephew- Dave Young: It's a vicious game. Stephen Sample: It is a vicious game. My nephew used to love playing UNO, so I'd play it with my niece and nephew, but what would be funny is, for whatever reason, he would end up being the one getting all the cards and you have these little hands and he'd be holding- Dave Young: Oh yeah. Yeah. Stephen Sample: Now the funny thing is he would think it was hilarious that he would have all these. So it was kind of fun because he would find it funny that he'd have, "Well I clearly had the advantage because I've got all the great cards because I have half the deck in my hand." Dave Young: Yeah. How can I lose? Stephen Sample: How can- Dave Young: How could I lose? That's like me on a golf course. I've got way more golf experience than you do because I hit the ball a lot more than you do. Stephen Sample: So as soon as I got looking into UNO, I couldn't help but have all these really great memories of Jeffrey and Robin and playing UNO with them because it really is a great game to play with kids. Dave Young: Yeah. It's fun and, like I said, I always feel bad giving somebody a card that loads their hand up. I don't know why. That's just- Stephen Sample: The way you are. Dave Young: I don't have that killer instinct. Stephen Sample: So just to put in perspective how big UNO is, UNO is the best-selling card game in history. Dave Young: Really? Stephen Sample: Yes. Number one. Dave Young: Okay. By defined as a game specifically with those like that? Stephen Sample: With cards, like a card game. Dave Young: Yeah, but not- Stephen Sample: Selling card game. Dave Young: They haven't sold more cards than Bicycle playing card company. Stephen Sample: No. No because- Dave Young: But just a specific game. Stephen Sample: Yes. They've sold 150 million packs in 80 countries. Dave Young: That's a lot of UNO cards. Stephen Sample: That's a lot of UNO cards. It sure is. Dave Young: And 80 countries? Stephen Sample: Yes. Dave Young: See, that makes sense because you don't need to speak English to play UNO. Stephen Sample: Right. It's very simple. Right. You don't need instructions for it. Dave Young: It's numbers and colors. Yeah. Stephen Sample: Yeah. So it was invented by Merle Robbins in 1971 in Cincinnati. So the 1970s- Dave Young: '71. Okay. Stephen Sample: Yeah. It was 1970s. Lots of tension. Gas prices are crazy. Gas rationing, Vietnam, the stuff going on with Nixon,
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    16 分
  • #167: Clue – When Murder Becomes a Game

    #167: Clue – When Murder Becomes a Game
    2024/08/21
    Anthony Pratt wanted to elevate playing board games from games of chance to thinking games. His wife was responsible for keeping it random. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [JS Pest Control Ad] Dave Young: Welcome back to the Empire Builders Podcast. Dave Young here with Stephen Semple. Today, Stephen told me we're going to talk about the board game Clue, Colonel Mustard in the library with the candlestick. Something like that. Stephen Semple: There you go. Dave Young: It's been a long time. It's been a long time since I've played Clue. Stephen Semple: Did you play Clue much as a kid? Dave Young: Not really. Stephen Semple: No? Okay. Dave Young: It was never my type of game, and I'm not sure why. Stephen Semple: Okay. Well, because you would've had to play it with your sisters. That's probably the problem. Dave Young: Yeah, that's probably it. Stephen Semple: More therapy for Dave about to [inaudible 00:02:01] right now. Dave Young: Yeah, you had to think. There was that thinking involved and eliminating things and... Stephen Semple: Well, it's interesting that you bring up the whole concept of thinking because when Clue came out, so it was created in 1949, when Clue came out, pre-World War II games, especially for kids, were like these mindless games of chance or things that required a little bit of a degree of skill. That was sort of all the games. There were not really any games that were thinking games. And Clue was sort of one of the first ones to come along to break into that whole genre of how do we make a game that's more of a thinking game and, frankly, it's not just a kid game as an adult game. Dave Young: Sure, yeah. And then it became a movie and all kinds of things. Stephen Semple: Oh, all kinds of things. And the original name was not Clue. The original name was Cluedo, so C-L-U-E-D-O, Cluedo. Dave Young: Cluedo. Stephen Semple: And it was created by Andrew Pratt. Today it's owned by Hasbro, and they sold like 150 million games. So it's gone on to become like a really big deal and, look, if you ask most people about Clue, they know what it is. Dave Young: Surely. Yeah. We all played it. Stephen Semple: So it's pre-World War II and games were mindless games of chance and whatnot, and there's nothing in between, and Anthony Pratt decides he wants to develop a game. Now, he was a pianist before the war, and he often did entertainment at murder mystery parties, and he remembers people love the murder mystery parties. Dave Young: Murder mystery parties have been going on that long? Stephen Semple: Yes. Yeah. Dave Young: See, I had no idea about that. Stephen Semple: Yeah. Dave Young: Okay. Stephen Semple: And they were really hugely popular. It was driven by, remember there's Agatha Christie, when she was writing in her prime, was just huge. There was a whole Agatha Christie thing, and so that fueled a lot of these murder mystery parties. So here he is, it's World War II, they're in bunkers, killing time, trying to figure out how to create things that are fun. He starts thinking about, like, how could you build a murder mystery game that you could play. He's reading Agatha Christie books and discovers there's all these archetypes and whatnot. That's how he came up with the idea about, well, how about a colonel and a professor and a femme fatale and an entitled rich and a servant?
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    14 分

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Reverse engineering the success of established business empires.
The Empire Builders Podcast
マネジメント リーダーシップ マーケティング 経済学
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