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サマリー
あらすじ・解説
The provided text introduces the FORM method, an acronym representing Family, Occupation, Recreation, and Message, as a strategy for building rapport in online business interactions before making a sales pitch. It analyzes an email example through the lens of the FORM framework, highlighting both its strengths in initiating personal connection and its weaknesses in areas like occupational relevance and call to action clarity. The source also emphasizes crucial elements often overlooked in online outreach, such as spam compliance, the inclusion of trust signals, and the necessity of an unsubscribe option for commercial communications. Ultimately, the text serves as a guide for optimizing online communication to foster genuine engagement and avoid common pitfalls.
https://cforth.com/1m?ref=howmar384