In this episode of the Fearless Business Podcast, we dive into the strategies and secrets behind building a personal brand and growing an online audience with golf coach and entrepreneur, Eric Cogorno. Eric shares the framework that took him from a small-town golf coach to managing a thriving online business with over 400,000 followers and a $1.5 million annual revenue.

Whether you’re a coach, entrepreneur, or small business owner; if you're looking to grow your social media presence, master content creation, or turn your passion into profit, this episode is packed with actionable insights. It provides a roadmap for growing your brand and achieving long-term success online.

1. Master Your Craft Before You Market Learn why being great at what you do is the cornerstone of creating engaging and authentic content. Eric shares how years of dedication to golf coaching gave him the confidence to shine online.

2. The Power of the First 100 Videos Eric reveals why your first 100 posts are pure practice and how to refine your content through small, consistent improvements.

3. Create Content for Your Audience, Not Yourself Discover how to identify what your audience craves and tailor your videos to their needs. Eric's strategy of "modelling, not copying" is a game-changer.

4. Consistency is King: Post Like a Pro Find out how posting consistently—three times per week for seven years—helped Eric build trust, credibility, and a loyal following.

5. Turn Viewers into Customers with Irresistible Offers Learn the importance of pitching your services and creating subscription-based models that keep customers engaged and coming back for more. How to get hold of Eric:

• Instagram: https://www.instagram.com/ericcogorno/
• Facebook Page: https://www.facebook.com/cogorno.golf2/
• YouTube: https://www.youtube.com/c/ericcogornogolf
• Website Address(es): https://cogornogolf.com/

Use the following link: https://www.robinwaite.com/app

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>> https://www.youtube.com/RobinMWaite

Thinking about starting a podcast or taking your existing show to the next level? In this episode, Robin sits down with Adam Adams, founder of Grow Your Show, to explore how he helps podcasters simplify their journey to success. From selling his own popular podcast to building a thriving podcast agency, Adam shares his insights on creating a valuable, marketable podcast and attracting the right audience. Get ready to learn about the framework that can turn your podcast into a profitable asset!

Key Takeaways for Podcasters:

1. Creating a Podcast as a Marketing Asset

Adam emphasizes treating your podcast like a long-term investment. Discover why having a targeted audience and delivering consistent value can turn your show into a sustainable, valuable marketing asset that holds intrinsic worth for potential buyers.

2. Defining Your Target Audience from Day One

Avoid the common pitfall of attracting the wrong listeners! Adam explains the importance of knowing your ideal audience's demographics, psychographics, and interests, ensuring that every episode speaks directly to them.

3. The Three Pillars of Influence for Building a Successful Podcast

Adam outlines the three essential pillars for any podcaster aiming for growth:

• Thought Leadership: Establish a platform that lets people talk about you when you’re not in the room.
• Social Media Presence: Maintain a consistent, authentic presence so potential clients and listeners can connect with your brand.
• Face-to-Face Engagement: Build lasting relationships by meeting listeners and clients in person or through live virtual interactions. To Apply for a FREE Coaching Session with Robin

  Use the following link: https://www.robinwaite.com/app

  To find out more about Fearless Business:

  Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

  And check out the Robin's website: >> https://www.robinwaite.com

Just started your business and wondering how to get those first customers through the door? In this episode, Robin walks you through a proven framework for landing your first five clients quickly and efficiently. With a combination of real-life networking, irresistible offers, and powerful referral strategies, you'll be well on your way to building a solid customer base. Whether you're a new entrepreneur or looking to scale up, this guide will help you break through the noise and grow your business.

Key Framework to Getting Your First 5 Customers:

1. Leverage In-Person Networking

Get out from behind the screen and meet people in person! Learn how to make genuine connections at local networking events, build trust face-to-face, and use follow-up strategies to turn those conversations into clients.

2. Tap Into Your Existing Network for Referrals

Your first five clients are closer than you think. Discover how to tap into your current connections—whether on LinkedIn, in your community, or even at school pick-ups—to generate warm leads and referrals.

3. Create an Irresistible Offer

Struggling to build trust as a new business? Offer something so compelling that potential clients can’t say no. From free consultations to email audits, Robin shows you how to create an offer that minimizes risk and attracts your ideal clients.

4. Build Excitement with a Waitlist

Launch your product or service with a waitlist to generate buzz. Find out how to create demand, ensure your prospects are a perfect fit, and guarantee you’ll sell out by the time you officially launch.

5. Go on a Podcast Tour

Leverage the power of podcasting to reach a wider audience. Robin explains how to appear on established podcasts in your niche, use their existing audience to grow your brand, and consistently drive leads—even months or years after the episode airs.

Use the following link: https://www.robinwaite.com/app

To find out more about Fearless Business:

Subscribe to our Youtube channel for weekly tips for Coaches, Consultants and Freelancers: >> https://www.youtube.com/RobinMWaite

And check out the Robin's website: >> https://www.robinwaite.com