In this latest episode of the FocusCore podcast, host David Sweet is joined by Timothy Connor from Synnovate, a company that helps companies launch and succeed in the Japan market through four key practice areas. If you are a business leader in the Japanese market this conversation will provide some invaluable insights. In the episode Timothy explains the concept of strategic leadership and outlines the five leadership archetypes that are required at the different stages of an organization’s growth.

In this episode you will hear:

• How Timothy pivoted from designing apparel to marketing
• Timothy’s approach to identifying essential customer experience touch points
• What a social listening exercise is and how it can help your company
• Why last impressions can be more important than first impressions
• About strategic leadership and the five leadership archetypes
• The different skill sets required for each of the leadership archetypes

About Timothy:

Timothy Connor is a bilingual and bicultural longtime resident of Tokyo Japan. He has 25 years of experience in consumer related businesses, both B2B2C and B2C. During this time, he has developed a deep understanding of the Japanese market, its consumers, and the unique aspects of doing business in Japan, where trust relationships are essential.

As CEO of Synnovate, he develops road maps to growth, leads the implementation, and works synergistically with the local master distributor or franchisor to achieve growth. He uses his bilingual and bicultural expertise to liaise and create a trust relationship with the distributors and partners to then innovate in products, sales and marketing channels, and activation promotional activities. As a non-Japanese, he can often see opportunities that the Japanese partners cannot and has more flexibility than a Japanese partner to do things outside the box. Marketing to Japanese consumers requires a highly developed customer experience and attention to the finest details of quality, an aspect sometimes overlooked by foreign brands.

Previously Managing Director in charge of corporate development and the marketing service business group of an American owned firm. His role was to find new business opportunities, devise the market strategy for sales and distribution partners, develop the organization, and subsequently run the new business.

These experiences motivated him to develop the concept of strategic leadership and the five “types” of leadership that can become necessary in the growth journey of any business.

Connect with Timothy:

Website: https://www.synnovate.jp/

LinkedIn: https://www.linkedin.com/in/timothyconnor/

Connect with David Sweet:

LinkedIn: https://www.linkedin.com/in/drdavidsweet/

Twitter: https://twitter.com/focuscorejp

Facebook: :https://www.facebook.com/focuscoreasia

Instagram: https://www.instagram.com/focuscorejp/

Website: https://www.japan.focuscoregroup.com/

“Doin’ the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To

Welcome back from the August break. On this episode of the podcast we sit down with the Managing Director and President of DSV Solutions in Japan, Scott Smalley. Scott is a senior management executive with over 35 years of experience, 25 of which have been dedicated to global logistics in Japan. Scott is bilingual, multicultural, well-connected and highly respected within the logistics industry and business in general in Japan. In this conversation we learn some of Scott’s strategies and advice for managing global operations in Japan, and multinationally.

In this episode you will hear:

• Some of the unique advantages to working in global logistics for different companies all over the world
• Scott’s advice on how to get started in sales and be effective
• The challenges involved in managing a logistics company in Japan
• How DSV Japan are achieving their sustainability goals
• How leaders can create stronger future organizations

About Scott Smalley:

Scott is a senior management executive with over 35 years of experience, 25 of which have been dedicated to global logistics in Japan. Currently, he serves as the Managing Director and President of DSV Solutions in Japan. Scott’s professional journey has been marked by a unique blend of strategic sales and operational expertise in global supply-chain management and logistics. As a bi-lingual, multicultural professional, Scott brings a wealth of experience and a deep understanding of the intricacies involved in managing global operations.

Although contract logistics has been Scott’s primary professional focus, he has extensive experience in freight forwarding and global customer relationship management. Throughout his career, he has collaborated with peers around the world to tackle complex supply-chain challenges, leveraging his global connections and insights to drive successful outcomes.

Scott’s career is defined by a strong entrepreneurial spirit and a keen focus on the bottom line. He has consistently demonstrated his ability to design innovative supply-chain products and services, leading by example to ensure successful implementations. Scott is also deeply committed to coaching and encouraging his business teams to excel, helping them achieve results beyond their expectations. Scott’s peers consider him well-connected and highly respected not only within the logistics industry but also among multinational management professionals worldwide.

Connect with Scott Smalley:

LinkedIn: linkedin.com/in/scott-smalley-0186a

DSV website: https://www.dsv.com/en/countries/asia/japan

Connect with David Sweet:

LinkedIn: https://www.linkedin.com/in/drdavidsweet/

Twitter: https://twitter.com/focuscorejp

Facebook: :https://www.facebook.com/focuscoreasia

Instagram: https://www.instagram.com/focuscorejp/

Website: https://www.japan.focuscoregroup.com/

“Doin’ the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out

During the month of August we will be enjoying some summer weather and taking a break from recording new episodes. To satiate your thirst we will be re-releasing the hottest episodes of the year, every week, for you to enjoy with a Mai Tai by the pool like David will be.

In this episode of the podcast from March this year, we switched things up and had guest host Simon Jelfs, Managing Director of FocusCore Japan, interview Dr. David Sweet to find out what makes him tick, in business and in life. David is originally from Denver, Colorado with 25 years recruitment experience in Japan, all of it in leadership roles. He established FocusCore Japan in 2011. He's a father of two, a keen runner, a writer, and an ukulele player. Listen to the episode to learn more about how David manages to be so proactive and motivated in business and in life, and gain some invaluable insight into the Japanese labor market and recruitment landscape.

In this episode you will hear:

• About David’s love of running marathons and his plans to run the Barcelona marathon
• How David manages to stay so proactive and motivated in business and life in general
• How international business leaders view the Japanese market
• David’s advice to APAC leaders looking to improve recruitment performance in Japan
• About the ageless leadership skills that stand the test of time

About Simon Jelfs:

​Simon is from the UK and has over 20 years accounting and finance recruitment experience in Tokyo. He is the Managing Director of Focus Core which focuses on providing executive search in Japan.

About David Sweet:

David Sweet is the founder and CEO of FocusCore Group. For the past 25 years, he has helped companies hire the best executive talent in Tokyo. He is also a certified executive coach and author of Sweet Success, Sweet Sales, Recruit! Becoming the Top-Biller, as well as having been interviewed for the book, “Facebook & LinkedIn 対応履歴書いらずのソーシャルメディア転職術” for his expertise in using Social Networking for recruitment in Japan. He also is a published poet, including Gus (illustrated by Jennifer Shinkai), Split Infinity Forward, and Pop Rocks. He holds a Ph.D. in Leadership Development and a M.A. in Communications from Regis University in Denver, Colorado.

Connect with Simon Jelfs:

LinkedIn: https://www.linkedin.com/in/simonjelfs

Connect with David Sweet:

LinkedIn: https://www.linkedin.com/in/drdavidsweet/

Twitter: https://twitter.com/focuscorejp

Facebook: :https://www.facebook.com/focuscoreasia

Instagram: https://www.instagram.com/focuscorejp/

Website: https://www.japan.focuscoregroup.com/

“Doin’ the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.

During the month of August we will be enjoying some summer weather and taking a break from recording new episodes. To satiate your thirst we will be re-releasing the hottest episodes of the year, every week, for you to enjoy with a Mai Tai by the pool like David will be.

In this re-release episode from February, I turn the podcasting tables on my guest Catherine O’Connell, who is host and cohost of two fantastic podcasts; Lawyer On Air and Jandals in Japan. If you haven’t listened to those two podcasts I highly recommend them both! Catherine is the principal and founder of her boutique commercial law firm based in Tokyo, Catherine O'Connell Law. She is the first foreign female to set up her own law practice in Tokyo and won Tokyo Foreign Lawyer of the Year Award in 2022, Boutique Law Firm of the Year Award in 2023, and is the recipient of the Entrepreneur of the Year Award in 2020. One of Catherine’s missions in life is to change the boardrooms of traditional Japan from the inside, sharing her lived experience through board coaching programs to demystify and open pathways for people to access and attain roles on Japanese corporate boards.

In this episode you will hear:

• How Catherine went from being a tour guide in New Zealand to studying law and working as a foreign lawyer in Japan
• What motivated Catherine to set up Catherine O’Connell Law, her own law firm in Tokyo
• About the lack of diversity in terms of board governance in Japan
• What Japanese companies can do now to diversify their boards
• What women leaders can do to open boardroom doors for themselves and others

Things mentioned in the episode:

Statistical Information about female board members in Japan: https://www.nikkei.co.jp/nikkeiinfo/en/global_services/nikkei-bp/female-board-member-survey-which-japanese-company-has-the-highest-percentage-of-female-board-members.html

About Catherine O’Connell:

Catherine O’Connell is Principal & Founder of her boutique commercial law firm based in Tokyo, Catherine O’Connell Law. She is the first foreign female to set up her own law practice in Tokyo. She won Boutique Law Firm of the Year Award 2023 and Foreign Lawyer of the Year Award 2022 and is the recipient of the Entrepreneur of the Year Award in 2020.

Significantly, Catherine has been appointed in June 2023 as an Independent Audit & Supervisory Board Member of TOYOTA Motor Corporation. In June 2022 she was appointed as Outside Audit & Supervisory Board member of FUJITSU Limited. Through both of these appointments she has become the first non-Japanese female in Japanese corporate history to serve in this role on any Japanese Board. She is also Statutory Auditor on ASX-listed Japan subsidiary of CSL Behring.

Catherine presides as Vice-Chair of the Australian & New Zealand Chamber of Commerce of Japan, is co-Chair of the Legal Services & IP Committee of the American Chamber of Commerce in Japan and is immediate Past President of NPO, Women in Law Japan (2021-2023).

Prior to launching her law practice in 2018, Catherine was Head of Legal and APAC Regional Legal Counsel for Molex Japan LLC. She held senior In-House Legal Counsel positions Panasonic, Olympus and Mitsubishi Motors, and has extensive private practice experience at Hogan Lovells (Tokyo and London) and Anderson Lloyd (New Zealand).

Catherine hosts the award-winning “Lawyer on Air” Podcast sharing inspirational stories about women working in the law in Japan and she co-hosts the “Jandals in Japan” podcast about successful New Zealand business in...

During the month of August we will be enjoying some summer weather and taking a break from recording new episodes. To satiate your thirst we will be re-releasing the hottest episodes of the year, every week, for you to enjoy with a Mai Tai by the pool like David will be.

This week we will revisit our second most popular episode of 2024 thus far, our episode about fearless innovation as a business leader in Japan, with guest Hideo Goto. Hideo is the President of Schick Japan and has more than 20 years experience in the health and beauty industry, and a strong track record of driving results and being incredibly innovative in his approach. If you are an APAC business leader in Japan looking to innovate in a traditionally risk averse business culture, listen to this episode to learn how to encourage a fearlessly innovative culture in your company.

In this episode you will hear:

• Advice for APAC leaders working in Japan
• How to be innovative in a traditionally risk averse country
• Strategies Hideo employs to attract talent in a challenging market
• Some of the most important lessons Hideo has learned from his decades of successful and innovative business leadership

About Hideo Goto:

Hideo Goto has been the President and Representative Director of Schick Japan since August 2022. Hideo has more than 20 years of experience in the health and beauty industry, and a strong track record of driving results.

He started his career at Johnson & Johnson in 1996 in sales and marketing. In 2005, he joined L’Oreal and spent 11 years there, where he turned around several businesses and scaled the growth. He held various leadership positions throughout his tenure including GM of Active Cosmetics Division in Japan, GM of Consumer Product Division in Taiwan, and GM of Professional Product Division in Japan. Hideo Goto was promoted to Country General Manager of Henkel Beauty Care Japan and Korea in 2021 having joined Henkel Beauty Care in 2017 as GM of the Professional Division.

Hideo earned an MBA from Thunderbird School of Global Management in the U.S. in 2003 and a BBA from Meiji University in 1996

Connect with Hideo Goto:

Schick Japan website: https://schick.jp/

LinkedIn: https://www.linkedin.com/in/hideo-goto-8854b4ba/

Connect with David Sweet:

LinkedIn: https://www.linkedin.com/in/drdavidsweet/

Twitter: https://twitter.com/focuscorejp

Facebook: :https://www.facebook.com/focuscoreasia

Instagram: https://www.instagram.com/focuscorejp/

Website: https://www.japan.focuscoregroup.com/

“Doin’ the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.

During the month of August we will be enjoying some summer weather and taking a break from recording new episodes. To satiate your thirst we will be re-releasing the hottest episodes of the year, every week, for you to enjoy with a Mai Tai by the pool like David will be.

This week’s Summer Re-release was originally released on Thursday February 1st. It was the first guest episode of 2024 and has become the most popular episode of the year so far! Revisit this discussion on listening to the market with host David Sweet and guest Ashley Harvey.

Ashley is a C-Suite leader, with a 25-year international career beginning in sales and expanding out into marketing, branding, partnerships, hospitality, destination management and leadership. Ashley has a wealth of knowledge to share with us about being a business leader globally and in Japan specifically. This discussion is a master class in how to thrive as a new business leader navigating the unique benefits and challenges of the Japanese market.

In this episode you will hear:

• How the Japanese market differs to other international markets and why it has been a good fit for Ashley
• Advice for business leaders looking to expand their reach in Japan
• The importance of having a strong employee acquisition strategy
• How flexibility and nimbleness as a leader helps weather unforeseen challenges, like COVID
• The importance of creating an environment where open and honest communication can thrive

About Ashley Harvey:

Ashley Harvey is a C-Suite leader, with a 25-year international career which brings the benefits of a breadth of knowledge, diverse experience and interdisciplinary thinking to an ever increasingly complicated business landscape.

Building from a sales background, Ashley’s career grew to build a depth of experience in marketing, branding, partnerships, hospitality, destination management and leadership.

He successfully built & led marketing strategies, tactics and teams in Singapore, Hong Kong and Japan, as well as in the UK.

Past roles and clients include VisitBritain, Go Central Japan, Brand USA, Tourism Switzerland, a giga project in Saudi Arabia, Saudi Tourism Authority, NYC & Partners, Small Luxury Hotels of the World, Mandarin Oriental Hotel Group, Shangri-La Hotels, Hilton, Dusit Thani Group, Andaru Niseko, and, Marriott.

His MBA (2005) comes from the University of Leicester, UK. In 2022 he completed the Mini MBA Marketing from Marketing Week.

Connect with Ashley Harvey:

LinkedIn: https://www.linkedin.com/in/ashleyjohnharvey/

Connect with David Sweet:

LinkedIn: https://www.linkedin.com/in/drdavidsweet/

Twitter: https://twitter.com/focuscorejp

Facebook: :https://www.facebook.com/focuscoreasia

Instagram: https://www.instagram.com/focuscorejp/

Website: https://www.japan.focuscoregroup.com/

“Doin’ the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.

On this episode of the FocusCore podcast we are joined by Marie Solange-Vottero and Sandrine Monette from Lemon Boost, a boutique consulting firm based in Tokyo that caters to the unique development needs of Japanese teams engaging with Foreign Customers. Listen to the episode to learn more about how Lemon Boost’s specialized Dojo practice enhances communication, reduces conflicts, and promotes inclusion.

In this episode you will hear:

• How Lemon Boost approaches organizational transformation
• What Verbal Aikido is and how to employ it at work
• How to avoid taking on too much at work
• Some common misconceptions around change management
• Building a resilient mindset and a resilient organization

About Lemon Boost:

Lemon-Boost is a boutique consulting firm based in Tokyo. Their tailored immersive solutions cater to the unique development needs of Japanese teams engaging with Foreign Customers. They empower teams through specialized Dojo practice for enhanced communication, reduced conflicts, and promoted inclusion. Lemon Boost also leverages data insights to optimize training investment and develop efficient engagement strategies.

About Marie Solange-Vottero:

Born of French and Cameroonian heritage, Marie has cultivated a rich and diverse life experience spanning over 25 years across Africa, Europe, and Asia.

She possesses a distinctive expertise in change management, offering support for strategic initiatives such as reorganization and digital transformations within Finance, HR, and Customer Service domains. Her experience extends across both private and public sectors, ensuring comprehensive insight and adept handling of diverse organizational needs.

Marie has also studied psychology and neurosciences to better address resistances and support teams through change. In Japan, Marie is focused on building Strategies for Better Team Collaboration and empowering Japanese teams to better interact with foreigners (Outbound).

Being both a woman, a foreigner and a founder, Marie is committed to her community and actively involved in several associations, from leading mentoring activities for women in business to preventing bullying at school.

About Sandrine Monette:

Sandrine Monette is a Belgian native with over two decades of experience driving strategic initiatives that transform international Life Sciences and Technologies companies across the EU, UK, and US markets. She holds dual master's degrees in Biochemical Engineering and Business Administration.

Sandrine combines technical expertise with business proficiency. Her leadership and communication skills enable her to effectively lead multidisciplinary teams across manufacturing, IT, communication, and HR sectors.

Sandrine has worked in male-dominated environments. She is committed to gender diversity and empowering women to thrive in leadership roles. She also serves on the board of the Belgian-Luxembourg Chamber of Commerce, showing her dedication to positive change in business and society.

She co-founded Lemon-Boost with Marie-Solange Vottero.

Connect with Marie & Sandrine:

Website: https://lemon-boost.org

Marie’s LinkedIn: https://www.linkedin.com/in/mariesolangevotteromelounou/

Sandrine’s LinkedIn: https://www.linkedin.com/in/sandrinemonette/

Connect with David Sweet:

LinkedIn:

This episode of the FocusCore podcast is incredibly relevant for anyone experiencing burnout, overwhelm, or feeling like they are putting in a lot of effort for relatively little results. Our guest this week is Helen Iwata, founder of the #LessEffortMoreImpact Movement for Women in Business. Helen is also a TEDx speaker and coach, Nikkei Style columnist, and author of the Japanese book Eigo no Shigoto-jutsu, published by Shogakukan. For over a decade Helen has been helping busy business professionals, especially women, to do brilliant work without sacrificing their personal lives. Enjoy this episode and learn how to make more impact at work with less effort.

In this episode you will hear:

• How Helen overcame her fear of public speaking
• Helen’s experiences of burnout and early warning signs you can look out for
• How understanding your hormone cycle can help your workplace performance
• About the Less Effort More Impact movement and how to join the community
• About Helen’s Women’s Success Essentials program

Things mentioned in the episode:

The Sasuga! Podcast episode on Love Languages:

https://sasugacommunications.com/131

About Helen Iwata:

Originally from the UK, Helen has lived and worked in Japan for 3 decades. During her 10-year career with McKinsey & Company in Tokyo, as manager of client communications, she trained and coached high-achieving consultants and clients in communication and leadership skills.

In May 2013, Helen established her own business and is now the go-to expert for multiple multinationals to design and lead their training and coaching programs. She has delivered presentations and workshops in Asia, Europe, and the U.S.

Helen served as faculty for the Tokyo University Executive Management Program for 6 years and won the 2017 Waseda University Teaching Award for her Strategic Thinking and Communication MBA course.

Helen is also a TEDx speaker and coach, Nikkei Style columnist, and author of the Japanese book Eigo no Shigoto-jutsu, published by Shogakukan. She is the creator and host of The Sasuga! Podcast and founder of The #LessEffortMoreImpact Movement for Women in Business.

Connect with Helen Iwata:

LinkedIn: linkedin.com/in/heleniwata

Instagram: https://www.instagram.com/heleniwata

Website: sasugacommunications.com/

Less Effort More Impact community:

https://sasugacommunications.mykajabi.com/event

Women’s Success Essentials:

https://sasugacommunications.mykajabi.com/wse

Connect with David Sweet:

LinkedIn: https://www.linkedin.com/in/drdavidsweet/

Twitter: https://twitter.com/focuscorejp

Facebook: :https://www.facebook.com/focuscoreasia

Instagram: https://www.instagram.com/focuscorejp/

Website: