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あらすじ・解説
Building a network is a key component of success for many small businesses today. Whether you need more customers or want to increase visibility in the marketplace, having a reliable referral network can give any small business owner access to an almost endless pool of potential new customers.
On this week's episode of the Let's Talk Referrals podcast, I'll be talking about the one rule to rule them all when building your business by referrals. Which will help you leverage a powerful referral network that will lead to long term success. I'm talking about the follow up.
Referrals can be one of the most powerful marketing tools for any small business owner and it can be critical for professions such as realtors, insurance agents and financial advisors. Let's face it, you guys have way too much competition to get this part wrong.
When the follow up is done well, it will help you get more referrals which will grow your customer base and help you build a strong business, even when the economy is not in your favor.