What actually makes a post go viral on Instagram? That's what Jenn Ubbens of The Happy Chef Momma and I are discussing in this episode of The Food Blogger’s Table.

Jenn shares the behind-the-scenes story of how she grew her Instagram account from 2,500 to 80,000 followers—without fancy gear, perfect nails, or a viral strategy.

Just one relatable dessert, a simple call-to-action, and the courage to press record.

You’ll hear how a spontaneous chocolate-peanut-butter recipe video led to a viral moment, and more importantly, how food bloggers like you can reverse-engineer that success.

We’ll dive into:

• What Instagram’s algorithm actually prioritizes in 2025
• The type of content food bloggers should focus on for high engagement
• Why relatability, visual appeal, and consistency matter more than perfection
• Actionable ways to craft viral-worthy posts, even with a smaller account

Whether you're just starting out or trying to reignite growth, this episode will help you understand what works now on Instagram—and how to make it work for your food blog.

🎧 Hit play and get ready to go viral, one scroll-stopping Reel at a time.

Whenever you're ready, here's where you can learn more:

• 🎀 Jennifer Holt Designs --> Custom Food Blog Website Services
• 🎨 Website Design Portfolio --> Check out the Showcase
• 💻 Want to see if we're a good fit? --> Book a Discovery Call Now!

Can a single conference truly change your income?

In this value-packed episode, I'm joined by Abbey Rodriguez and Chandice Probst of the Tastemaker Conference to explore how in-person events can drive long-term ROI for food bloggers and creators.

We’re not just talking about the cost of a ticket—we’re breaking down:

• What a $2,500 investment turned into (spoiler: a 7-figure business!)
• Why Tastemaker attracts high-level creators, ad networks, and sponsors
• How the conference’s community-first mindset leads to real collaborations
• The strategic programming that delivers advanced education and experience

If you've ever wondered whether attending a conference is worth it—this episode is your blueprint. You’ll leave with insights on how to choose the right events, what kind of ROI to expect, and how to leverage every opportunity in the room.

Whenever you're ready, here's where you can learn more:

• 🎀 Jennifer Holt Designs --> Custom Food Blog Website Services
• 🎨 Website Design Portfolio --> Check out the Showcase
• 💻 Want to see if we're a good fit? --> Book a Discovery Call Now!

In this episode, Lynn, of Fresh April Flours, opens up about her website redesign journey—from a cluttered, outdated site to a beautiful, organized food blog that boosted her confidence, SEO, and income. We talk design, strategy, branding, and why intentional layout matters for food bloggers looking to grow.

Whenever you're ready, here's where you can learn more:

• 🎀 Jennifer Holt Designs --> Custom Food Blog Website Services
• 🎨 Website Design Portfolio --> Check out the Showcase
• 💻 Want to see if we're a good fit? --> Book a Discovery Call Now!