• The Good Brand Podcast

  • 著者: Good
  • ポッドキャスト

The Good Brand Podcast

著者: Good
  • サマリー

  • We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.
    © Good Full Stop Limited
    続きを読む 一部表示

あらすじ・解説

We're talking about brand. We're even trying to define it. Understand what makes a good brand and how you can make your brand better. Views, thoughts, and commentary for clients and agencies. Brought to you by Good, a brand consultancy based in the UK.
© Good Full Stop Limited
エピソード
  • Beyond Features: How Brand Positioning Drives B2B Sales Success
    2024/11/05

    In this episode, we're tackling a common challenge faced by B2B companies: why sales prospects often miss the full value of what's being offered. We break down how to move beyond feature lists to communicate real business value, sharing practical insights into brand positioning and sales effectiveness. Whether you're in tech, services, or manufacturing, this discussion will help you sharpen your value proposition and connect with decision-makers more effectively. No problem.

    続きを読む 一部表示
    21 分
  • Aligning Brand Consistency Across Channels
    2024/09/30

    Chris, Julie and Stewart dive into one of the most common challenges businesses face: how to communicate their brand consistently across different channels, regions, and markets. If you’re struggling with presenting a cohesive brand image across various platforms and regions, this episode offers pragmatic advice on navigating these challenges without losing sight of your brand’s core identity. We cover:


    1. Inconsistencies in Branding: How inconsistency in messaging and visuals can confuse customers and dilute brand trust.

    2. Challenges with Guidelines: Exploring why brand guidelines often get overlooked and how businesses can maintain discipline to stay consistent.

    3. The Impact of Growing Business Complexity: Discussing how brands can adapt to changing landscapes while still maintaining a unified image, especially as they expand into different markets and channels.

    4. Centralised vs. Regional Control: How the degree of autonomy given to regional teams impacts brand consistency.

    5. Practical Solutions: Tips on investing in high-quality assets, setting up effective guidelines, and revisiting them regularly to reflect current realities.


    Have a read at our original article on Good’s Website.

    続きを読む 一部表示
    14 分
  • Taming the Product Portfolio Beast: Simplifying B2B Offerings
    2024/09/11

    In this episode of The Good Brand Podcast, hosts, Chris Lumsden, and Julie Murdoch and Stewart Steel dive into the challenges of managing complex product portfolios in B2B businesses. They running through:

    1. The unintentional growth of product ranges and how it leads to confusion
    2. Key statistics on B2B buying journeys and decision-making processes
    3. The impact of complicated portfolios on sales and customer experience
    4. Strategies for simplifying product offerings without alienating existing customers
    5. The role of brand architecture in organizing and presenting product lines
    6. Balancing the needs of different stakeholders when streamlining product ranges
    7. The importance of focusing on core products and communicating value effectively

    We share insights on how businesses can bring their expanding product ranges under control, improve customer navigation, and optimise their offerings for better sales outcomes. This episode is part of a series discussing common branding challenges, with a focus on B2B tech companies and product-led organisations. You can read the original article at on the Good website.

    続きを読む 一部表示
    13 分

The Good Brand Podcastに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。