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The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors

The Great Healthcare Shift: Building Trust, AI, and Opportunity for Chiropractors

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 In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward. Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice. This episode is not about fear or doom. It’s about opportunity. Jerry and Shaq discuss how chiropractors can thrive in this new environment—by becoming approachable, authentic, and collaborative. If you want to know how to build real trust in a skeptical world, this episode is for you. Topics Covered Breakdown of the Edelman Study 16,000 adults surveyed across 16 countriesTrust in traditional medical advice is plummetingGen Z (ages 18–34) showed the sharpest decline in trustPeople now turn to friends, family, social media, and AI tools like ChatGPT for guidance Why This Matters for Chiropractors Many chiropractors misinterpret this shift as negativeJerry argues it’s actually a massive opportunityPeople are more open than ever to alternative careBut they’re also more skeptical and cautious Key Insights for Chiropractors Approachability Over Authority Don’t try to act like a hospital or medical institutionBe authentic, human, and realPatients are drawn to approachable, relatable personalities—especially online Be a Trusted Peer, Not Just a Provider The age of “the man in the white coat” is fadingTrust is built through transparency, consistency, and careShaq shares real-world examples from social media and ad performance Collaborative Decision-Making is Crucial Chiropractic is a participation sportPatients don’t want to be told what to do—they want to be heardJerry shares the idea of “unburdening yourself” from outcomes, while still leading responsibly Office Design, Language, and Branding Your tone, attire, and environment matter more than everDon’t fake it. Be yourself—but be your best selfYour online persona should match the in-office experience Retention Through Relationship True retention isn’t just about visit numbersIt’s about maintaining a long-term doctor-patient relationship“If they’re going to see a chiropractor five times in the next 20 years—make sure it’s you.” Practical Takeaways Be visible and real online—smile in your photos, show personality in your videosDitch manipulative sales tactics—people will bolt if they sense even a whiff of deceptionUse AI tools to enhance patient understanding, not replace your roleBuild trust over time—especially with younger patients who are used to doing their own researchEngage in local Facebook groups or community platforms to stay involved without relying solely on ads About the Guest Shaq Smith is a marketing and social media strategist who specializes in helping chiropractors create content and ads that convert. Known for his sharp insights and practical advice, Shaq brings a younger generational perspective to the conversation—especially relevant for understanding Gen Z patient behavior. Final Thoughts This episode challenges chiropractors to stop chasing mainstream status and start leaning into what makes them different. Trust isn’t dead—it’s just shifting. And chiropractors who embrace approachability, authenticity, and patient participation will thrive in this new era. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com. Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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