Lee Ramponi & Lee Riesterer, CEO & CRO of Viax.io join us to discuss the complexities of B2B commerce and why they started the company. Viax was built because there is a gap in the market where all the complexity builds up. ERP in the backend and eCommerce on the frontend leave complex unique business challenges in the middle. Hence, Viax.io, a middle office solution to solve these challenges! We talk about all things process and how we can help B2B get more efficient.

Chris Peer is the CEO of Sync Show, a B2B marketing agency focused on manufacturing, transportation and logistics, distribution, and professional services. He follows their successful model, which includes 8 pillars of B2B marketing. We discuss each pillar and how it can be used to improve your eCommerce and B2B business with modern digital marketing.

Chris Baltusnik is bringing forward Owens Corning, an enterprise manufacturer with B2B eCommerce that has historically been handling commerce with one-to-one sales reps. He has experience in an eCommerce agency and on both the B2C and B2B manufacturer sides. After building a best-in-class eCommerce program at Good Year, Chris has taken his talents to B2B eCommerce and is helping educate the market. We talk all things B2B eCommerce and what it takes to build a best-in-class B2B eCommerce team.