Turning an idea into a bestselling book starts with understanding the publishing game. In this episode, Celeste Fine, a top Literary Agent behind dozens of New York Times bestsellers, reveals the crucial steps to take your book from concept to success. Learn how to craft a winning book proposal, build a supportive community, and execute a multi-phase marketing strategy that keeps your book in the spotlight long after launch.

Celeste shares insider tips on why a clear vision is essential and how a strong phase two strategy can extend your book's reach. Whether you're an aspiring author or looking to elevate your existing work, this episode offers the expert advice you need to navigate the competitive publishing world.

Before you dive into writing, grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Learn how to break free from the grind of trading hours for dollars and discover strategies to grow your income with less effort. Download now at https://bit.ly/42YnYki.

Timestamps:

[00:01:58] Writing a book proposal.

[00:04:59] Book deal transformation journey.

[00:10:20] The power of book proposals.

[00:13:22] The power of book evangelists.

[00:17:18] Publishing paradigm shift.

[00:19:37] The dirty secret of profit shares.

[00:25:08] What makes someone attractive to an agent?

[00:26:22] Author equity.

[00:31:34] Marketing a book before publishing.

[00:36:09] Marketing strategies for authors.

[00:39:51] Tracking book sales data.

[00:42:22] Phase two strategy.

Memorable Quotes:

"The first day that the book comes out, I always tell people that's when the baby was born and now you have to raise it because now it takes about three years for a nonfiction book to really get the kind of momentum people want. So you just have to love your book and put on that author hat and stay with the book and take advantage of every opportunity and not just be on to the next." [00:15:11] – Celeste Fine

"If you don't have a phase two strategy before you publish, then you're probably not going to succeed. So a lot of people spend so much time on their pre-order and on pub strategy, and they don't even begin to think about phase two. And what phase two is, once the book isn't the lead, how do you then soft sell the book on something that still leads?" [00:42:22] – Celeste Fine

Connect with Celeste Fine:

Website: https://parkfine.com/

LinkedIn: https://www.linkedin.com/in/celestebfine

Instagram: https://www.instagram.com/parkandfine/

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Podcasts are transforming the way we grow our health businesses by offering accessible, on-the-go learning. In this episode, Viair Myles from The Holistic Sister Circle podcast shares her inspiring story of overcoming health challenges and using podcasting to empower women in the wellness space. She provides actionable insights on leveraging podcasts for business growth, including networking strategies, building a strong wellness team, and maximizing your podcast’s potential.

Viair’s tips on creating an effective application funnel, selecting impactful guests, and optimizing your podcast's reach are invaluable for anyone looking to start or grow a health podcast. Whether you're new to podcasting or looking to enhance your current show, this episode offers practical advice to elevate your approach.

Don’t miss out on these valuable strategies for growing your health business. For more ways to increase your income and gain freedom from your practice, download our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income: https://bit.ly/42YnYki.

Timestamps:

[00:02:37] Health journey and entrepreneurship story.

[00:05:09] Building a wellness dream team.

[00:08:55] Traditional healthcare system challenges.

[00:11:41] Various healing modalities in focus.

[00:15:22] Collaboration in podcasting community.

[00:18:43] Leveraging podcast for sales.

[00:22:18] Taking action in podcasting.

[00:25:17] Humanizing yourself outside work.

[00:29:18] Creating segmented podcast shows.

[00:32:51] Application funnel importance.

[00:38:02] Choosing impactful podcast guests.

[00:39:27] Podcast School Challenge.

Memorable Quotes:

"At the end of the day, marketing doesn't stop. You still have to get the word out. You still have to get more people to know about what it is that you're doing. So why not do it in a way where it feels authentic to you and it doesn't feel like another thing that you have to pass on." [00:17:17] – Viair Myles

"When you're thinking about different types of guests to be on your show, it's really important that you're not picking people that also do exactly what you do because then that defeats the purpose. The purpose is for you to focus on people that complement what you're already doing, to give them an opportunity to learn a little bit more about your services and how you can also bring value to their audience in the future." [00:37:02] – Viair Myles

Connect with Viair Myles:

Website: https://theholisticsistercircle.com/home

Instagram: https://www.instagram.com/viairmyles/

Facebook: https://www.facebook.com/viair.myles

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative: https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit: https://mindsharecollaborative.com/summit/

Get your playbook below click here:

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Success hinges on trust—both in your brand and your marketing approach. Mike Kim, a Brand Strategist, Speaker, and Author, shares valuable strategies for building that trust and mastering your marketing funnel. In this episode, we explore the core elements of successful marketing, from engaging customers through effective channels to nurturing relationships that last. Mike also reveals how seasonal marketing strategies can boost customer retention and keep your audience excited about your offerings.

Learn how to leverage marketing systems to maintain strong customer connections and drive long-term success. With practical tips on personal branding and messaging that converts, Mike provides actionable insights for transforming your marketing approach. Whether you're refining your current strategy or starting from scratch, Mike’s expertise will show you how to keep your audience loyal and excited about what you offer.

Don't miss our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Discover how to create more time and money freedom with proven strategies to grow your income without being tied to your practice 24/7. Download it now at https://bit.ly/42YnYki.

Timestamps

[00:01:53] Building successful health communities.

[00:05:32] Long-term marketing strategies.

[00:09:04] Marketing strategy evolution.

[00:12:26] The five-step business model.

[00:15:22] Long-term strategy vs short-term gains.

[00:18:09] Seasonal impact on marketing.

[00:21:37] Building trust and authenticity.

[00:25:48] Core business strategies.

[00:26:20] Marketing challenges in medical industry.

[00:29:26] Opening relationships through marketing.

[00:35:35] The fortune is in the follow.

[00:38:22] Seasonal marketing strategies.

[00:41:22] Consistency in business growth.

Memorable Quotes

"I know a lot of people these days say attention is the new oil and it's the new currency. It's not, it's trust. All of us who have provided services for our clients, our patients, you know, for many here who are listening and watching, it's trust that keeps them coming back. It's trust that allows them to refer others and send people your way." [00:04:14] – Mike Kim

"One of the things I always tell people is like, marketing isn't about closing a sale. It's about opening a relationship." [00:29:27] – Mike Kim

Connect with Mike Kim

Website: https://mikekim.com/

Instagram: http://instagram.com/mikekim

Facebook: https://www.facebook.com/realmikekim

LinkedIn: https://www.linkedin.com/in/mikekimtv/

Twitter: http://twitter.com/mikekimtv

YouTube: https://www.youtube.com/@YouAreTheBrand

TikTok: https://www.tiktok.com/@mikekimtv

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1