What is a human being’s most precious resource? Their attention. In order for nonprofit marketers, fundraisers, and content producers to create awareness, drive change, and raise funds, they must first capture their audiences’ attention. That’s why video is so important for nonprofits because it's the most effective communications medium for capturing people's attention.

Facebook Research found that users watch video content 5x longer than static content. Other research shows that when both video and text are available on the same webpage, 72% of people choose to watch the video rather than read the copy on the page. Additionally, studies have identified that video is more efficient and engaging than any other form of mass communication.

Listen to our conversation with Doug Scott, founder, and CEO of Tectonic Video, as he shares insights from their original research and provides a framework for leveling up your nonprofit's video strategy.

Doug Scott is the founder and CEO of Tectonic Video, a video strategy, and production company that works with some of the world's most innovative nonprofits including the American Lung Association, World Relief, Mutual Rescue, The Tech Interactive, and the Global Fund for Women. Their videos have earned tens of millions of views online, been installed in museums, selected by film festivals, profiled by The New York Times, CNN, NPR, and AdWeek, and been honored with almost 200 industry awards. Doug works directly with the senior leadership teams of their clients to build video strategies to help nonprofits accomplish their goals.