The soundtrack to this year's highest-grossing Hindi film so far, horror comedy Stree 2 has accomplished what no other OST has in recent times: each of its four tracks has reached the top ten. In this episode, we speak to Neha Malhotra, assistant general manager - music marketing and audio monetisation at Saregama, about the strategies the label implemented to promote the movie's tunes and consequently, reach this rare milestone. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on September 6, 2024.

With "Big Dawgs" by rapper Hanumankind and producer Kalmi entering the charts in over a dozen countries, it's become one of the first Indian releases to cross over internationally. This week, we interview Rohan Venkatesh, the founder of management company Imaginary Frnds whose roster includes both HMK and Kalmi, to talk about the release strategy for the hip-hop smash and how multiple touch points across social media served as trigger points for the track to take off first in the US and then across the world. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on August 23, 2024

On this special episode that was recorded live at the All About Music conference in Mumbai on August 7, 2024, we interview a panel comprising singer and rapper Chaar Diwaari; the head of music and podcasts at Spotify India, Dhruvank Vaidya; artist manager and Swiftie Natasha Mahtani; and chief of business - live events at BookMyShow, Owen Roncon, to understand how fandom is built and monetised, from their distinct perspectives as artists, fans, managers, platforms and promoters. This time, instead of looking at the key movements on the Spotify Weekly Top Songs India survey, we begin the show with a few examples of how superfandom influences the charts.

Data mentioned at the start of the podcast can be viewed here: https://docs.google.com/presentation/d/1-HgnKilaAg6meObBxEmFA8icjJ7AuKEfwvhYxbkVP68/edit?usp=sharing

Special shout out to Team All About Music: Ashish Jose, Chandni Soni, Kinselle Fernandes, Krishna, Anamika Sinha.

With Karan Aujla landing both pop and Bollywood hits on the charts this week, we look at how the recent growth of Indian commercial pop music or I-Pop differs from the 1990s Indi-pop era that preceded it. Among the things we discuss is the way in which the crossover between the pop and Hindi film industries has changed and why the relationship between them is more symbiotic than before. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on July 12, 2024.

We're six months into the year, which means it's time for a look at the trends of 2024 so far. Taking a close look at the songs that reached top ten of Spotify Weekly Top Songs India chart from the start of January to the end of June, we examine the genres and languages that have dominated the survey. This time around, we look at the top five most streamed songs of the year until date.

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The Indian Music Charts Podcast will be live at All About Music 2024! Get your tickets here: https://allaboutmusic.in/

As Sabrina Carpenter's "Espresso" rises into the top 40 this week, marking the highest position for an international English-language track so far this year, we get special guest, Anand Srinivasan, the vice president and business head of international repertoire at Universal Music India, to share how the song has broken through in India. Among other insights, Anand explains why the charts don't always give the real picture of the popularity of international music here. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on June 14, 2024.

Until recently, a film song would break through on the charts either ahead of or around its parent movie's release in cinemas. These days, like this week's chart topper, tracks are entering and reaching new peaks soon after the films premiere on video streaming services. In this episode, we discuss why this is happening, and whether it's something we're increasingly going to see in the future. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on May 31, 2024.