In this 50th episode, international bestselling author and thought leader, Seth Godin, shares profound insights on why internal marketing is crucial for sustained employee engagement and performance; the difference between management and leadership; and the cost of getting new customers versus the importance of treating frontline employees well. Tune in to learn how to market to your employees effectively, why employee enrollment matters, and the actionable steps you can take to transform your organization from the inside out. Through engaging stories and valuable insights, Seth explains why treating work as voluntary can significantly change the dynamics within an organization. This episode is a must-listen for business leaders, marketers, communications, HR professionals, and anyone interested in understanding how to create an engaging and empowering workplace culture.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT SETH GODIN - Featured Guest

SETH GODIN is the author of 21 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. Recently, he organized the all-volunteer community project, The Carbon Almanac. In 2023, he wrote, The Song of Significance, which is already a bestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 40,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar. You can also learn more about Seth's community, Purple Space, here.

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also a member of the Forbes Communication Council; and is the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful ambassadors) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann via her website or on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, with actionable insights that can enhance your organization's approach to marketing from the inside out.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT JAMIE BELL - Featured Guest

Jamie is the Vice President of Marketing at Workshop. She has spent the last decade leading content and growth teams and spearheading digital marketing initiatives across a variety of industries, whether it be SaaS, e-commerce, retail, or media. She is passionate about the link between internal and external marketing and believes that the employee experience and customer experience are undeniably connected. She also wears a lot of jumpsuits and overuses the sparkle emoji. You can connect with Jamie via her LinkedIn page. And, looking for a friendly place to connect with communicators from around the world, share tips and templates, and tackle your troubles (with actual advice)? Join Workshop's community CommsChat on LinkedIn!

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also a member of the Forbes Communication Council; and is the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful ambassadors) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann via her website or on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for leaders on: the power of diversity as a strategic advantage; the need for authenticity in both internal and external representations of the company culture; and how to effectively integrate DE&I into the company's core values.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT MARCUS COLLINS - Featured Guest

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship. You can follow and connect with Marcus on Instagram, LinkedIn or his website.

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also a member of the Forbes Communication Council; and is the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful ambassadors) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann via her website or on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importance of personal branding and content strategy for both personal and corporate growth. You'll also gain valuable tips on effective content creation, cultivating community engagement, and encouraging employee advocacy within their organizations.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT SARA STELLA LATTANZIO - Featured Guest

With about a decade of B2B marketing experience under her belt, Sara Stella's journey has taken her from one of the most innovative tech companies around, Tesla, to today, she's leading the marketing efforts at Stryber, a powerhouse in corporate venture building and innovation consulting, stretching its roots across the EU, APAC, and the Middle East. Perhaps most important for this conversation, is that she is a company employee who, in her personal time, creates and shares content on LinkedIn. She is now a LinkedIn Top Voice and is among Switzerland's top 20 LinkedIn influencers. On the side, she also partners up with awesome B2B brands on brand content collaborations and other engagements. She can engage with her and check out her valuable content on LinkedIn.

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also a member of the Forbes Communication Council; and is the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode offers invaluable advice for any company considering implementing an employee advocacy/ambassador program.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT AUTUMN JOSE - Featured Guest

Autumn is a seasoned marketing professional with a deep passion for community banking, employee brand advocacy, and creating meaningful human connections with brands. As a dedicated marketer at Civista Bank for over the last 12 years, Autumn leads the bank’s Employee Ambassador program, known as the #SocialStars, expressing her commitment to fostering a strong internal community and amplifying the bank's brand through employee advocacy. In addition to her role as the program’s leader, Autumn is a proactive member of Civista Bank's Diversity, Equity, and Inclusion (DEI) Council. Autumn's leadership extends to the co-leadership of the bank’s Women in Business Employee Resource Group, highlighting her commitment to empowering and advocating for her colleagues within the organization. Follow and connect with Autumn on LinkedIn

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the significance of being seen and heard in the professional space.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT CHER JONES - Featured Guest

Cher Jones is the founder of the Your Brand At Work™ a series of corporate training programs that specialize in personal branding for the hybrid workplace. She teaches leaders, professionals, and experts how to develop a credible and influential presence that motivates people to work with them, for them and champion them. Follow and connect with Cher on her website or on LinkedIn

Also, check out Cher's LinkedIn Learning course on "How In-house Creators Can Power Your Company Brand".

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only enhance a company's branding efforts but also motivate and engage employees, making them strong brand advocates. Get the insights on how to handle common risks involved, and a step-by-step process on how to implement and scale such programs. 

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT ANDREW SEEL - Featured Guest

Andrew Seel is CEO of employee advocacy platform Togethr, an executive coach and he devised the 'How to run a happy employee advocacy pilot' framework and 30 Day Social Club employee influencer coaching programme. He’s helped numerous leading brands including John Lewis & Partners, BT,  Post Office, Institute of Chartered Accountants, Waitrose, Ordnance Survey empower their employees and launch ground breaking employee advocacy programmes. He’s passionate about how clear purpose, great culture and empowered employees are at the heart of great brands. He has been at the forefront of the digital industry for his entire career, winning numerous awards. His expertise dates back to the birth of the web, designing his first website in 1994, and he has a keen eye for what’s coming next. You can connect with Andrew on LinkedIn or on Togethr's website

How to run a happy employee advocacy pilot - download free: 

https://www.wearetogethr.io/how-to-run-a-happy-employee-advocacy-pilot/

30 Day Social Club coaching programme: 

https://www.wearetogethr.io/30-day-social-club-brands/

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/executive advisor and the recent CMO at Seigel+Gale, shares why and how. 

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT MARGARET MOLLOY - Featured Guest

Margaret Molloy is the recent Global CMO at Siegel+Gale, the global brand experience firm behind the “simple is smart” ethos. 

Margaret’s strengths as a leader, connector, and moderator have made her a highly influential CMO. She has hosted 250+ leading CMOs, panelists, and 1000s of guests from across the globe for Siegel+Gale’s live Future of Branding series; the recordings are all available on her podcast: “How CMOs Commit.”  Margaret is a fierce advocate for DEI, and she leads award-winning Women’s Day, LGBT+ Pride, Gen Z, and Boomer programs. 

In 2023, Margaret’s team achieved a top-three award in Campaign US’ Corporate Communications/Marketing Team of the Year. She is a LinkedIn Top Voice in Marketing, The Drum B2B Marketer of the Year, and a Marketing Society fellow. A thought leader, she is a sought-after panel host and podcast guest and has been published in HBR, Fast Company, Forbes, and more. 

A native of Ireland and resident of New York, Margaret is the founder of the acclaimed WearingIrish, a passion project to tell the untold story of Irish fashion design. She has been described by The Irish Times as an “Unofficial Ambassador” of Ireland. 

Margaret has an MBA from Harvard Business School and a BA from the University of Ulster, and La Universidad de Valladolid, Spain. 

You can connect with Margaret on LinkedIn.

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.