Seek out an accelerator program and get involved to learn the ropes. Running a business is as challenging as pursuing science. Master the skills needed, and you could successfully advance your project in tandem. However, don’t approach me without some entrepreneurial training. Entrepreneurship is a craft honed by those who study it, so head back to school and get the expertise you need.

I come from a background in live TV, where I've encountered my fair share of unexpected moments. That experience has taught me to handle any curveball with confidence. When it comes to answering your question, here's my advice: if you're just starting out in any field, it's crucial to have a clear and compelling offer. A confused mind doesn't make purchases, and it's equally challenging to sell to someone who's confused. Focus on one ideal client and one specific offer. Master the art of selling that single offer to that target audience. If it doesn't work out, you can always pivot, but it’s hard to gauge success if you’re spread too thin.

As a small business owner, it's incredibly easy to spend money. You'll encounter more opportunities to spend than you ever expected—whether it's on business cards, letterhead, or the latest shiny software. While it's tempting to invest in every new thing, remember that your most valuable resource is your cash flow. Properly managing it is crucial for your growth and success. Before making any purchase, take your time to evaluate it. Step away and reconsider whether it’s truly necessary.