Most kitchen and bathroom business owners avoid making offers because they think it cheapens their brand.

But here’s the truth: Offers don’t devalue your brand—bad offers do.

In this episode, I break down the real difference between discounting and adding value, and show you how the right offer can drive more enquiries, more appointments, and more installs & without touching your pricing.

You’ll learn:

• Why “we don’t do offers” might be silently costing you installs
• The simple mindset shift that turns an offer into a conversion machine
• A real-world example: how one KBB client uses a towel warmer + mirror pack to boost replies and close more deals (without looking desperate)
• How to build an offer that enhances your brand instead of weakening it

I’m Ryan Carruthers, co-founder of AI Response Lab, and we help KBB businesses convert more leads into installs & without hiring more staff or chasing tyre-kickers.

Want to see one of these offers in action?

Text “Hi” to 07700 106404 and meet our AI sales assistant in real time.

It’s time to stop fearing offers—and start using them to grow.

Most kitchen and bathroom businesses do the same thing when a new lead comes in

1. Call them,
2. Leave a voicemail,
3. Maybe follow up again later.

The problem?

56% of leads come in after showroom hours…

So by the time you call back, they’re at work, busy, or just plain gone cold.

In this episode, I’m walking you through the exact messaging process we use at AI Response Lab that’s getting a 65% reply rate from one message, without any chasing, and without hiring more staff.

Want to see what that could look like for your business? Head to https://ai-responselab.com/ryanassistant or just text ‘Hi’ to 07700 106404 and we’ll show you a working system in real time.

Running Facebook or Instagram ads and still hearing “just browsing” or “can I get a rough quote?” You’re not alone and probably missing one of these 3 key ad types.

In this episode, I’ll show you:

• The Brochure Download Ad to warm up leads
• The Design Mistakes Guide to build trust
• The High-Value Offer Ad that pulls in serious buyers

These aren’t theories. They’re the exact ad types we use to help kitchen and bathroom businesses fill their diary without hiring more staff.

I’m Ryan Carruthers, co-founder of AI Response Lab. We built the KBB Growth Engine to turn leads into booked installs.

Want to see how it works?

Text “Hi” to 07700 106404 and our AI assistant will qualify your leads in 60 seconds flat.

https://ai-responselab.com/ryanassistant

Ads aren’t the problem. Your strategy is. Let’s fix that...right now.