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Welcome back to the Laundromat Resource Podcast! In this episode, host Jordan Berry sits down with entrepreneurial duo Beau and Liz Perra, who share their journey of building Lotta’s Laundry—a thriving pickup and delivery laundry service launched from scratch on Bainbridge Island.
Beau and Liz, the husband-and-wife duo behind Lotta’s Laundry, didn’t grow up in the laundry business—but they sure know what it feels like to be buried under a pile of it. As parents juggling work, kids, and life on Bainbridge Island, they were constantly caught in the endless cycle of sorting, washing, and folding. They realized they weren’t alone—so many others were feeling the same overwhelm.
In 2024, they founded Lotta’s Laundry with a simple mission: to create a stress-free, sustainable laundry solution that gives busy families and professionals their time back. Built on their background in creative problem-solving, Beau and Liz created Lotta’s Laundry as a pickup-and-delivery-only service, pairing thoughtful conveniences with eco-friendly practices. With reusable laundry bags, energy-efficient machines, and a commitment to serving the community, Lotta’s has become more than just a laundry service—it’s a trusted partner in simplifying life’s chores. Beau and Liz are building Lotta’s Laundry into a brand that helps people spend more time doing what they love while ensuring every load is handled with care and sustainability in mind.
As branding and marketing experts, Beau and Liz dive deep into the crucial role of branding for laundromat owners in today’s changing industry, especially with major players like Tide and Kathy Ireland moving in.
You’ll hear how the Perras combined old-school, high-touch customer connection with modern technology and savvy social media strategies to create a brand that resonates in their local community. From clever guerrilla marketing tactics to dog treats for customers’ pets, their fresh—and practical—approach is packed with actionable tips on customer engagement, community involvement, and standing out in a competitive market.
If you’re ready to learn how intentional branding and authentic storytelling can transform your laundry business, this is the episode you won’t want to miss. Let’s dive in!
In this episode; Jordan, Beau and Liz Perra discuss:
00:00 Podcast Guest Call: Laundry Business Owners
09:38 "Bainbridge Transition to Community Roots"
11:11 Popsicle Marketing Success
16:54 Tech's Impact on Brand Loyalty
25:56 Community Support Through Service Donations
27:03 Building Trust Through Networking
33:03 Tide's Dominance in Laundry Branding
39:32 The Power of Effective Branding
47:42 Managing Dynamic Equilibrium
51:12 Clarifying Business Communication Challenges
55:59 "The Key to Business Growth"
01:02:21 Evolving Business Systems
01:08:58 Instagram Sales Through Content Creation
01:10:07 Marketing Content Vital for Modern Laundromats
01:19:54 Building Mental Resilience
01:20:55 Positive Mindset and Generosity
01:30:02 Becoming Through Business Challenges
01:31:59 "Jazzed by Guest Conversations"
Show Notes
https://laundromatresource.com/show193
Resources
Email: orders@lottaslaundry.com
Lotta's Laundry: https://www.lottaslaundry.com/
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2025/05/209 分