• On the Record by Leadpages

  • 著者： Leadpages
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On the Record by Leadpages

著者： Leadpages
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  • Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
    Leadpages
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あらすじ・解説

Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
Leadpages
マーケティング 経済学
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エピソード
  • Feature-Based Selling is Dead

    Feature-Based Selling is Dead
    2024/11/06

    In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connections with your customers. We also review the classic album The Miseducation of Lauryn Hill. Lauryn focused solely on connecting with her fans in a very meaningful way, and it worked with great success. What if we did the same with our customers?
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    27 分
  • Product Marketing Is Broken

    Product Marketing Is Broken
    2024/10/22

    When Guns N' Roses took over a decade to release new music, they highlighted a key mistake that businesses make: waiting too long to deliver. In this episode, we discuss how fast, frequent product updates and managing customer expectations can keep your brand relevant. Learn how to avoid the dangers of long development cycles and what marketers can take from the band’s missteps.
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    33 分
  • Energy is Money (Simon Alexander Ong)

    Energy is Money (Simon Alexander Ong)
    2024/06/14

    Simon Alexander Ong is an award-winning entrepreneur and personal development coach. His Book Energize: Make The Most of Every Moment, is a must-read for anyone who wants to get more out of their business, career, and life.

    In this episode, Simon discusses managing your energy instead of time, how to get published, and protecting your personal energy.
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    44 分

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