Are healthcare brands missing the mark?

Most organizations market like they’re the hero—but in today’s hyper-competitive healthcare space, that narrative is no longer enough. In this episode, Bethany Cranfield and Prentice Howe of Door No. 3 dive deep into why challenger healthcare brands must pivot their messaging—from self-centered to patient-centered—to achieve growth and measurable ROI.

What if your marketing strategy isn’t broken—but your message is?

This conversation breaks down how forward-thinking marketing leaders at Baylor Scott & White Health transformed storytelling, improved patient outcomes, and stopped talking about themselves. If you’re a healthcare finance executive or strategy leader looking to make your organization’s marketing actually matter, this is your wake-up call.

Ready to Transform Your Brand’s Impact?

Don’t just advertise—articulate.Subscribe now and turn marketing into a strategic lever, not a cost center.

Drop your thoughts in the comments. How has your organization embraced challenger thinking?

Links:

Asbel Montes LinkedIn - https://www.linkedin.com/in/asbel-montes-31027634

Solutions Group Services:

LinkedIn - https://www.linkedin.com/company/solutionsgroupservices

Instagram - https://www.instagram.com/solution_sgroup/

Facebook - https://www.facebook.com/solutionsgroupservices

Website - ​​https://www.solutionsgroup.com/

Bethany Cranfield LinkedIn - https://www.linkedin.com/in/bethany-cranfield-a60738111/

Prentice Howe LinkedIn - https://www.linkedin.com/in/prentice-howe-54163b4/

Door No. 3:

Website - https://www.dn3austin.com/

Are we thinking about healthcare reimbursement the wrong way? Why do 55% of EMS and Mobile Integrated Health programs fail? Is it time for EMS to shift from being the "hero" to the "guide" in healthcare?

In this inaugural episode of The Leadership Lab, we dive deep into the world of healthcare finance, EMS, and Mobile Integrated Healthcare (MIH) with Eric Beck, President & CEO of ESO, as we discuss:

✔️ The financial sustainability crisis in EMS & healthcare

✔️ The real reason most EMS and MIH programs fail (it’s not what you think)

✔️ How data-driven insights are the key to unlocking sustainable reimbursement models

✔️ The role of physicians in leading the next wave of EMS transformation

✔️ The shift from hero to guide – and why EMS must rethink its approach to value-based care

The healthcare system is at a crossroads. The reality? Payers, regulators, and legislators don’t understand the full value of EMS.

Data and outcomes will determine who gets reimbursed and who doesn’t. If we fail to align our industry with the broader healthcare ecosystem, we risk missing out on critical funding and support.

Time is running out! The healthcare system is changing fast. Regulatory windows won’t stay open forever. If EMS doesn’t position itself correctly, other players will step in and take control of the reimbursement landscape.

Links:

Asbel Montes LinkedIn - https://www.linkedin.com/in/asbel-montes-31027634

Solutions Group Services:

LinkedIn - https://www.linkedin.com/company/solutionsgroupservices

Instagram - https://www.instagram.com/solution_sgroup/

Facebook - https://www.facebook.com/solutionsgroupservices

Website - ​​https://www.solutionsgroup.com/

Eric Beck LinkedIn - https://www.linkedin.com/in/eric-beck-do-mph-50542576