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The Learning Leader Show With Ryan Hawk

Ep # 598: Sam Parr

Notes

• Sam’s mantra (which he has tattooed on his thigh): “Bold. Fast. Fun.” It’s really hard to beat someone who moves fast, takes risks, and has fun doing it.
• Think big, but you have to get started. We see Hustle Con and the 2,500 people and think that’s just how it always was. It started as a small book club, then a small event that made a little money... And YEARS later it’s HustleCon which helped launch The Hustle, which then eventually sold for 10’s of millions. We have to get started and keep going.
• The most important skill set (according to Sam) is the ability to convince people of something. Persuading others. You have to believe in it yourself, be a clear thinker, and know how to communicate that to others to make them believe in it too. This skill will help you accomplish a lot.
• Writing – Write like you talk. Writing clarifies your thinking…
• Think in headlines – Thinking in headlines will make you a clearer thinker. It will help you see how an idea should be framed, identify different ways to tell your story, and show you the soul of your topic.
• Back against the wall - “I firmly believe in putting my back against the wall.” Deadlines, pressure, and harsh goals will pull out the best from you.
• Copy by Hand – Sam copied the best sales letters of all time by hand. Let the writing you admire pass through your fingers. This method is called copywork.
• What Sam learned backstage at his events with rich people/CEOs - "They weren't smarter than me." We're all just figuring it out as we go.: "
• Cold emails -- Work that muscle. AirBnB cold email story:
  • "I cold emailed this guy named Brian. And he had a company called Air Bed and Breakfast. I said, 'Hey, this sounds like a cool thing. I want to interview. I think I can help make it better by doing a few things.' And they said, 'Are you in the Bay Area?' 'Yeah, yeah, yeah, I'm there.' And he said, 'Alright, great. Come to the office on Monday.' So I booked the flight and I flew out and got an interview there. That's how I got introduced to startups. And then I eventually moved to San Francisco."
• Sports - Love them because they are objective. The time doesn't lie. Same with business. The numbers don't lie.
  • You know you're going to feel pain (before running a 400m), but you do it anyway and push through it. That's what makes them great.
• How to raise tough kids? "I'm scared. I think about this all the time. Will need to remove the things that make my life easy like all the service providers have now."
• Hiring - Freaks, weirdos. The others. Want people passionate about something. Anything. Bottom 4th of the resume.
  • Be skilled at something, not a generalist.
  • Writing/communication - No typos. Clear writing = clear thinking. We want clear thinkers. Especially for leadership roles.
• Fame - "I don't want that anymore, but I still want to be taken seriously by the big boys. I'm still insecure about building something other than a media company."
• Advice: "Be a fucking animal." Don't let anything stop you.
• Excellence - "Like your shit. Enjoy it. Must have endurance. Be like a cockroach and stay alive. Survive. Don't quit. Don't be vanilla. Do dope shit."

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The Learning Leader Show With Ryan Hawk

Episode #597 -- Daniel Pink

• How to give a great townhall speech:
  • Begin with the end in mind. What do you want the people in the audience to do?
  • Prepare, don’t wing it. Be ready. Practice
  • Sound like you. Don’t try to sound like Steve Jobs or someone else. When you’re on stage or presenting at work, sound like you. Be genuine.
• Ideas for persuading others:
  • Make it easy for others to say yes
  • Social proof - Show that others are doing it (this is why companies put the logos of their customers on their website)
  • Know when to appeal to the head or the heart. Typically, it’s the heart and emotion when speaking to those who work for you. And it’s your head when speaking to your boss. This is nuanced though and not black and white.
• Remember, there are two types of people: Those who make their boss's life easier or harder. Be the former.
• Pitching... Miles Teller in the TV show The Offer. Instead of trying to convince the mob boss to allow him to make the movie, he offered to show him the script and collaborate with him. The best pitches invite others to be co-creators.
• The motivation framework:
  • Autonomy: The desire to direct our own lives. Giving people more control over their work or tasks can enhance motivation and performance.
  • Mastery: The urge to get better at something that matters. People are more motivated when they see progress and can develop their skills.
  • Purpose: The feeling that what we do is important and has meaning. Connecting tasks or jobs to a larger cause can be a powerful motivator.
• "If you're not confident, don't be self-deprecating."
• To Sell is Human - "We're all in sales... Convincing, cajoling, persuading."
• Make it easy for people to say yes... That's what the best salespeople do.
• Social Cues -- From Robert Cialdini - People look around for cues. That's why companies put logos of their customers on their websites. So others look and say, "Oh, they are with them, I guess we can be too."
• Know when to appeal to the head or heart. "When managing up, it's usually their head. When managing down, it's usually their heart."
• Processing fluency - Make it sticky. Memorable. Rhyme. Repetition. Repetition. Repetition.

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Full show notes at www.LearningLeader.com

Notes:

• Arthur grew up with one goal - To be the world’s greatest French horn player. He learned that striving for something was fungible across all fields of life. It was a great laboratory for learning.
• Intrinsic vs Extrinsic motivation - Intrinsic motivation comes from an internal desire to accomplish a goal, while extrinsic motivation comes from external rewards and praise.
• "Misery comes from excessive auto-focus." Misery comes from thinking about yourself too much and not enough about helping others.
• The curse of the strive... All happiness comes from progress.
  • The arrival is not the goal.
• How to be happy while striving:
  • Be grateful - Write it down. Do it daily.
  • Always look to help others.
• "All research is 'me-search.'"
• The Four Idols:
  • Money, Power, Pleasure, and Prestige/Fame. We talked through ours… What are yours?
• The Four Focus areas to help with happiness
  • Faith
  • Family
  • Friendship
  • Serving Others
• Define your purpose. Write it down. Understand why you're here. Mine = "To inspire others to value and pursue excellence." Too many people are ok with mediocrity. We should strive for more.
• Oprah Winfrey is the same person everywhere she goes. She is genuine and authentic to all.
• Arthur's column helped Oprah stay positive and happy through the pandemic. So much so that she called him and asked to meet. And eventually, write a book together. That book became a #1 best-seller.
• #1 Life Hack: "Don't lie ever."
• Arthur is jacked (in great shape).
  • Taking care of your body helps with unhappiness.
  • Wake up 1.5 hours before dawn. Work out hard. Lift weights. Do challenging cardio.
• Life/Career Advice:
  • Don't worry too much about the first job out of college. Don't sacrifice relationships.
  • Bring love to every relationship and be great at what you do. Be excellent.
    • Emanate love and show excellence.