This episode of The Lion's Edge is gonna save you from being just another commodity in the marketplace.

Jason and Joe dig into a critical mindset shift that separates the top 1% from the order-taking masses...

And it all comes down to one thing: positioning yourself as the EXPERT, not the vendor.

Jason kicks things off by referencing "The Four Conversations" - a book that fundamentally changed how he views sales positioning. He sets up the framework for discussing how you establish authority BEFORE the sales conversation and then MAINTAIN it throughout.

Then Joe (in classic no-nonsense Joe fashion) drops absolute TRUTH BOMBS on why most salespeople mess this up:

• They focus on products and processes instead of the PERSON

• They talk WAY too much about features instead of outcomes

• They let prospects fast-forward them and control the conversation

• They stack endless "value" without establishing true expertise

The real gold comes when Joe shares a recent story of a CEO trying to rush him, and how he literally ENDED THE CALL rather than be treated like a vendor.

Guess what happened? The CEO came back - on JOE'S terms.

This episode gives you the psychological weapons to flip the script when prospects try to commoditize you. And both hosts bring complementary perspectives:

- Jason shares insights on building expert positioning BEFORE the sale (content creation, social proof, etc.)

- Joe delivers the tactical blueprint for maintaining control DURING the conversation without being an arrogant jerk.

The episode wraps with Joe's unstoppable mindset mantra that'll have you walking into sales conversations with 10x more confidence tomorrow.

If you're tired of competing on price, fighting for attention, or getting treated like every other salesperson... this episode is your wake-up call to elevating your status and commanding respect.

From Joe: "If I have to close you, something's going south." That's the difference between vendor-thinking and expert-thinking in one sentence.

Find all the show notes and links here: https://www.thelionsedge.show/6

Is your business held hostage by mediocre talent? In this hard-hitting episode, Joe Blackburn and Jason Croft reveal why most business owners are losing the battle for A-players without even realizing it.

Joe shares the mindset shift that transformed his recruiting strategy from "who's available?" to "who's the best?" - regardless if they're looking for a job or not. You'll discover why most elite talent WON'T be found on job boards and how to attract them anyway.

Plus, learn the courage it takes to handle underperformers when you're scared about replacements, the dangerous difference between "family" and "team" cultures, and why peer pressure beats the stick every time.

If you're tired of settling for whoever walks through the door... or stuck with B-players because you're afraid to make a change... this episode will arm you with the mindset and methods to win the talent war that's affecting EVERY business owner right now.

Find all the show notes and links here: https://www.thelionsedge.show/5

Most people are trapped in the daily grind...

Reacting to whatever life throws at them.

But the true lions?

They're playing a completely different game.

In this episode, Joe Blackburn and Jason Croft break down why having a 10-year vision separates the merely "good" from those pursuing GREATNESS.

Learn why elite performers don't just plan next quarter - they visualize where they'll be a decade from now, then work backward.

Discover how The Lion members are held accountable to their biggest dreams (even when they're thinking TOO SMALL)...

And why sharing your vision with other high-performers creates a "turbo booster" effect that makes today's challenges look insignificant.

Whether you're comfortably making 6-figures or pushing for 9, this episode reveals the mindset difference between those who settle for "enough" and those who unlock their full potential.

What you'll learn:

• The flight plan method for breaking a 10-year vision into actionable steps

• Why complacency is the "silent killer" of high achievers

• How to use your long-term vision to stay calm during daily chaos

• The 90% consistency rule that prevents perfectionism

Ready to think bigger? This is your edge.

Find all the show notes and links here: https://www.thelionsedge.show/4