The Long Game

著者： Allie Decker David Ly Khim Alex Birkett
無料で聴く

  • サマリー

  • The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
    2024 Omniscient Digital, The Long Game
    続きを読む 一部表示
activate_samplebutton_t1
エピソード
  • Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies

    Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies
    2024/09/18
    The conversation covers topics such as false consensus bias, SEO strategies, and programmatic SEO. The main themes include the importance of recognizing and overcoming biases in decision-making, the need to explore new SEO strategies beyond traditional content creation, and the potential of programmatic SEO for automation and scalability. The conversation covers various topics related to programmatic SEO and content marketing. The hosts discuss examples of successful programmatic SEO strategies, such as Zillow's use of data and PandaDoc's templates library. They also explore the importance of having a clear brand POV and messaging alignment for effective content marketing. The conversation touches on the challenges faced by early-stage companies in implementing SEO and the role of brand awareness in their marketing efforts. The hosts also discuss the use of AI-based interfaces in products and share anecdotes about Abraham Lincoln's habit of writing angry letters.Key TakeawaysRecognize and overcome false consensus bias in decision-making by seeking diverse perspectives and data-driven insights.Explore new SEO strategies beyond traditional content creation, such as free tools, programmatic SEO, and content localization.Programmatic SEO involves automation and scalability, but it can encompass various approaches, including dynamic content generation and integration with external data sources. Programmatic SEO involves using data and automation to optimize SEO strategies, such as Zillow's use of data and PandaDoc's templates library.Having a clear brand POV and messaging alignment is crucial for effective content marketing.Early-stage companies may need to focus on brand awareness and thought leadership before seeing significant results from SEO.AI-based interfaces can enhance user experiences in products, but they should be integrated seamlessly and aligned with user needs.Writing angry emails or messages can be counterproductive, and it's often better to take a step back and reconsider before sending.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    続きを読む 一部表示
    41 分
  • Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas

    Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas
    2024/09/11
    Marc shares his journey from starting a magazine to founding a creative agency and eventually building a real-time voting tool called Dupol. He discusses the importance of sustaining a company and finding leverage within existing resources. The conversation also touches on the challenges faced during COVID-19 and the unexpected surge in demand for Dupol's services. Marc shares his experience of running a company during the COVID-19 pandemic and the decision to move on. He discusses his current project, Positive Human, and his vision for it. He challenges traditional marketing practices and emphasizes the importance of understanding customers deeply, coming up with novel ideas, and effectively narrating the impact of marketing efforts. Marc introduces the Rinse and Repeat framework, which involves relating to customers, ideating new approaches, and narrating the results. He encourages marketers to prioritize their own well-being and build a life they enjoy.Key TakeawaysBuilding a personal brand and creating engaging content can lead to opportunities and connections.Marketing is not just about creating content and campaigns, but also about positioning the business and finding leverage within existing resources.Sustaining a company and focusing on long-term growth can be more beneficial than pursuing rapid acquisition.Unexpected events, such as the COVID-19 pandemic, can present both challenges and opportunities for businesses.Being adaptable and responsive to changing circumstances is crucial for success. Running a company during a crisis can be extremely stressful, and it's important to prioritize personal well-being and make decisions that align with one's values and goals.Traditional marketing practices may not be as effective in today's rapidly changing landscape, and marketers need to adapt by deeply understanding their customers, generating novel ideas, and effectively narrating the impact of their efforts.The Rinse and Repeat framework provides a structure for marketers to approach their work by relating to customers, ideating new approaches, and narrating the results.Marketers should prioritize their own well-being and build a life they enjoy, rather than solely focusing on career success or following conventional paths.Challenging the status quo and questioning commonly accepted practices can lead to innovative and impactful marketing strategies.Show LinksVisit Positive HumanConnect with Marc Thomas on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    続きを読む 一部表示
    50 分
  • Kitchen Side: We Get Interviewed by AI Generated Questions

    Kitchen Side: We Get Interviewed by AI Generated Questions
    2024/08/14
    In this episode, the hosts dive into an innovative experiment where AI, specifically Perplexity, interviews them about their business, Omniscient Digital. They discuss the evolution of their approach to marketing, the shift from trying to be everywhere to focusing on high-impact channels, and the importance of sticking to core principles while adapting to market realities. The conversation also covers the challenges of balancing product quality with visibility and the tendency to overcomplicate processes in the pursuit of efficiency. The hosts emphasize the value of simplicity, focusing on essential tasks, and maintaining a robust service over flashy marketing tactics.Key TakeawaysFocus on a few high-impact channels rather than spreading efforts too thin.Simplicity in operations often leads to better results than overcomplicated strategies.Maintaining a strong core service is more sustainable than relying solely on visibility and marketing.Adaptability is key, but it should not compromise core values and original vision.Overcomplicating processes in the name of efficiency can lead to wasted time and resources.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
    続きを読む 一部表示
    49 分

あらすじ・解説

The Long Game shares personal and business success stories where long-term thinking triumphs. Join us for discussions about the frameworks, principles, and learnings that drive success in business.
2024 Omniscient Digital, The Long Game
リーダーシップ マーケティング 経済学
続きを読む 一部表示

The Long Gameに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。