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  • Episode #6: A story about War(saw) ft. Nikita Vasyliev

    Episode #6: A story about War(saw) ft. Nikita Vasyliev
    2024/07/25
    Nikita Vasyliev, Communications & Marketing Manager at Pechersk School International, speaks to James and Nik about his experience of the war in Ukraine, how you relocate a school in the middle of a conflict, and the springs of hope that come the warmth of an international school community.
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    36 分
  • Episode #5: The A-merry-go-round ft. Elizabeth Drake

    Episode #5: The A-merry-go-round ft. Elizabeth Drake
    2024/07/11
    Elizabeth Drake, VP Global Marketing at Amerigo Education, chats to James and Nik about the secondary system in the USA, selling the American dream, and why a bit of good old hustle is ingredient in the recipe for success.
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    37 分
  • Episode #4: Forstering success in BKK ft. Jane Forster

    Episode #4: Forstering success in BKK ft. Jane Forster
    2024/06/27
    Jane Forster, Director of Marketing and Admissions at Wellington College International Bangkok, talks about standing out in a competitive marketplace, why the perfect photo is the most powerful marketing asset, and the key differences between the marketing and admissions functions in an international school as she joins James and Nik in the studio.
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    35 分
  • Episode #3: XCL-ing in the MADness game ft. Irene Chung

    Episode #3: XCL-ing in the MADness game ft. Irene Chung
    2024/06/13
    Irene Chung, Group Chief Commercial Officer at XCL Education, talks about MAD strategies, the power of authentic storytelling, working in a strategic role across 19 schools and the value of CRM (amongst many other things) as she joins James and Nik in the studio.
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    39 分
  • Episode #2: Tackling the new Rugby ft. Anne Dickinson

    Episode #2: Tackling the new Rugby ft. Anne Dickinson
    2024/05/30
    We chat with Anne Dickinson (Director of Marketing and Admissions, Rugby School Japan) about building MAD processes at a start-up international school, how you explain that Rugby School is more than a school for rugby, and the changing expat demographics in Japan.
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    34 分
  • Episode #1: CXey and I Know It ft. Jason Hoppner

    Episode #1: CXey and I Know It ft. Jason Hoppner
    2024/05/16
    We chat with Jason Hoppner (Director of Operations, German European School Singapore) about his journey into the international school sector, and get his take on everything from CX strategies to the current market dynamics in Singapore.
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    51 分
  • The Preview - Introducing our guests - and ourselves

    The Preview - Introducing our guests - and ourselves
    2024/04/20
    James and Nik take to the virtual studio for the preview edition of The MADness Podcast. With a full roster of guests already lined up for Season One, they discuss who's who and some of the key themes already emerging as excitement builds for Episode One.
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    37 分