‍

In this powerhouse episode of "The Making Of," Dr. Ashley Joves sits down with the incredible Dr. Paul Etchison, a renowned dentist, coach, author, and podcast host. They dive deep into the realities of practice ownership, from building a $6 million dental practice to achieving work-life balance and everything in between. Paul shares his journey, the challenges he faced, and the lessons learned along the way. Whether you're a dentist, entrepreneur, or just someone looking for inspiration, this episode is packed with valuable insights and candid conversations.

What You’ll Learn:

- Building a High-Performing Practice* Paul shares his experience in growing his practice from a five-op startup to an 11-op powerhouse, bringing in $6 million annually.

- New Patient Acquisition Strategies: Learn about the importance of SEO, Google reviews, and strategic marketing to consistently attract new patients and maintain growth.

- Optimizing Operations: Discover how Paul maximized efficiency through block scheduling, smart use of assistants, and maintaining a high standard of care.

- Leadership and Team Management: Paul talks about building a strong leadership team, the importance of training and calibration, and how to handle staff turnover effectively.

- Life After Selling the Practice: Paul reflects on his transition out of daily practice ownership, focusing on his passion for coaching and how he's found fulfillment beyond the dental chair.

- Real Talk on the Challenges of Practice Ownership: Both Ashley and Paul get real about the emotional and psychological toll of being a business owner and the importance of finding balance and joy in the journey.

Key Quotes:

‍
- "Growth isn't just about hitting numbers; it's about finding what lights you up and focusing on what truly brings you joy."

- "You can maximize your practice by keeping as much in-house as possible, but you also have to recognize when it's time to let go of the tasks that don't fulfill you."

- "Building a great team isn't just about hiring; it's about consistently training, calibrating, and creating a culture where people feel valued and supported."

Connect with Dr. Paul Etchison:

‍

- Website: www.dentalpracticeheroes.com - Discover more about Paul’s coaching services, books, and resources for dentists.

- Podcast: [Dental Practice Heroes Podcast](https://podcasts.apple.com/us/podcast/dental-practice-heroes-with-dr-paul-etchison/id1271051104) - Tune in for more insights and tips on growing a successful dental practice.

- Facebook: [Paul Etchison](https://www.facebook.com/paul.etchison) - Reach out to Paul for more personal connections and updates.


Mentioned in the Episode:

‍

- Books: Check out Paul's books, *Dental Practice Hero* and *Dental Practice Hero 2*, available on Amazon.

- Voices of Dentistry* Reflect on Paul's impactful presentation at this renowned dental conference.

- Upcoming Retreats: Hear about the possibility of Paul speaking at future dental retreats hosted by Ashley—stay tuned!


Don’t Miss Out:

Be sure to subscribe to our podcast and YouTube channel for more inspiring interviews and actionable insights. If you enjoyed this episode, please leave a review and share it with your network to spread the wisdom!

---

Follow Us:

‍
- **Instagram**: [@TheMakingOfPodcast](https://www.instagram.com/themaking.of)
- **Twitter**: [@MakingOfPod](https://twitter.com/makingofpod)
- **Facebook**: [The Making Of Podcast](https://www.facebook.com/themakingofpodcast)


Join us next time for more candid conversations and valuable insights from Ashley, Brian, and their incredible guests!

‍

‍

‍

Episode Summary: In this lively and personal episode of "The Making Of," Dr. Ashley Joves is joined by her husband, Brian Joves, as they dive into the latest happenings at Smile & Co., their recent family adventures, and the exciting upcoming retreat in Vail, Colorado. From discussing the growth of their dental practice to navigating the challenges of family vacations, this episode offers a blend of professional insights and relatable life moments. Plus, get all the details on this year’s incredible retreat lineup and why you don’t want to miss it!

What You’ll Learn:

• Growth at Smile & Co.: Ashley shares updates on the practice's expansion, including the addition of a new hygienist and the search for another motivated dentist to join the team.
• Retreat 2024 Preview: Get an inside look at the upcoming retreat in Vail, Colorado, featuring top-notch speakers like Dr. Scott Luna, Dr. Chris Ramsey, Dr. Rob Ritter, and more. Learn how you can attend for free with a golden ticket from the retreat's sponsors.
• Family Vacation Tales: Hear about the Joves family’s recent cruise and Disney World adventure, including the highs, lows, and a tropical storm named Debbie.
• The Balance of Work and Life: Brian and Ashley discuss the challenges of balancing a busy dental practice, family life, and planning a major retreat, all while trying to squeeze in some much-needed vacation time.
• Growth Mindset and Leadership: Reflect on the importance of a growth mindset in both personal and professional life, inspired by recent podcast guests like Dr. Adamo Notarantonio.

Key Quotes:

• "Growth isn’t just about numbers and profitability; it’s about evolving as a human, a dentist, and striving to be 1% better every day."
• "The retreat isn’t just about learning; it’s about creating lasting relationships and unforgettable experiences with like-minded professionals."
• "People don’t just attend our retreat for the content—they come for the connections and the unique experiences we offer."

Connect with Dr. Ashley Joves:

• Instagram: AshleyJovesDDS
• Smile & Co.: www.smileandcompany.com

Retreat Information:

• Retreat Website: TheMakingOfPodcast.com/Retreat
• Golden Ticket Sponsors: Find out how you can attend this year’s retreat for free by signing up with one of our amazing sponsors!

Don’t Miss Out: Be sure to subscribe to our podcast/YouTube channel to stay updated on all things "The Making Of." Leave us a review and share this episode with friends who could use a dose of inspiration!

Follow Us:

• Instagram: @TheMaking.Of
• Twitter: @MakingOfPod
• Facebook: The Making Of Podcast
• YouTube: youtube.com/@themakingof...

‍

Welcome to another episode of "The Making Of" podcast! Today, we have a very special guest, the GOAT of cosmetic dentistry, Dr. Adamo Notarantonio. Join Dr. Ashley Joves as she delves into Dr. Adamo's incredible journey, from his humble beginnings to becoming a world-renowned cosmetic dentist and educator. Learn about his passion for photography, the secrets behind his successful practice, and the story of how he co-founded Impress Courses with Dr. Amanda Seay. This episode is packed with inspiration, practical advice, and a whole lot of fun!

‍

What You’ll Learn:

‍

Dr. Adamo's Backstory: Discover how Dr. Adamo's Italian roots and early experiences shaped his career in dentistry.

Cosmetic Dentistry Mastery: Insights into Dr. Adamo's approach to cosmetic dentistry, including patient consultations, handling difficult cases, and maintaining high standards.

Partnership Dynamics: Learn about the secrets to a successful partnership and how Dr. Adamo navigated his partnership in private practice.

Education and Mentorship: The importance of continuous learning and mentorship in Dr. Adamo's career, including his journey through the AACD accreditation process.

Impress Courses: The origin story of Impress Courses, how Dr. Adamo and Dr. Amanda Seay came together, and what makes their courses stand out in the dental education field.

‍

Key Quotes:

"You have to leave your ego at the door to make a partnership work. Respect and trust are key."

"Every process in education should be about growth and bettering yourself for your patients."

"The hardest lesson I learned was not saying no fast enough to the wrong patients."

‍

Connect with Dr. Adamo Notarantonio:

Instagram: @AdamoElvis

Impress Courses: @ImpressCourses https://imprescourses.com/

Connect with Dr. Ashley Joves:

Instagram: @AshleyJovesDDS

‍

Don’t Miss Out: Make sure to subscribe to our podcast/YouTube channel for more insightful episodes with industry experts. Leave us a review and let us know what you think!

Follow Us: Instagram: @TheMaking.Of

Twitter: @MakingOfPod

Facebook: The Making Of a Dental Startup Join us for The Retreat in Vail www.TheMakingOfPodcast.com/Retreat

Join us next time for another deep dive into the stories behind the success!

‍